Let us know what you thought of Bathtub Gin, and we’ll give you the chance to win a personalised magnum bottle of the good stuff! Never mind a penny for…
Let us know what you thought of Bathtub Gin, and we’ll give you the chance to win a personalised magnum bottle of the good stuff!
Never mind a penny for your thoughts, how about a bottle of gin? We’d love to know your opinion of your recent purchase of Bathtub Gin, so we’ve gone and whipped up a super quick survey. Simply fill it out and hit submit, and you’ll be in with a chance of winning one of 10 personalised magnum bottles of Bathtub Gin, all wrapped up and looking as snazzy as ever! Lucky winner? We’ll be in touch, and you can let us know the name of your choice. It’ll make the perfect pressie (or self-gift…).
If you like the idea of nabbing a pair of exclusive glasses too, (thrown in carefully, of course), then just answer a few extra questions to be in with a chance of getting your hands on that too! For all the nitty gritty and full T&Cs, see below.
THE PROMOTER: The promoter is Atom Supplies Limited (company register number 03193057), trading as Ableforth’s and having its registered office at Unit 1 Ton Business Park, 2-8 Morley Road, Tonbridge, Kent, TN9 1RA, United Kingdom.
ELIGIBILITY: This competition is only open to individuals who are 18 years or older and are residents of the United Kingdom. Ineligible entries (howsoever received) will be discarded. The competition is not open to any employees (and their immediate family) of the promoter or any of its associated companies. Ableforth’s reserves the right to verify the validity of entries and entrants (including an entrant’s identity, age and place of residence) at any time and reserves the right, in its sole discretion, to disqualify any individual who, or any entry which, it believes has breached any of these terms, tampered with the entry process or engaged in any unlawful or improper conduct which may undermine the fair and proper conduct of this competition.
ENTRY/COMPETITION PERIOD: This competition opens at 10:00:00 BST on 02 JULY 2020 and closes at 23:59:59 BST on 17 JULY 2020.
HOW TO ENTER:To enter, individuals must complete and submit this survey here within the entry period. Only one entry is permitted per person in the competition. No purchase is necessary, and no payment is required to participate in the competition or to claim the prize.
WINNER: Ableforth’s will choose 10 winners at random out of all qualifying entries. The selection of the winners will be at Ableforth’s absolute discretion and will be final. No correspondence or discussion will be entered into.
THE PRIZE: Each winner will win a personalised 1.5L bottle of Bathtub Gin – Magnum, including packaging and carriage. The prize is provided by the promoter and it is strictly non-negotiable, non-transferable, and cannot be exchanged for any equivalent cash value, cash alternative, or for other items.
SHIPPING The prize can only be delivered to a valid address within the United Kingdom provided by the winners.
CLAIMING THE PRIZE:The name of the winners (and/or along with their social media channel username or handle where applicable) will be announced on Ableforth’s blog and/or Ableforth’s social media channelsas soon as practicable after the competition period. Ableforth’s will make reasonable efforts to contact the winners via email (or Direct Message) as soon as practicable after the competition period. If any winner cannot be contacted or is not available or has not claimed the prize within 5 days of Ableforth’s contacting them, Ableforth’s reserves the right to offer the prize to another eligible entrant. Ableforth’s cannot accept any responsibility if any winner is unable to take up the prize or fails to claim the prize within the time limit as set out above.
ENTRY CONTENT: Let’s be sensible, people. By submitting content to or via our social channels which we are running the competition on, you agree to only submit original material and content that comply with our Acceptable Use Policy. Any material which is in breach of our Acceptable Use Policy, which depicts, describes, encourages, endorses or normalises the excessive consumption of alcohol, the consumption of alcohol by those under the age of 25, anti-social behaviour (including any criminal activity) or irresponsible drinking (including rapid drinking), which links the consumption of alcohol with popularity or other social success, bravado, technical skill, good fortune, the operation of vehicles or other machinery or therapeutic benefits, or which depicts the consumption of alcohol whilst potentially dangerous activities are being undertaken will be disqualified. Ableforth’s reserves the right to hold void, suspend, cancel or amend the competition where it becomes necessary to do so. If there is any reason to believe that there has been a breach of these terms or any attempt to circumvent or to frustrate them, Ableforth’s may, in our sole discretion, exclude any person from participating in the competition.
