The vibrant bottle hails from East London Liquor Co., and holds within it an equally vibrant rum! It brings together spirits from three well-known Jamaican distilleries, with 80% of it made up of pot and column still rums, and the other 20% is comprised of funky Jamaican pot still rum. One for those who like fruity, high ester flavours, and the folks from the distillery recommend it in a Daiquiri!
Ripe banana and pineapple, with a scattering of that classic Jamaican funk alongside icing sugar and white pepper.

Undrinkable, tastes and smells of chemicals
I love this rum - it's different from your Cuban-style whites rums, and has that slightly oily herbaceous quality you'll get from Wray and Nephews or similar. A great drop for cocktail mixing.
Mmmmmm not great. Had a bit of hype but its pretty plain and boring to be honest. Much better white rums out there for similar price tag.