Boutari is one of Greece's oldest and most respected wine producers, with a history dating back to 1879 when it was founded by Yiannis Boutari in Naoussa, a region now known for its distinctive xinomavro grape. The company has played a pivotal role in modernising Greek winemaking, introducing advanced technology and practices that have elevated the profile of Greek wines on the global stage.
Boutari's portfolio includes a wide range of wines that showcase the diversity of Greece's vineyards. From the robust reds of Naoussa to the aromatic whites of Santorini, Boutari wines reflect the unique terroirs of the areas they are grown in. The company is particularly noted for its mastery of indigenous Greek varieties, such as assyrtiko, moschofilero, and agiorgitiko.