Mark Reynier
Mark Reynier is a British whisky entrepreneur and former wine merchant best known for reviving Bruichladdich in 2000 and later founding Waterford Distillery in Ireland. A passionate advocate for transparency, terroir, and barley provenance, Reynier spent much of his career challenging whisky industry orthodoxy and arguing that flavour begins with agriculture, not just casks and ageing. His outspoken approach made him one of the drinks world’s most influential and divisive modern figures, helping push conversations around traceability, grain sourcing, and authenticity firmly into the mainstream.
Terroir: Land vs BureaucracyFollowing on from our Scotch whisky regions article, we’re delighted to have a piece by Mark Reynier from Waterford in Ireland looking at how the whisky industry misuses the concept…