LIMITATION OF LIABILITY:Insofar as is permitted by law, the promoter, its agents, employees, and/or representatives shall in no circumstances be responsible or liable to compensate any entrant who participates in the competition and/or the winner who claim(s) the prize for any loss, damage, personal injury or death whatsoever and howsoever caused, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for any direct, indirect or consequential losses arising out of or in connection with their participation in this competition, any failure or delays or postponements or cancellations in making the appropriate travel and accommodation arrangements as a result of the winner (including in relation to their guests) taking up the prize (where applicable), except where it is caused by the negligence of the promoter, its agents, employees, and/or authorised representatives. competition entrants’ statutory rights are not affected.
GENERAL: Ableforth’s confirms that this competition is not sponsored or endorsed by the social media platform identified herein and said social media platform is in no way affiliated to or associated with Ableforth’s. By entering this competition, users agree to release that social media channel from any and all liability related to this competition. These terms shall be governed by English law, and the parties submit to the non-exclusive jurisdiction of the courts of England and Wales.
The new arrival siren is sounding so that must mean we’ve got some new deliciousness to discuss. This week it’s a Master of Malt exclusive that we’ll donate £20.20 for every…
The new arrival siren is sounding so that must mean we’ve got some new deliciousness to discuss. This week it’s a Master of Malt exclusive that we’ll donate £20.20 for every bottle sold to help those affected by Covid-19. How delightful.
When the good folks at Bathtub Gin see an opportunity to help, help they do. It’s also useful that they really like creating new and delicious things. The result of both these facts in the wake of the Covid-19 crisis is Bathtub Gin 2020 – a new limited-run Bathtub Gin expression that raises vital funds for those in the hospitality industry badly affected by the pandemic.
So what is Bathtub Gin 2020, and how exactly does it help? The new bottling gets its name for three reasons. One, it’s 2020 (obviously). Secondly, the usual ten-botanical Bathtub Gin recipe has been bolstered by another ten to make 20! Speedy maths. And last, but very clearly and obviously not least, for every bottle sold we’re donating £20.20 to help people in the hospitality industry affected by Covid-19. That’s a triple whammy of 20-based goodness right there.
£20.20 from the sale of every bottle will go to help those affected by Covid-19
And what does it actually taste like? Is it just like a supercharged Bathtub Gin? Yes and no. The second you lift your tasting glass to your nose, it’s different and distinct. It’s a great deal more complex (as you’d expect from the bolstered botanical list), but it’s genuinely different, too. The ‘regular’ Bathtub Gin starts its life as a distilled gin, and then the usual characters of juniper, orange peel, coriander, cassia, cloves and cardamom are all infused into it for an average of seven days. The new additions include dried yuzu peel, cubeb berries, camomile, silver needle tea, allspice and black pepper. The result is a distinct departure – but the family resemblance is for sure there.
Bathtub Gin 2020 is rich, oily and inviting, with all those tasty baking spice notes enticing you in for a second sniff. On the palate, it’s distinctly Bathtub – all the usual citrus notes you get from the usual infusion, plus entirely new flavours and textures. It remains smooth and mouth-filling, but there’s some extra vibrancy from the yuzu, an intriguing forestry-floral vibe from the tea, and a delightful peppery warmth cutting through all that oiliness from the juniper. It’s a tasty little number, indeed.
And what to do with it? Gins of this intensity and vibrancy can make or break a cocktail. We reckon the oiliness will stand up well in a Negroni, and at the smidge higher 45.3%, it would absolutely sing in a G&T (just keep the tonic neutral, you don’t want to shout over all those wonderful botanical flavours). We also think Bathtub Gin 2020 would be a dreamy component in a Hanky Panky, with the sweet vermouth and Fernet-Branca beautifully balancing those sweet spices for something with a delectable punch indeed.
