Gin stash looking a little bit sad? Fret not! We’ve got buy one, get one half price deals on some incredible bottles in our Autumn Gin Sale Extravaganza! The best…
Gin stash looking a little bit sad? Fret not! We’ve got buy one, get one half price deals on some incredible bottles in our Autumn Gin Sale Extravaganza! The best way to spruce up the drinks cabinet this autumn.
Picture the scene: You’ve got a pal come over for the evening. It might be to catch up on the rugby, or for dinner, or just for a bit of a gossip. You offer them a drink and they plump for a G&T. Great! You think. Until you wander to the gin shelf only to find dregs across the collection. It’s a sad time, indeed.
But if it’s a familiar scene, fear not! We’ve got your back. To mark the changing of the season (hello autumn, in all your technicolor, crunchy-leafed wonder) we’ve sorted out some really rather tasty deals on some of our very favourite gins. Buy one, get another of the same bottle for half price bundle deals! It’s truly easy peasy. You get to restock your gin collection, or bag a perfect gift (with one in reserve for you, obvs), or get set for a seasonal soiree (Halloween’s just around the corner, you know).
Here’s a sneak peek of what we’ve got in store for you. Check out our Gin Twins Sale Page for the full shebang, but right here, we’ve got a selection of our favourite deals to give you a taste.
Know the classic Bombay Sapphire? This is a reimagined version, developed to capture the tastes and aromas of the countryside surrounding the brand’s Laverstoke Mill Distillery in Hampshire. Plus, the botanical recipe is boosted with three newbies: pennyroyal mint, rosehip and toasted hazelnut. If you’re in denial about the end of summer, this gin will help keep the sunny-day spirit flowing.
Hailing from the Isle of Wight, Mermaid Gin is not only delicious (rock samphire and Boadicea hops shine from among the botanicals), it looks STUNNING, too. It’s not just the perfect pressie, it’ll make your gin collection shelfie pop. Why not try it in a Bramble for an autumnal twist? Shake 50ml with 12ml lemon juice and 12ml gomme syrup, pour over ice in a rocks glass, top with some creme de mure, stir and serve with some tasty blackberries.
A Japanese gin that celebrates the shifting of the seasons while looking thoroughly beautiful! What more could you ask for this time of year? Its botanical recipe includes six local stars (sakura leaf, sakura flower, sencha tea, gyokuro tea, sansho pepper and yuzu peel), each one depicted on a different side of the embossed, multifaceted bottle. It’s a slightly earthier gin, and we’re big fans at MoM Towers.
Fancy trying something a little different? This cold-compounded gin sees juniper, orange peel, coriander, cassia, cloves and cardamom-infused into copper-pot still spirit over a week or so (the actual time depends on the season – it’s sampled periodically by actual humans). It’s deliciously bold but still elegant, and it has a characteristic light tint from the infusion process, too.
Behold: A juniper-based delight from Ireland! Dingle is made with locally-foraged botanicals, including the likes of bog myrtle, heather and hawthorn, transporting every sipper to the glorious Kerry landscape that the distillery calls home. It’s also highly regarded – only went and nabbed World’s Best Gin at the World Gin Awards 2019! Top stuff right here.
Don’t believe in magic? Well, you should now. This bright blue Portuguese gin turns pink before your very eyes when you add tonic! It’s all down to extracts from a flower known as blue pea – but we’d prefer to believe there’s some kind of weird sorcery going on. Aside from all the chameleon activity, it’s mighty tasty, too! Ideal for impressing pals at a dinner party.
But that’s not all – this is just a slice of the action. Head on over to the Gin Twins sale page now to check out the entire spectrum of tastiness on offer. Buy one bottle, and pick up a second for half the price! We are good to you.
To mark Ableforth’s eighth birthday, we pinned down global brand manager Jen Meredith to talk spirit production, ‘everyday success’, and challenging preconceptions both inside and outside the industry… “Our creative…
To mark Ableforth’s eighth birthday, we pinned down global brand manager Jen Meredith to talk spirit production, ‘everyday success’, and challenging preconceptions both inside and outside the industry…
“Our creative process stems from the desire to create something truly distinctively delicious – whether that’s rum, brandy, gin or something else!” Jen Meredith, Ableforth’s brand manager, is emphatic. Ableforth’s has just turned eight, and as well as celebrating, she and the team are reflecting. “Our founders wanted to create products they wanted to enjoy themselves – full of flavour and using the best ingredients,” she continues. “In that sense, we haven’t really changed at all.”
