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Master of Malt Blog

Author: Nicholas Morgan

Nick Morgan’s career as a historian and writer was rudely interrupted by a thirty-year, award-winning spell in the Scotch whisky business. He established an historical archive for United Distillers (now the largest archive of historical material relating to alcoholic beverages in the world), after which he deftly side-stepped into marketing, managing the largest portfolio of single malts in the world, including brands such as Lagavulin, Talisker, Clynelish and Caol Ila. After more than twelve years he was appointed head of whisky outreach, affectionately known to some as ‘Diageo’s human shield.’ In 2017 he received the IWSC Outstanding Achievement award. He is a Master of the Quaich. Having left Diageo he has now returned to the relative sanity of the past, and recently published A Long Stride (2020), the official history of Johnnie Walker, and in 2021 Everything You Need to Know About Whisky But Are Too Afraid to Ask. He writes regularly for the Master of Malt blog and others about Scotch whisky and other spirits.

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