We recommend you enjoy it with a neutral tonic, or in a swish Hanky Panky
Hanky Panky recipe:
45ml Bathtub Gin 2020 45ml sweet vermouth 2 dashes Fernet-Branca An orange twist to garnish
This is a super simple one – pop it all into a mixing glass with a good helping of ice and stir. Then just strain into a chilled glass and pop the orange twist on top. Voilà!
Last but not least, this isn’t just a new gin for gin’s sake. Bathtub Gin 2020 was created to help continue to raise funds for hospitality workers affected by the Covid-19 crisis. As we all know, restaurants, bars and clubs will remain affected for a very long time – challenges are myriad, from working out financially viable ways to reopen while maintaining social distancing, to opening up new platforms to sell drinks either outside or by mail order. And this is not a small problem – more than 3.2 million people are employed in the hospitality sector in the UK, according to UKHospitality. The industry has rallied round, and this is another way you can help. For every bottle of Bathtub Gin 2020 sold, £20.20 will be donated to a group of charities, including Hospitality Action, that helps those worst hit by the impact of Covid-19. Drink good stuff and do good stuff all in one!
Nose: Rich baking spices and black peppercorns combine with the earthy juniper for a luxuriously warming nose. Aromatic citrus peels add a vibrancy, while a fragrant tea note contributes further complexity.
Palate: The juniper is immediately apparent and imparts a wonderfully oily texture. On the mid-palate, the nutmeg and liquorice turn into old-school cola cube sweeties, and there’s a lush berry component, too. The sweet spices give a pleasingly warming prickle around the side of the tongue.
Finish: Long and luscious, with those rich spices rolling on and on.
Overall: An incredibly complex, expressive gin. Give it a go lengthened with a neutral tonic, or in a Hanky Panky.
Father’s Day is on the horizon and you know it always comes around too fast. Get ahead of the curve by sorting out a brilliantly boozy gift that can be…
Father’s Day is on the horizon and you know it always comes around too fast. Get ahead of the curve by sorting out a brilliantly boozy gift that can be delivered straight to his home.
You know it’s only a few weeks until Father’s Day, right? These occasions have a habit of creeping up on you and it’s easy to panic buy and be the child who buys dad another pair of silly socks or branded mug. We sympathise. Father’s Day is arguably the most difficult occasion to shop for. Dads always say they don’t need anything. And that’s probably true. So you need to buy him something he really wants. A bottle of something special may just be your best bet in your quest to remind your dear old dad how much he’s appreciated. Where can you find one of those? Right here. That’s where.
Our very own Father’s Day Whisky Tasting Set is very much a home-run when it comes to great Father’s Day gifts. It says Father’s Day on it, for a start. It really looks like you made an effort when you buy something like this. Especially as we guarantee there are five 30ml drams of superb whisky from world-class producers in this exclusive set. Plus, right now it’s over 25% off.
Warming, spicy and utterly delicious, this well-rounded single malt from The Balvenie was initially aged in traditional oak casks before it was finished in casks which previously held a select blend of Caribbean rums chosen by malt master David C. Stewart MBE. Perfect for those who love a good Scotch and for those who want something with a touch of the tropical to mark all this good weather we’re having.
If sweet maritime peatiness, orchard fruit and pleasant spice sounds like the kind of profile your pops would enjoy, then you’d have a hard time bettering this classic Island dram from the Isle of Skye. Talisker 10 Year Old is one of those classic expressions that’s always got a welcome spot in any good drinks cabinet.
What does it taste like?
Smoke, sweet pear and apple peels, maritime salt, seaweed, peat, black pepper, brine and dry barley.
What if your father isn’t fussed with whisky? For those who have something of a sweet tooth, we recommend Jaffa Cake Gin. Yep. It’s a gin made to taste like Jaffa Cakes and even includes the timeless treat in its botanical selection. Now we’re talking. An insanely delicious Negroni awaits. Extra dad points are awarded if they position an actual Jaffa Cake on the glass in the style of a citrus wheel garnish.