Yes, Ableforth’s has come a long way since it was established by four friends, Justin Petszaft, Ben Ellefsen, Joel Kelly and Tom McGuinness, in 2011. The plan at the outset was to create a range of “really bloody tasty spirits”, inspired by drinks and styles from the past with robust, fresh and unusual flavours.
From gins, rums, brandies, liqueurs and more, Ableforth’s has had in its fingers in many boozy pies, establishing a following for its signature products such as Bathtub Gin and Rumbullion!, and in the process collecting more awards than Meryl Streep. The secret to its success?
“We create tasty things! Really genuinely tasty things,” says Meredith. “Like a complex spiced rum rather than a pure vanilla and sugar bomb; a sweetly zesty gin, a Cherry Brandy which is made with actual real-life brandy and real cherries. It’s this approach which ensures we stand out from the crowd.”
And it’s now become quite the crowd. As of last year, England now has 166 registered distilleries. Stiff competition is part and parcel of the industry. But it’s also worth remembering that the landscape was quite different when Ableforth’s first started out. Back in 2010, England had just 23 distilleries. Ableforth’s made its mark right at the outset of the craft spirits boom.
Fundamentally, Ableforth’s approach to production has enabled it to stand out. This can be seen in its willingness to embrace time-honoured techniques such as cold compounding, which is utilised in the creation of Bathtub Gin. “The base gin is produced in a copper pot still with ten botanicals,” says Meredith. We take this, reduce it down to 45% ABV, and split it in half. One half we put to one side and the other half is where the cold-compounding, or botanical infusion, happens.”
This is the crucial bit. “Into this part of the gin, we infuse our six botanicals [juniper, dried orange peel, cardamom, cloves, coriander seeds, and cassia bark] and leave them in for at least one week. During this time the gin must be sampled and tasted repeatedly to ensure the right concentration of flavour is being achieved.” The aim is to create a gin that is highly botanically flavoured, where the flavours have been extracted at ambient temperatures to capture those which don’t survive traditional, high-temperature distillation.
There’s an obvious hue, too. “Imagine a tea bag left in room temperature water for a few hours,” Meredith explains. This gin can now be carefully blended back into the original, 10-botanical copper pot-distilled gin.”This process enables us to deliver perfect consistency on a suitable scale with the colour and exact flavour of finished Bathtub Gin. Once this is done we simply make sure that the abv is at the correct bottling strength of 43.3%, and fill the beautiful bottles”.
Bathtub Gin is created using the time-honoured technique, cold compounding.
An appreciation of distillation techniques is just one element, however. When it comes to ingredients, “it’s less about the ‘where’ and more about the ‘what’,” according to Meredith. “We only use exceptional ingredients, no matter where in the world they come from; from the fresh botanicals we lovingly infuse into our copper pot gin, to the XO Cognac that we put into our Cherry Brandy.”
Meredith also explains that Ableforth’s don’t make compromises during the production process. “It helps us be exact in our recipes and thorough in our quality control. We don’t cut corners, and we never take shortcuts. If it takes a little longer to make it properly tasty, that’s time well spent in our opinion,” Meredith says. “You saw an example of this with our Bathtub Gin. We don’t just pop a load of fruit in with gin and let it sit, we have a precise seven-day infusion process at ambient temperature which we use to make a flavourful concentrate which we then blend back into our copper pot distilled gin. This is tested throughout the seven days, so we never miss the sweet spot.”
The recent installation of a larger infusion tank is a result of the success this approach has brought. “Our infusion tank makes this process even more precise, but mostly it enables more to be made to meet the growing demand in global markets,” says Meredith. “The process, the infusion is still a full seven days, checked and tested to ensure the very best flavours are coming out.”
