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Campari is a bitter, bright red Italian aperitif made from an infusion of herbs and fruit. Campari is often served as an apéritif before meals, or as a digestif after dinner.
The most popular way to enjoy Campari is in a Negroni cocktail, which consists of Campari, gin, and sweet vermouth.
Campari bitters was created in 19th century Milan by Gaspare Campari. It is made by infusing 68 bitter herbs, plants and fruit in alcohol and water. The result is a rich, complex aperitif which works brilliantly in cocktails such as a Negroni, Americano or a Garibaldi (Campari and fresh orange juice).
Nose: Rich, deep aromas. Slightly herbal. A little bitter with hints of burnt grapefruit.
Palate: Big on citrus, a little maraschino too, hints of pepper, bittersweet orange… Becomes slightly medicinal.
Finish: Long, intense, vegetal finish.
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