What does it taste like?
Zingy orange (marmalade-esque), rich and earthy chocolate, vanilla-rich cake, a touch of almondy-goodness and a solid backbone of juniper. Also, Jaffa Cakes!
If rum is more your dad’s thing, then you’ll want a good premium expression that boasts a large number of fans and a trophy cabinet like Michael Jordan. Diplomático Reserva Exclusiva is a delightful blend of dark rums distilled from molasses in ancient copper pot stills before being matured in small oak casks for up to 12 years. This Venezuelan treat is delicious served neat or in cocktails like an Old Fashioned or Daiquiri.
What does it taste?
Dark chocolate, vanilla cream, espresso, orange peel, liquorice and sweet toffee fudge.
It’s hard to underestimate the brilliance of a seriously good bottle of red wine, which is exactly what we have here. This Gran Reserva comes from one of the most famous producers in the Rioja region, Bodegas Faustino and the 2008 vintage was crafted from Tempranillo, Graciano and Mazuelo grapes. By law Gran Reserva Riojas have to age for at least five years (two of them in oak). All that time means that by the time you reach for the corkscrew the wine has taken on some seriously complex flavours, which are best enjoyed when paired with roast lamb.
What does it taste?
Rich and subtly oak, but still manages to show off some bright summer fruit sweetness.
If you’re on the lookout for classic juniper-forward gin, you might as well go for a serial award winner. From Ableforth’s comes this year’s World’s Best Compound Gin at the World Gin Awards, Bathtub Gin. It was named for the 1920s Prohibition method of infusing botanicals in a bathtub, but don’t worry, this tastes a little more sophisticated than that. It was crafted with six botanicals using an interesting technique known as cold compounding. The result? An aromatic, rich profile filled with notes of orange citrus, fragrant spices and a good core of juniper.
What does it taste?
Juniper-rich bouquet, cardamom, orange blossom and cinnamon.
Make sure you’re her favourite this Mother’s Day – these are the most delicious gifts to put a smile on her face (and cement your position as top child) on…
Make sure you’re her favourite this Mother’s Day – these are the most delicious gifts to put a smile on her face (and cement your position as top child) on 22 March!
Choosing the perfect Mother’s Day gift can be a tricky game. You want to make her day. You want to be the generous one round the table. But, if you’re like us, you probably don’t want to spend a fortune either. Well, you’re in luck! We’ve scoured the warehouse shelves to pick out some of our favourite liquid pressies guaranteed to delight both your mum’s palate and your wallet. Hurrah!
If your mum adores all things juniper and is also partial to the prettier things in life, we can think of no better pressie than Silent Pool’s gorgeous Gift Pack. Not only is there a full-size bottle of delicious gin (botanicals include chamomile, lavender and honey locally sourced from the Surrey Hills), but there’s a pair of striking glasses, too! She’ll just have to share that G&T with you…
This flavoured rum is right up our street – and it could well be perfect for your mum, too! The rum base comes from Guyana’s Diamond Distillery (a MoM Towers’ fave), and with cherry and salted caramel too, it’s almost like a Bakewell Tart in a bottle! We also adore the 20s vibes the label is serving us. Winning all round!
An absolute classic from the world of Scotch whisky, this 12 year old, sherry cask-finished Glenmorangie single malt is a joy to behold. The influence from the Oloroso and PX casks used in the latter stages impart delectable dark chocolate, honey and dried raisin notes – a highly giftable bottle, especially if your mum likes her whisky on the luxuriously creamy side…
If your ma likes to try her hand at mixing drinks, this is a marvellously versatile gin. Infused with oodles of raspberries, Manchester Gin’s fruity concoction works splendidly in a Bramble, a Gin Smash, a twist on a Martini, or even splashed into a glass of fizz. A perfect gift, or one to snap up now so you can make her a drink on Mother’s Day…
What if your mum’s a bit of a drinks chameleon? Perhaps exploring a world of different tipples is her favourite pastime? We’ve got all sorts of solutions! This Premium Gin Tasting Set looks the part, and comes with five deliciously different 30ml expressions to keep her entertained. But what if she likes whisky, rum, Tequila, vodka, something else? We’ve got all bases covered with our Tasting Sets range. You could even build your own for something truly tailored!
