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Here, we have something unique. A limited release of 3,350 bottles (only 600 in the UK!) of pure mystery and intrigue. The label says "from The Glenlivet Distillery", and on release that's all anybody knew. No tasting notes. No cask details. Nothing.
Over the weeks following the release, the mystery was slowly unravelled through a variety of online sensory challenges on The Glenlivet website and Facebook pages. Master Distiller Alan Winchester also interacted with the online community, fielding questions and pointing people in the right direction...
“Flavour is a multi-sensory experience: one that combines the subtleties of sight and sensation in the mouth, in addition to taste and smell. By withholding information on the casks used to create The Glenlivet Alpha and encouraging people to use their senses, I hope they will gain a greater appreciation of its particular flavour, and expand their understanding of the great complexity and depth of our unique single malt whisky. I can’t wait to hear people’s reactions.” - Alan Winchester
This bottle was part of a private collection - if you'd like more detailed info and/or photos just get in touch!
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There are some very interesting people on this website that attempt to talk about whisky. Most are idiots. Some of the comments below are good examples of such.
17th February 2014
Blatant rip-off of Bruichladdich's legendary BLACK ART series. What a con.
7th December 2013
We were fortunate to acquire 3 bottles of this in China, supposedly out of 200. Quite worth it and above the average Glenlivet
29th November 2013
Pay premium rate to "unravel the mystery" of whether or not you've been shafted on the price, AFTER all the hoopla of Pernod's "Age Matters" campaign? This is a product for the easily fooled, but it helps take the heat off Macallan for the 1824 Series.
11th July 2013
would you suggest to buy one priced at gbp135 ( for future/collection) purposes.thanks
21st June 2013
I was very unlucky to miss out on owning a bottle (or too tight!), but lucky enough to know someone who opened their bottle and passed along samples to their nearest and dearest. And I very much agree with a lot of the tasting notes and reviews, this bottle is similar to the Nádurra and I'd go as far to say slightly smoother and more scrumptious after allowing it to air in the glass for a while. I would suggest before giving a negative review on just the price and marketing gimmick alone that you wait until you can taste it. My two cents ;)
19th May 2013
It has caught peoples' imaginations though. Selling out instantly everywhere in the UK
8th May 2013
Are you having a laugh. 100 quid no cask info or age, this tops anything ardbeg could ever conjure up