Joe, a Royal Marines Commando with a family history in the armed forces, founded RUM25. A homage to those who have served the nation, Joe came to love rum during his global deployments and when he returned to civilian life, he wanted his rums to tell stories from his adventures. His work as a Landing Craft Coxswain on the LCVP shaped the brand as the LCVP, used for rescues and aid work, can travel at 25 Knots. That's where "25" in RUM25 comes from. RUM25 offers a variety of rums and with flavours like Raspberry, Butterscotch, and Mango, it’s a rum for every taste.