Perhaps your mum is of a peated whisky persuasion and you’re stuck for what to get her. We’re big fans of Bowmore 15 Year Old, a classic Islay expression that balances that signature smoke with the rich dried fruit sweetness from its sherry cask finish. She’d have to share a dram with you – which means she’d get the gift of a catch-up, too. Two pressies in one!
Ok, ok, we’re a bit biased on this one. But it’s our very own Irish whiskey, so how could we not be! Our editor Kristy actually blended this one with our buyer Guy, under the watchful eye of J.J. Corry founder Louise McGuane. A proper sunshine dram (‘Sonas’ means ‘happiness’ in Irish Gaelic), full of fresh fruitiness, creamy vanilla and caramelised pecan notes. And, if you buy a bottle from the J.J. Corry range, you could win a trip to Ireland to blend your very own bottling, too! That would make an epic Mother’s Day gift…
A multi-award-winner, Bathtub Gin is made using a traditional cold compounding method which sees the likes of juniper, orange peel, coriander, cassia, cloves and cardamom-infused in copper pot-spirit for up to a week. The botanicals are depicted on the gift tin as well, which makes it as pretty as a bunch of flowers, but with the added bonus that you can actually drink it. What more could your mum possibly want?!
We’re well on-board with this pre-mixed cocktail delight. Take the traditional blackberry-based cocktail and add in a host of florals, including elderflower and clary sage, and you get this delectably refreshing sipper that you can simply serve over ice, or give it a go with tonic. Another one that makes a cracking gift, or alternatively it’s an easy solution for pre-Mother’s Day dinner apéritifs. We think of everything.
Another splendid solution to Mother’s Day gifting dilemmas if your mum is into all things gin. This brightly colourful gift set features four 50ml bottles of four fabulously flavoursome expressions (Cherry Gin, Chocolate Orange Gin, Strawberry & Balsamico Gin and Spit-Roasted Pineapple Gin) from That Boutique-y Gin Company! It’s a taste extravaganza that’s highly giftable and we’re here for it.
Gin stash looking a little bit sad? Fret not! We’ve got buy one, get one half price deals on some incredible bottles in our Autumn Gin Sale Extravaganza! The best…
Gin stash looking a little bit sad? Fret not! We’ve got buy one, get one half price deals on some incredible bottles in our Autumn Gin Sale Extravaganza! The best way to spruce up the drinks cabinet this autumn.
Picture the scene: You’ve got a pal come over for the evening. It might be to catch up on the rugby, or for dinner, or just for a bit of a gossip. You offer them a drink and they plump for a G&T. Great! You think. Until you wander to the gin shelf only to find dregs across the collection. It’s a sad time, indeed.
But if it’s a familiar scene, fear not! We’ve got your back. To mark the changing of the season (hello autumn, in all your technicolor, crunchy-leafed wonder) we’ve sorted out some really rather tasty deals on some of our very favourite gins. Buy one, get another of the same bottle for half price bundle deals! It’s truly easy peasy. You get to restock your gin collection, or bag a perfect gift (with one in reserve for you, obvs), or get set for a seasonal soiree (Halloween’s just around the corner, you know).
Here’s a sneak peek of what we’ve got in store for you. Check out our Gin Twins Sale Page for the full shebang, but right here, we’ve got a selection of our favourite deals to give you a taste.
Know the classic Bombay Sapphire? This is a reimagined version, developed to capture the tastes and aromas of the countryside surrounding the brand’s Laverstoke Mill Distillery in Hampshire. Plus, the botanical recipe is boosted with three newbies: pennyroyal mint, rosehip and toasted hazelnut. If you’re in denial about the end of summer, this gin will help keep the sunny-day spirit flowing.
