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Rebel Yell

The history of this Kentucky straight bourbon whiskey brand dates back to the mid-1900s. It was created for Stitzel-Weller in this era by former mayor of Louisville, Charles R. Farnsley, to commemorate the 100th anniversary of the original Weller company. He named it ‘Rebel Yell’ in reference to the Confederate war cry. It was officially introduced as a registered brand in 1936.

Initially it was distilled in limited batches for exclusive distribution in the southern United States. However, following the break-up of Stitzel-Weller around 1972, the brand was purchased by Luxco (or the David Sherman Corporation, as it was known back then), who still own the Rebel Yell brand to this day. By 1984, Rebel Yell was distributed nationally.

As Luxco does not own any distilleries itself, the spirit is one of many that is produced by Heaven Hill, at its Bernheim distillery in Louisville. However, on January 10th, 2018 Luxco filled its first barrel at its new Bardstown distillery, Lux Row Distillers, so it’s likely that Rebel Yell bourbon will be produced there in the future.

The fantastic Billy Idol song ‘Rebel Yell’ was inspired by the brand. In his episode of VH1 Storytellers, Idol revealed that he had enjoyed swigs from a bottle of the brand’s core expression with self-proclaimed avid fan Keith Richards and bandmates Mick Jagger and Ron Wood (from The Rolling Stones, if you ceased to take part in existence for the last 50 years and have emerged into the world only to read a bio of a bourbon brand).

Idol liked the sound of the brand name so much that he asked Jagger and Richards if they had any objections if he used the brand name for a future song title. I’m not sure that they actually had the right to grant such a blessing, but we’re sure glad they did. It really is a great song.

Rebel Yell Kentucky Straight Bourbon

70cl, 40%

This famous bourbon brand, originally named after a Confederate war cry, has undergone a rebrand for a new generation of rebels. "Rowdy yet refined", this new look straight bourbon is the original…  More info

Rebel Yell Kentucky Straight Bourbon
5
$27.42
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Rebel Yell Small Batch Reserve

70cl, 45.3%

A small batch release from the bourbon brand once favoured by Keith Richards and Billy Idol. A wheated bourbon made to William Larue Weller's original recipe, this 'Rebel Reserve' is bottled at a…  More info

Rebel Yell Small Batch Reserve
1
$31.19

Rebel Yell Small Batch Rye

70cl, 45%

A small batch rye whiskey from the famous wheated straight bourbon brand Rebel Yell. Made with rye, corn and malted barley (rye whiskies must contain at least 51% rye in the mashbill) it's a much…  More info

Rebel Yell Small Batch Rye
2
$32.11
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Rebel Yell Cherry

70cl, 35%

Flavoured whiskeys are big business these days, with honey and cherry the most popular flavours. Here's Kentucky Straight Bourbon Rebel Yell's Cherry liqueur version!  More info

Rebel Yell Cherry
$26.56
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Rebel Yell Honey

70cl, 35%

"Oh honey, honey, honey, yeah." So sing the supporting cast on How I Wish by famous Rebel Yell drinker Keef Richards. For this bottling Rebel Yell wheat and corn spirit has been infused with honey…  More info

Rebel Yell Honey
$26.56

Rebel Yell 10 Year Old Single Barrel

75cl, 50%

A 10 year old single barrel variation of Rebel Yell bourbon, made with a mashbill that incorporates a hearty portion of wheat. Impressive stuff, this.  More info

Rebel Yell 10 Year Old Single Barrel
$72.91

Rebel Yell Kentucky Bourbon - early 1980s

70cl, 40%

Remember Rebel Yell back in the 1980s? Insert Billy Idol joke here. This rare bottling dates from when this delicious whiskey was only distributed below the Mason-Dixon Line! Already sold out? Not…  More info

Rebel Yell Kentucky Bourbon - early 1980s

Rebel Yell Cherry 75cl

75cl, 35%

Having an extended flavoured range has become increasingly lucrative, especially in the American market where these bottlings are extremely popular. Within that, Honey and Cherry tend to be the most…  More info

Rebel Yell Cherry 75cl

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