Captain Morgan, one of the largest spirit brands in the world, was founded in 1944 by Seagrams CEO Sam Bronfman, who named the brand after Welsh buccaneer Captain Henry Morgan. When the company purchased the Long Pond distillery in Jamaica, they discovered that one of the buyers of their rum was the Levy Brothers, a pharmacy in Kingston that would combine the rum with spices and herbs. Bronfman liked the drink and bought the rights to it, and this in turn inspired the recipe for Captain Morgan rums. Eventually, Seagram sold off the Captain Morgan brand to Diageo, who still own it today.