Hailing from the Isle of Wight, Mermaid Gin is not only delicious (rock samphire and Boadicea hops shine from among the botanicals), it looks STUNNING, too. It’s not just the perfect pressie, it’ll make your gin collection shelfie pop. Why not try it in a Bramble for an autumnal twist? Shake 50ml with 12ml lemon juice and 12ml gomme syrup, pour over ice in a rocks glass, top with some creme de mure, stir and serve with some tasty blackberries.
A Japanese gin that celebrates the shifting of the seasons while looking thoroughly beautiful! What more could you ask for this time of year? Its botanical recipe includes six local stars (sakura leaf, sakura flower, sencha tea, gyokuro tea, sansho pepper and yuzu peel), each one depicted on a different side of the embossed, multifaceted bottle. It’s a slightly earthier gin, and we’re big fans at MoM Towers.
Fancy trying something a little different? This cold-compounded gin sees juniper, orange peel, coriander, cassia, cloves and cardamom-infused into copper-pot still spirit over a week or so (the actual time depends on the season – it’s sampled periodically by actual humans). It’s deliciously bold but still elegant, and it has a characteristic light tint from the infusion process, too.
Behold: A juniper-based delight from Ireland! Dingle is made with locally-foraged botanicals, including the likes of bog myrtle, heather and hawthorn, transporting every sipper to the glorious Kerry landscape that the distillery calls home. It’s also highly regarded – only went and nabbed World’s Best Gin at the World Gin Awards 2019! Top stuff right here.
Don’t believe in magic? Well, you should now. This bright blue Portuguese gin turns pink before your very eyes when you add tonic! It’s all down to extracts from a flower known as blue pea – but we’d prefer to believe there’s some kind of weird sorcery going on. Aside from all the chameleon activity, it’s mighty tasty, too! Ideal for impressing pals at a dinner party.
But that’s not all – this is just a slice of the action. Head on over to the Gin Twins sale page now to check out the entire spectrum of tastiness on offer. Buy one bottle, and pick up a second for half the price! We are good to you.
To mark Ableforth’s eighth birthday, we pinned down global brand manager Jen Meredith to talk spirit production, ‘everyday success’, and challenging preconceptions both inside and outside the industry… “Our creative…
To mark Ableforth’s eighth birthday, we pinned down global brand manager Jen Meredith to talk spirit production, ‘everyday success’, and challenging preconceptions both inside and outside the industry…
“Our creative process stems from the desire to create something truly distinctively delicious – whether that’s rum, brandy, gin or something else!” Jen Meredith, Ableforth’s brand manager, is emphatic. Ableforth’s has just turned eight, and as well as celebrating, she and the team are reflecting. “Our founders wanted to create products they wanted to enjoy themselves – full of flavour and using the best ingredients,” she continues. “In that sense, we haven’t really changed at all.”
Yes, Ableforth’s has come a long way since it was established by four friends, Justin Petszaft, Ben Ellefsen, Joel Kelly and Tom McGuinness, in 2011. The plan at the outset was to create a range of “really bloody tasty spirits”, inspired by drinks and styles from the past with robust, fresh and unusual flavours.
From gins, rums, brandies, liqueurs and more, Ableforth’s has had in its fingers in many boozy pies, establishing a following for its signature products such as Bathtub Gin and Rumbullion!, and in the process collecting more awards than Meryl Streep. The secret to its success?
“We create tasty things! Really genuinely tasty things,” says Meredith. “Like a complex spiced rum rather than a pure vanilla and sugar bomb; a sweetly zesty gin, a Cherry Brandy which is made with actual real-life brandy and real cherries. It’s this approach which ensures we stand out from the crowd.”
And it’s now become quite the crowd. As of last year, England now has 166 registered distilleries. Stiff competition is part and parcel of the industry. But it’s also worth remembering that the landscape was quite different when Ableforth’s first started out. Back in 2010, England had just 23 distilleries. Ableforth’s made its mark right at the outset of the craft spirits boom.
