Our favourite supernatural, omniscient, festive, heavily-bearded (and award-winning) being was at his very finest yesterday – #WhiskySanta presented over half of all Master of Malt shoppers with a gift when they placed their order!

Who says Christmas should be limited to just one day?! I know a lot of you are counting down to 25 December (quite frankly, I’d rather stay at MoM Towers than set off around the world to do a year’s worth of work in one night. At least they have unlimited mince pies and tasty tipples here). But sometimes, with all the stress of Christmas shopping, prepping for the dinner, girding yourself for the arrival of Auntie Mabel and the hundreds of other family members, it’s not actually all that merry. The fun levels were slipping. Something simply had to be done to raise festive spirits.

So, yesterday I stepped up the generosity levels. I knuckled down behind the scenes and upped my work rate considerably, presenting over half of all Master of Malt shoppers with a festive gift at the order confirmation page! I had to forgo (almost) all my festive snack breaks to get the job done, but it was worth the effort!

My friends here tell me that I was so busy, I gave away over £10,000-worth of delicious boozes in just one day! And there’s still more where that came from.

So if you’re one of those fretting over Christmas presents, there’s only one place to shop this December. You might be rewarded with a Yuletide treat to brighten your Christmas, too. And if you’re stuck for inspiration, my elves (or Annie, the Master of Malt features writer) have put together a gift guide to truly remove all the stress levels.

That’s what you call spreading festive cheer!

#WhiskySanta