Ableforth’s employs a selective approach to its ingredients
Meredith does it make it clear that there’s a desire for Ableforth’s to remain grounded, explaining that the brand values ‘everyday success’. “It’s not just about reaching long term sales goals. We’ve seen success in our Global Award Wins, such as our recent Gold for Rumbullion! at the San Francisco International Spirits Competition. But we also absolutely love getting good feedback from the people who buy and drink our products in an email or on social media,” Meredith says. “For us, when someone takes the time to send us a little note to say they enjoyed an Ableforth’s drink that’s up there with the award wins because really, that’s what we’re all about!”
Challenges still rear their head. That faux brown paper bag wrapped around the bottle, hand pleated, twined and waxed by hand, has become increasingly recognisable, particularly on a back bar. But the style can lead to misconceptions, as Meredith explains. “Some people think that our packaging means we want to be seen as an ‘old fashioned’ brand, or that we have recipes which have been passed down for generations, which isn’t the case.” She adds, “our packaging is actually a little nod to methods of the past, back when ingredients were always the real deal and products were made with time and effort, which is exactly what we do today.”
Equally the perception of compound-style gin, which is used to create Bathtub Gin, can be a cause of frustration. “There’s a lingering misconception that this is an inferior way to make gin. Which is definitely isn’t,” Meredith says. “We’d love to be a brand that can help change people’s minds within and outside of the industry, and show that using the compounding method can create a sensational gin when done right, and we think we do it pretty damn well.”
The eclectic Ableforth’s range, complete with distinctive faux brown paper bag, black wax and twining.
As Ableforth’s celebrates its 8th birthday this week, it’s clear the drinks producer has no intention of slowing down. The demand for delicious, bespoke spirits isn’t going away, something Ableforth’s knows all too well. “One of the most exciting things we see happening at the moment is the shift in trends,” Meredith explains. “People are much more discerning with what they buy, they want higher quality products. And that’s exactly who we make our drinks for”.
“What’s even more exciting is that this is a global phenomenon, so the UK trend which inspired our founders in Kent eight years ago, is now part of the global zeitgeist,” says Meredith. It’s been quite the ascent for Ableforth’s. World domination does seem like the next logical step…
To help you celebrate its 8th birthday in style, we’ve listed a few suggested serves below so you can make the most of some of Ableforth’s most popular products. Enjoy!
The Bathtub Gin Southside
Bathtub Gin Southside
Ingredients: Bathtub Gin, fresh lemon juice, sugar syrup and mint leaves.
Method: Shake 50ml of Bathtub Gin, 20ml of fresh lemon juice, 10ml of sugar syrup and mint leaves over ice. Then fine strain into a coupe glass and top with soda.
Method: Shake 40ml of Summer Fruit Cup, 20ml of lemon juice, 15ml of sugar syrup and 2 dashes of orange bitters over ice, then pour into a highball and top up with Prosecco. Garnish with an orange slice and a sprig of mint.
A perfect New Year is all about family, friends, and the finest food and booze. This sublime selection of spirits, wines and beers will help you see in 2019 in…
A perfect New Year is all about family, friends, and the finest food and booze. This sublime selection of spirits, wines and beers will help you see in 2019 in style.
Let’s face, a lot of people have turned on New Year’s Eve. The over-priced, watered-down drinks. The insane queues and extortionate entry fees. The overwhelming pressure to have a good time. The dreaded annual Hootenanny …
Well, blow that for a game of soldiers! Put the enjoyment of New Year’s back on your own terms this year, starting with booze. Whether you’ve finally given up on the hype and are settling in for a night on the sofa, going to a house party to enjoy a drink among friends and family or preparing to brave the town, make sure you’ve got a terrific tipple in your hand.
From spectacular spirits, classic Champers and welcome post-Xmas bargains, we’ve got everything you need, right here. Happy New Year everyone!
Need an excuse for festive Negronis? How about a whopping £20 off all three key ingredients and a fancy Riedel tumbler to sip from, with our super-duper Bathtub Gin, Martini…
Need an excuse for festive Negronis? How about a whopping £20 off all three key ingredients and a fancy Riedel tumbler to sip from, with our super-duper Bathtub Gin, Martini Rosso and Campari Negroni Bundle?!