Fundamentally, Ableforth’s approach to production has enabled it to stand out. This can be seen in its willingness to embrace time-honoured techniques such as cold compounding, which is utilised in the creation of Bathtub Gin. “The base gin is produced in a copper pot still with ten botanicals,” says Meredith. We take this, reduce it down to 45% ABV, and split it in half. One half we put to one side and the other half is where the cold-compounding, or botanical infusion, happens.”
This is the crucial bit. “Into this part of the gin, we infuse our six botanicals [juniper, dried orange peel, cardamom, cloves, coriander seeds, and cassia bark] and leave them in for at least one week. During this time the gin must be sampled and tasted repeatedly to ensure the right concentration of flavour is being achieved.” The aim is to create a gin that is highly botanically flavoured, where the flavours have been extracted at ambient temperatures to capture those which don’t survive traditional, high-temperature distillation.
There’s an obvious hue, too. “Imagine a tea bag left in room temperature water for a few hours,” Meredith explains. This gin can now be carefully blended back into the original, 10-botanical copper pot-distilled gin.”This process enables us to deliver perfect consistency on a suitable scale with the colour and exact flavour of finished Bathtub Gin. Once this is done we simply make sure that the abv is at the correct bottling strength of 43.3%, and fill the beautiful bottles”.
Bathtub Gin is created using the time-honoured technique, cold compounding.
An appreciation of distillation techniques is just one element, however. When it comes to ingredients, “it’s less about the ‘where’ and more about the ‘what’,” according to Meredith. “We only use exceptional ingredients, no matter where in the world they come from; from the fresh botanicals we lovingly infuse into our copper pot gin, to the XO Cognac that we put into our Cherry Brandy.”
Meredith also explains that Ableforth’s don’t make compromises during the production process. “It helps us be exact in our recipes and thorough in our quality control. We don’t cut corners, and we never take shortcuts. If it takes a little longer to make it properly tasty, that’s time well spent in our opinion,” Meredith says. “You saw an example of this with our Bathtub Gin. We don’t just pop a load of fruit in with gin and let it sit, we have a precise seven-day infusion process at ambient temperature which we use to make a flavourful concentrate which we then blend back into our copper pot distilled gin. This is tested throughout the seven days, so we never miss the sweet spot.”
The recent installation of a larger infusion tank is a result of the success this approach has brought. “Our infusion tank makes this process even more precise, but mostly it enables more to be made to meet the growing demand in global markets,” says Meredith. “The process, the infusion is still a full seven days, checked and tested to ensure the very best flavours are coming out.”
Ableforth’s employs a selective approach to its ingredients
Meredith does it make it clear that there’s a desire for Ableforth’s to remain grounded, explaining that the brand values ‘everyday success’. “It’s not just about reaching long term sales goals. We’ve seen success in our Global Award Wins, such as our recent Gold for Rumbullion! at the San Francisco International Spirits Competition. But we also absolutely love getting good feedback from the people who buy and drink our products in an email or on social media,” Meredith says. “For us, when someone takes the time to send us a little note to say they enjoyed an Ableforth’s drink that’s up there with the award wins because really, that’s what we’re all about!”
Challenges still rear their head. That faux brown paper bag wrapped around the bottle, hand pleated, twined and waxed by hand, has become increasingly recognisable, particularly on a back bar. But the style can lead to misconceptions, as Meredith explains. “Some people think that our packaging means we want to be seen as an ‘old fashioned’ brand, or that we have recipes which have been passed down for generations, which isn’t the case.” She adds, “our packaging is actually a little nod to methods of the past, back when ingredients were always the real deal and products were made with time and effort, which is exactly what we do today.”
Equally the perception of compound-style gin, which is used to create Bathtub Gin, can be a cause of frustration. “There’s a lingering misconception that this is an inferior way to make gin. Which is definitely isn’t,” Meredith says. “We’d love to be a brand that can help change people’s minds within and outside of the industry, and show that using the compounding method can create a sensational gin when done right, and we think we do it pretty damn well.”
The eclectic Ableforth’s range, complete with distinctive faux brown paper bag, black wax and twining.
