Gather round spirit-loving folk, for we have most exciting news. A genuine Master of Malt gin is now a real thing in this realm of existence. What’s it all about? We’re glad you asked…
Which is why it gives us great pleasure to unveil our latest creation: MoMer’s Web Page Gin.
The delicious tipple is a celebration of all things MoM. Developed in collaboration with those fab folk at That Boutique-y Gin Company, MoMer’s Web Page Gin is a classic dry gin with a rich, warming and distinctive profile.
Its signature style is the result of the herbaceous awesomeness of its botanicals (basil, rosemary and thyme to be precise), which were distilled separately under vacuum before being expertly blended with a more traditional pot-distilled base. It doesn’t just sound delicious. We can confirm that it very much tastes delicious (see the tasting note below for more detail).
But now for the question that is surely on all of your lips: why MoMer’s Web Page Gin? Well, the name was inspired by an episode of everyone’s favourite cartoon family. The label is a reflection of this, and of today’s online culture of memes, gifs and stickers. As you can see below, the light-hearted front illustration is a smorgasbord of MoM’s pioneering history, as well as memes, in-jokes and plenty of familiar faces!
Here are our top five MoM-tastic references that feature on the label:
1. The Charity Run of the Bumblebee, not the hero we deserved, but the hero we needed.
2. The MoM Mobile expertly parked on top of a bent bollard, which is definitely what was meant to happen.
3. The famous Instagram dog that our editor Kristiane Sherry met and fell head-over-heels in love with.
4. The top of MoM digital executive Phillippa Round’s head. If you’ve seen any of our recent VR video content, you’ll know that her head, as well as her hands holding a GoPro handle, are something of a regular feature.
5. The shed where the masterofmalt.com adventure all began. Time really does fly when you’re not in a shed full of broken (but not discarded) printers.
But it’s not all memes and mayhem. If you know us well, you’ll be aware that we love a bit of technological innovation. This super-duper futuristic label actually harnesses the power of augmented reality! MoMer’s Web Page Gin celebrates the inventive side of the business, blending memory and magic like David Blaine doesn’t to bring the label to life!
The best part is, it’s really simple to do. Even if you are something of a technophobe. So here’s a little walkthrough to help you out:
1. Buy a bottle of MoMer’s Web Page Gin. You can’t really miss this step out, people.
2. Download the Zappar app on your fancy-pants smartphone or mobile device.
3. Open the app and aim your phone at the Zapcode on the neck tag of the bottle.
4. Once it’s scanned, aim your phone at the label (make sure to get close and get that whole label in).
5. Marvel at the result. You have conquered augmented reality (sort of).
The AR platform also features a host of exclusive content, including recommended serve demonstrations and an interview with Stuart Medcalf, liquid production manager at That Boutique-y Gin Company, on how MoMer’s Web Page Gin was made.
Naturally, the animated elements of the label can also be found and used as stickers in Instagram Stories or on Snapchat. Just search for MoMer’s Gin and you’re good to go!
So, that’s our new gin. We’ve listed our tasting notes below with a couple of special cocktails. The first batch is available exclusively from Master of Malt now. There are only 660 bottles priced at £29.95, so move fast if you want some of that batch one brilliance.
Tasting note by The Chaps at Master of Malt
Nose: Through aromatic cinnamon and earthy herbs – basil and thyme – there’s warm citrus from orange peel and cardamom as well as refined, pine-y juniper and additional floral touches.
Palate: The palate has a wonderfully rich mouthfeel. More baking spice emerges among a waft of orange blossom, lemon peel and a warm honey-esque sweetness. Bittersweet earth and garden herb notes are prominent throughout.
Finish: It’s a peppery, piney and long finish, with a sprig of rosemary thrown in for good measure.
Overall: Pretty darn excellent – if we do say so ourselves…
MoMer’s Web Page Gin suggested serves:
You’ll be pleased to know that MoMer’s Web Page Gin makes a great G&T. But everybody loves a good cocktail these days, so we enlisted the help of That Boutique-y Gin Company brand ambassador Stephanie DiCamillo to develop two signature serves. What she came up with are simple enough to be recreated by gin lovers at home and really make the most of the basil, thyme and rosemary trio.
MoMer’s Gin & Coconut Water:
50ml MoMer’s Web Page Gin
100ml Coconut water
Add both to an ice-filled Highball or Collins glass. Garnish with a small sprig of basil and a lime wedge
All the Muck That’s Fit to Shake:
50ml MoMer’s Web Page Gin
50ml lightly sweetened chai tea (200ml brewed tea with 1tbsp sugar)
2 big tablespoons of frozen blueberries
3 basil leaves
1 thin lime slice
In a shaker, muddle the basil, lime and blueberries. Add the gin and tea, and shake hard with ice. Strain into an ice-filled tumbler and garnish with a basil leaf.