This is the late great Anthony Bourdain on the pleasures of the Negroni: “I’m not a gin drinker. I don’t like sweet vermouth, I don’t like Campari, but together they form a sinister yet lovely and inspired hell broth. Like a marriage, it’s a true everlasting love. This is not a cheap date; this is not a one night stand.”
Bourdain is right, the Negroni is a drink that really shouldn’t work. Mixing three strongly-flavoured alcoholic drinks in equal proportions sounds like a recipe for disaster. But, somehow, something wonderful emerges from the wreckage. Or perhaps it’s not that strange after all. I’ve been reading Cocktail Codex, a new book by the team behind legendary New York bar, Death & Co. It shows how various drinks are related to each other. According to the Codex team, the Negroni fits into the Martini/ Manhattan family being spirit + vermouth + some sort of bittering agent (lemon peel, bitters, Campari.) The Negroni isn’t such a maverick after all.
The sweeter side of gin is enjoying a revival – but what’s special about Old Tom, and what do you actually do with it? We explore the historic gin style……
The sweeter side of gin is enjoying a revival – but what’s special about Old Tom, and what do you actually do with it? We explore the historic gin style…
Here at Master of Malt, we love a drink with an unusual backstory. And they don’t come much quirkier than the narrative behind Old Tom gin – London dry’s sweeter cousin often, but not always, branded with a cat. But first things first: bars are teeming with all things gin. How is Old Tom different from all the others crammed onto the back bar? What sets this specific style apart?
Still waiting for a reply from Handsome Clive? Well, you can stop checking your phone every five minutes – the announcement of Ginder has not coincidentally coincided with the 1st…
Still waiting for a reply from Handsome Clive? Well, you can stop checking your phone every five minutes – the announcement of Ginder has not coincidentally coincided with the 1st of April. We are also sad to announce that Handsome Clive was a fabrication of ours for this ruse. Handsome he may be, real he is not.
There are so many dating apps out there today, increasingly catering for important niches such as dog-owners, farmers, people who wear uniforms (or like uniforms) or those with beards (or who like beards) – you can even find your ‘salad soulmate’ – but what about drinks preferences?
On balance, one’s more epicurean, even sybaritic persuasions and preferences seem a more viable means of finding a match than many of the frivolous criteria mentioned above, especially for readers of this blog. Hence why we’re proud to present Ginder, a brand new app to help you find someone who shares your taste in gin! (Try the beta version on your mobile now!)
Well, I did say that I might have something else up my immaculately cuffed sleeve this year, and here it is! I’ve used my powers as an omniscient supernatural Christmas…
Well, I did say that I might have something else up my immaculately cuffed sleeve this year, and here it is! I’ve used my powers as an omniscient supernatural Christmas being to ‘get in’ to the Master of Malt checkout. From here I’ll be giving away thousands of festive gifts to lucky customers (at least £20,000 worth, in fact!)…
Guess who is back… Back once again… #WhiskySanta is back! Tell all your friends and loved ones. Ho ho ho! A bit of the M&M-style wrap for you there. I like to stay current.
That’s right, your favourite festive, omniscient, supernatural, heavily-bearded being is back from his holibobs. I may have only had ten months off after last year’s festivities (during which I even received a shiny ISC award) but a tinsel-covered alarm clock has gone off somewhere and I’m feeling extremely generous once again! Time to make some lists and check them twice – lists of people using #WhiskySanta, that is – before granting one wish per day for you lucky people for a second year running!
Earlier this year we launched our #BagThisBottle Twitter competition, with 10 lucky winners bagging themselves a free bottle of tip-top-tipples. Well guess what? We’re bringing #BagThisBottle back! In just a…
Earlier this year we launched our #BagThisBottle Twitter competition, with 10 lucky winners bagging themselves a free bottle of tip-top-tipples. Well guess what? We’re bringing #BagThisBottle back! In just a few quick clicks you could get your hands on a free bottle of some of the tastiest spirits around.
Each day of the #BagThisBottle competition, we’re going to give away a different bottle to a different lucky winner on Twitter. To be in with a chance to be one of those aforementioned lucky winners, here’s what you’ll have to do…