As Ableforth’s celebrates its 8th birthday this week, it’s clear the drinks producer has no intention of slowing down. The demand for delicious, bespoke spirits isn’t going away, something Ableforth’s knows all too well. “One of the most exciting things we see happening at the moment is the shift in trends,” Meredith explains. “People are much more discerning with what they buy, they want higher quality products. And that’s exactly who we make our drinks for”.
“What’s even more exciting is that this is a global phenomenon, so the UK trend which inspired our founders in Kent eight years ago, is now part of the global zeitgeist,” says Meredith. It’s been quite the ascent for Ableforth’s. World domination does seem like the next logical step…
To help you celebrate its 8th birthday in style, we’ve listed a few suggested serves below so you can make the most of some of Ableforth’s most popular products. Enjoy!
The Bathtub Gin Southside
Bathtub Gin Southside
Ingredients: Bathtub Gin, fresh lemon juice, sugar syrup and mint leaves.
Method: Shake 50ml of Bathtub Gin, 20ml of fresh lemon juice, 10ml of sugar syrup and mint leaves over ice. Then fine strain into a coupe glass and top with soda.
Method: Shake 40ml of Summer Fruit Cup, 20ml of lemon juice, 15ml of sugar syrup and 2 dashes of orange bitters over ice, then pour into a highball and top up with Prosecco. Garnish with an orange slice and a sprig of mint.
A perfect New Year is all about family, friends, and the finest food and booze. This sublime selection of spirits, wines and beers will help you see in 2019 in…
A perfect New Year is all about family, friends, and the finest food and booze. This sublime selection of spirits, wines and beers will help you see in 2019 in style.
Let’s face, a lot of people have turned on New Year’s Eve. The over-priced, watered-down drinks. The insane queues and extortionate entry fees. The overwhelming pressure to have a good time. The dreaded annual Hootenanny …
Well, blow that for a game of soldiers! Put the enjoyment of New Year’s back on your own terms this year, starting with booze. Whether you’ve finally given up on the hype and are settling in for a night on the sofa, going to a house party to enjoy a drink among friends and family or preparing to brave the town, make sure you’ve got a terrific tipple in your hand.
From spectacular spirits, classic Champers and welcome post-Xmas bargains, we’ve got everything you need, right here. Happy New Year everyone!
Need an excuse for festive Negronis? How about a whopping £20 off all three key ingredients and a fancy Riedel tumbler to sip from, with our super-duper Bathtub Gin, Martini…
Need an excuse for festive Negronis? How about a whopping £20 off all three key ingredients and a fancy Riedel tumbler to sip from, with our super-duper Bathtub Gin, Martini Rosso and Campari Negroni Bundle?!
This is the late great Anthony Bourdain on the pleasures of the Negroni: “I’m not a gin drinker. I don’t like sweet vermouth, I don’t like Campari, but together they form a sinister yet lovely and inspired hell broth. Like a marriage, it’s a true everlasting love. This is not a cheap date; this is not a one night stand.”
Bourdain is right, the Negroni is a drink that really shouldn’t work. Mixing three strongly-flavoured alcoholic drinks in equal proportions sounds like a recipe for disaster. But, somehow, something wonderful emerges from the wreckage. Or perhaps it’s not that strange after all. I’ve been reading Cocktail Codex, a new book by the team behind legendary New York bar, Death & Co. It shows how various drinks are related to each other. According to the Codex team, the Negroni fits into the Martini/ Manhattan family being spirit + vermouth + some sort of bittering agent (lemon peel, bitters, Campari.) The Negroni isn’t such a maverick after all.
The sweeter side of gin is enjoying a revival – but what’s special about Old Tom, and what do you actually do with it? We explore the historic gin style……
The sweeter side of gin is enjoying a revival – but what’s special about Old Tom, and what do you actually do with it? We explore the historic gin style…
Here at Master of Malt, we love a drink with an unusual backstory. And they don’t come much quirkier than the narrative behind Old Tom gin – London dry’s sweeter cousin often, but not always, branded with a cat. But first things first: bars are teeming with all things gin. How is Old Tom different from all the others crammed onto the back bar? What sets this specific style apart?