What sets Thai rum apart is its flavour profile. While retaining the sweet, rich base notes typical of rum, Thai variants often exhibit hints of tropical fruits, spices, and even earthy undertones. This can be attributed to the diverse Thai sugarcane varieties and the influence of local flora on the ageing process.
Noteworthy Brands
Several Thai rum brands have garnered international acclaim. One notable name is Chalong Bay, which produces rum using traditional French distillation methods, emphasising purity and flavour. Another brand, SangSom, has been a household name in Thailand since the 1970s and is known for its sweet and herbal profile. Yet another, Phraya, offers a premium aged rum, exuding elegance and the richness of the Thai tropical climate.
Sustainability and Ethical Practices
A commendable aspect of the Thai rum industry is its increasing shift towards sustainable and ethical practices. From organic sugarcane farming without synthetic fertilisers to environmentally friendly distillation practices, Thai rum makers are showcasing a commitment to the planet. Additionally, there's an emphasis on supporting local farmers and communities, ensuring that the benefits of the rum industry are shared equitably.
Thai Rum in Cocktails
Thai rum is versatile and pairs beautifully with a range of ingredients, making it a favourite among mixologists. Classic rum cocktails, when made with Thai rum, take on a new character. Furthermore, innovative cocktails that incorporate Thai ingredients like lemongrass, Thai basil, and galangal are gaining popularity in bars worldwide, offering drinkers a taste of Thailand in every sip.