Diageo

Diageo are the owners and operators of some of the most well known and best loved distilleries in Scotland, including Port Ellen, Brora, Caol Ila, Lagavulin, and Dalwhinnie. For the latest Diageo news, including news of the latest Diageo Special Releases, look no further.
jizzlordThe Nightcap: 27 January

In The Nightcap: 27 January edition we have Glen Scotia unveiling a 21-year-old whisky, Kylie Minogue, and news on a position going for an official whisky taster.  For those doing…

Master of MaltMaster of Malt
Dry JanuaryThe Nightcap: 20 January

Don Papa goes for big bucks to Diageo, a distillery swaps Copenhagen for New York, and Glenfarclas launches a half-a-century-old whisky. It’s all in The Nightcap 20 January edition! January…

Master of MaltMaster of Malt
Talisker-18-Blog-ImageWhisky prices – the upwards spiral

In the light of various steep price rises in whisky, naming no names, Ian Buxton takes a look at what’s behind the changes and suggests that things might not be…

Ian BuxtonIan Buxton
Poppy Delevingne Batch & BottleThe Nightcap: 19 November

Big news this week as Heineken buys Distell, Gordon’s Gin has a new look, and there’s been a Fok Hing mess for a Hong Kong gin brand whose brand name…

Master of MaltMaster of Malt
Kilchoman Distillery new stillhouseHow Scotch whisky opened up

Ian Buxton returns to take a look at how Scotch whisky opened up. He remembers a time when master distillers were unknown and unreachable, and whisky production was a secret…

Ian BuxtonIan Buxton
The Diageo Eryuan Malt Whisky Distillery, visitor centreDiageo to build single malt whisky distillery in China

Diageo has announced that it will be building a US $75 million single malt whisky distillery in Eryuan County in Yunnan Province. Exciting news, but what does this mean for…

Henry JeffreysHenry Jeffreys
The Nightcap: 6 AugustThe Nightcap: 6 August

Settle in for the latest edition of our weekly news round-up featuring Tanqueray’s Summer Garden, regrettably drier Antarctic research stations, and a crafty, vodka-loving festival-goer plus some big news from…

Master of MaltMaster of Malt
Bailey's Whiskey.Great whisky marketing fiascos

Do you remember Bailey’s whiskey, or J&B -6°C? Don’t ring a bell? Well, they weren’t around for long but Ian Buxton remembers these and other product launches that failed to…

Ian BuxtonIan Buxton
Whisky lochBrora is reborn: ‘ghost’ distillery fills first cask in 38 years

Today, Brora is reborn as the first cask in 38 years was filled. After a four year refurbishment to return the legendary Scotch whisky distillery to its condition in 1983, …

Henry JeffreysHenry Jeffreys
Flavoured spiritsA history of celebrity drinks

This article was first published on 5 May 2021, then updated and significantly added to on 5 September 2024. From Sean Connery advertising Suntory in the ’90s to David Beckham…

Ian BuxtonIan Buxton
Usher Remy SoldierThe Nightcap: 30 April

It’s a Bank Holiday weekend and to kick things off in the right direction we’ve got a whole week’s worth of smoking hot booze news. It’s all in the Nightcap:…

Master of MaltMaster of Malt
The Nightcap: 23 April editionThe Nightcap: 23 April

On this week’s Nightcap there’s new Ardbeg and Talisker to drool over, the ‘world’s first Tequila board game’ and a man pouring a pint of lager over his head. Its…

Master of MaltMaster of Malt
GeGeorgie Crawford Elixir DistillersElixir Distillers lands Georgie Crawford

There’s big news in the Scotch whisky transfer market! Elixir Distillers has just signed Georgie Crawford from Diageo to be the manager for the brand’s forthcoming Islay distillery. Today we…

Adam O'ConnellAdam O'Connell
Welcome to The Nightcap: 9 April edition!The Nightcap: 9 April

The “most sustainable glass Scotch whisky bottle ever”, a taboo advert and Madison Beer all feature in the Nightcap: 9 April. Why? Well, you have to read on to find…

Master of MaltMaster of Malt
On The Nightcap: 1 April edition, we look forward to a returning festivalThe Nightcap: 1 April

With the Easter weekend on the horizon, you might have thought there would be no new round-up this week. You’d be wrong because we’re doing it a day early. It’s…

Adam O'ConnellAdam O'Connell
Older peopleWhere are the older people in whisky advertising?

It’s marketing week here at Master of Malt. Yesterday Millie Milliken looked at the evolution of drinks adverts. And today we ask whether the Scotch whisky industry is missing a…

Henry JeffreysHenry Jeffreys