William Grant and Shaken Cocktails team up to bring a range of superb cocktails. These are made with legendary spirits like Monkey Shoulder whisky and Hendrick's gin. This partnership focuses on improving the cocktail-making experience at home. Each box provides recipes for classic and varied cocktails using these spirits.
Each box contains ingredients for four drinks – two of each cocktail – and a bit of extra spirit for tasting on its own. This is a new step for Shaken, known for its online service delivering premium spirits and ingredients for five drinks monthly.
Andy Wallace, Prestige Marketing Manager at William Grant & Sons, praises Shaken's cocktail expertise. He mentions that Monkey Shoulder and Hendrick's are great for this project. They mix well and are high quality. He says this partnership lets customers make bar-quality cocktails at home. The founder of Shaken talks about their aim to help people make great cocktails. This can be through their subscription service or retail partnerships like this one.