The eponymous spiced rum named for Norman "Sailor Jerry" Collins, a world famous tattoo artists who created the recipe whilst working at sea.
Vanilla spice, butter, oak, cinnamon, nutmeg and ground ginger. Drying and sweet on the palate with notes of winter spice and black pepper, toffee.

I have not tasted the old recipe, yet so that I was able to judge it before I have tried the so hyped good ol' stuff. What I can tell is that this is the best spiced rum I ever had! It's smell is so nice and it goes down that smooth, it is just unbelievable. The only thing I have to criticize is it's price, compared to the 0,7 bottle. This is just insane but known from other brands as well. Therefore only 8/10. Buy this stuff and don't believe the hype ;)
i loved the old recipie but this is such a let down
Only buy the original recipe, the new one is no way near as good! I will avoid until it is changed back.
The new stuff is absolutely vile!! FACT
this stuff is disgraceful-I have emailed the company loads of times about bringing back the original recipe but got no reply or standard automated replies.They should never have tampered with it-if it's not broken,why fix it?And they say they carried out taste tests throughout the UK-I don't for a minute believe that-why anyone would choose this crap over a perfectly gorgeous drink is beyond me.Myself,my friends and anyone I know,have boycotted this abomination...perhaps their falling sales figures might make them reconsider!Everyone spread the word and boycott this recipe!