Inspired by the attitude and style associated with Hoxton, East London, this gin was produced by London-based nightlife entrepreneur and mixologist Gerry Calabrese in a local micro-distillery. Only ethically sourced botanicals, such as bergamot, chamomile, elderflower, grapefruit, gunpowder tea, hibiscus sugar, juniper, liquorice, orris and rose hip were used for the Hoxton Pink's recipe.