While Indian consumers have long been drawn to imported goods like Scotch whisky for their aspirational status, an appreciation for domestic spirits has risen in the last few years. This reappraisal is exemplified by the booming craft gin market, with products like Hapusa Gin, Greater Than Gin, Stranger & Sons Gin, and Jaisalmer Indian Craft Gin. Brands like these can take advantage of the abundance of spices, herbs, and fruits present in India which make for fine botanicals, like Himalayan juniper, Gondhoraj limes, and Darjeeling green tea leaves.
Did you know that the Gin and Tonic can be traced to India? In the 18th century, the British East India Company introduced the spirit to the subcontinent. At the time, tonic water was prescribed to ward off malaria, as it contained quinine, and gin was added to make the drink more palatable. Thus. the iconic Gin and Tonic were born.