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Joe, a Royal Marines Commando with a family history in the armed forces, founded RUM25. It's more than a spirit – it's a homage to those who have served the nation. During his global deployments, Joe grew to love rum. As he moved towards civilian life, he wanted his rums to tell stories from his adventures.

Joe's work as a Landing Craft Coxswain on the LCVP shaped the brand. The LCVP, used for rescues and aid work, can travel at 25 Knots. That's where "25" in RUM25 comes from.

RUM25 offers a variety of rums, each with its own story:

RUM25 Raspberry

A mix of raspberry and pomegranate. Its tastes include red berries, pomegranate, toffee, and pineapple. Great for mixing or drinking over ice.

RUM25 Spiced Butterscotch Rum

This rum has a rich butterscotch taste. It's balanced with spices and fruit. You'll taste vanilla, toffee, coffee, black pepper, mango, peach, caraway, and cinnamon.

RUM25 Spiced Biscoff Rum

Inspired by a popular biscuit, this rum blends Caribbean rums with spices and caramel. It tastes of honey, cinnamon, green apple, nuts, toffee, and ginger.

RUM25 Mango & Passion Fruit Rum

This rum mixes mango and passion fruit. Its tastes include tropical fruit, brown sugar, and a hint of white pepper.

RUM25's tagline, “Inherited from the past, Inspired by the future,” shows its spirit. It mixes history with a look to the future. RUM25 suits all tastes – over ice, in a cocktail, or with tonic. It offers a taste adventure that echoes Joe’s experiences.

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