Beckford's Rums, known for its association with Henry Beckford, a freed slave and abolitionist, has made a name in the spirits industry. Beckford, who attended the first anti-slavery congress in London in 1840, is the inspiration and namesake for the brand. His image is featured on every bottle, especially on the premium rum called “Henry,” symbolising triumph over adversity.
The brand is based in Bath in the Southwest of England. The focus is on crafting award-winning rums with traditional methods and high-quality ingredients. Since its launch in 2019, the brand has tested its products across the UK, winning recognition like the 3 Star Great Taste Award for its Caramel Rum. Beckford's targets adult drinkers seeking unique and premium flavours.
Their philosophy centres on luxury and pleasure. The range includes White Pearl, a smooth Coconut Rum ideal for sipping over ice. Beckford’s Black Pearl is a spiced Rum blend from Antigua for refined tastes. For something fruitier, Beckford’s Pineapple offers a smooth taste, perfect neat or with tonic. Finally, Beckford’s Folly adds a stronger touch to the Caramel Rum for those who enjoy a bolder drink.