Eristoff vodka began in Georgia and is now owned by Bacardi. It dates back to 1806 and is named after the noble Eristhavi family of Georgia. "Eristoff" means "head of the family" in Georgian. The brand uses a wolf as its symbol, representing the wilderness linked to the vodka's history.
The recipe is over 200 years old. Prince Eristoff first made it in 1806. He aimed to reflect the rough terrain and cold climate of his homeland. These conditions are thought to be perfect for making smooth vodka.
Eristoff is made from pure grain. It is triple-distilled and charcoal-filtered. This process aims for high purity. The charcoal filtration smooths the vodka. The brand says this makes the taste crisp and clean.
Ther is a range of vodkas. Apart from classic clear vodka, it includes flavours like wild berry, sloe berry, and caramel. These vodkas are often used in mixed drinks and cocktails.
The packaging of Eristoff stands out with its wolf logo and dark colours. The wolf is a nod to Georgia, historically known as the land of the wolf. It is marketed as a premium yet affordable vodka. Its campaigns focus on the night and the wolf. They connect the nocturnal animal to nightlife. This aims to appeal to young adults active in social scenes.
Since Bacardi took over, Eristoff has grown globally. It is available in many countries. It is popular for its quality and affordability.
Eristoff vodka works well neat, on the rocks, or in cocktails. It is used in drinks like Bloody Mary, Moscow Mule, or vodka tonic. The flavoured vodkas in its range encourage creative mixing. This lets consumers experiment with different tastes in their drinks.