Master of Malt Whisky Blog

Tag: Johnnie Walker

Johnnie Walker is one of the most popular whisky brands in the world, with the classic Johnnie Walker Black Label, Blue LabelGreen Label and Red Label being particular fan favourites. Check out the latest Johnnie Walker news right here.

Q&A: Jim Beveridge, Johnnie Walker master blender!

He looks after more casks than there are people in Scotland, leads a blending team of 12, and creates the world’s best-selling blended Scotch whisky… Meet Johnnie Walker’s Jim Beveridge!

Newsflash: Johnnie Walker, already the most popular Scotch whisky name in the world, has returned to triumphant growth. According to Brand Champions figures, released by trade magazine The Spirits Business this month, the brand saw volume sales soar by 5.2% to 18.3 million 9-litre case sales in 2017. That’s a LOT of whisky. And it’s the most the brand has shifted since 2013. In other words, Johnnie Walker is ON.

The secret to its success? It’s impossible to narrow it down to just one. But the team producing the stuff, led by master blender Jim Beveridge, should get a shout out. They preside over millions upon millions of casks, maturing all across Scotland, and it is their expertise that brings expressions such as Black Label, Blue Label, the experimental Blenders’ Batch releases and even the luxurious Odyssey to life.

We catch up with Beveridge to find out how he keeps his eye on so many expressions at once, get the lowdown on recipe development, and make him pick out just one Johnnie Walker dram…
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Categories : Scotch Whisky
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The winner of the Formula One Grandstand tickets is…

Johnnie Walker F1

Last month we teamed up with Johnnie Walker to give a lucky winner a pair of Formula One Grandstand tickets for the British Grand Prix – and we have our winner!

The excitement. The tension. The thrill of racing. The spectacular rewards of beating others to the finish line. We’re not talking about how we feel when someone brings cake into MoM Towers, we’re clearly talking about the kind of stuff you can expect watching Formula One. You might remember that we teamed up with Johnnie Walker to give away a pair of Formula One Grandstand tickets for the British Grand Prix, meaning a lucky winner (and an even luckier plus-one) would get to experience all this first-hand. Well, we have our winner!

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Categories : Competitions, Scotch Whisky, Whisky
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The Master of Malt World Cup of Scotch

Shin-pads, sticker books and half-time oranges at the ready, folks. It’s time for the The Master of Malt World Cup of Scotch!

You might have noticed that there’s some sort of sporting jamboree going on in Russia at the moment. Sadly Scotland didn’t qualify but the spirit of Scotland – literally – is in the hearts of almost all football playing countries. What’s interesting is how different brands, some of which aren’t even available in Scotland, dominate different markets. So in honour of the country that might not be the best at football but is pretty damn good at whisky, here is the Master of Malt World Cup of Scotch, each country represented by its favourite Scotch.

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Categories : Scotch Whisky, Whisky
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The Nightcap: 15 June

Potential gin droughts and whiskey made with beavers. It’s all kicking off, isn’t it? The Nightcap is here to fill you in on this week’s booze news.

Look at a calendar. Or your phone. Or the bottom right/top right corner of your computer screen (dependent on what operating system you’re using). Notice that today is Friday. Revel in the joy of Friday, for it ushers in a new edition of The Nightcap, with all its booze news goodness. Revel in it. Go on. We’ll wait.

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Categories : American Whiskey, Gin, Japanese Whisky, News, Rum, Scotch Whisky, Vodka, Whisky, World Whisky
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Win F1 tickets with Johnnie Walker!

Johnnie Walker F1

  • WIN a pair of Formula One Grandstand tickets for the British Grand Prix!
  • Snap up exceptional Johnnie Walker blended Scotch whiskies at an incredible price!
  • Give your dad the perfect present this Father’s Day!
  • We’ve teamed up with blended Scotch whisky legend Johnnie Walker to celebrate Father’s Day (it’s Sunday, 17 June in UK – don’t panic, there’s still plenty of time to get yourself sorted) by giving one lucky winner (and an even luckier plus-one) that chance to be in sparkling attendance at the British Grand Prix with a pair of Formula One Grandstand tickets!
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    Categories : Competitions, Scotch Whisky
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    The Nightcap: 11 May

    Folks, it’s Friday! And it’s been another busy one in the world of drinks. Thank goodness then for The Nightcap, a handy round-up of boozy goings on in one easily sippable digestif!

    This week we have news of a rather exciting Game of Thrones/whisky tie-up, awards galore from Spirit of Speyside, a bold new bottle design and a Tabasco sauce update. Oh yes!

    But first, we must recap the week that was, and for us on the UK it was a short one after the Early May Bank Holiday! So after a Monday snooze, on Tuesday we caught up with Cara Laing, director of whisky at independent bottler Douglas Laing, as the family-owned company marks its 70th anniversary. Then it was all about The Glenlivet on Wednesday, as the Speyside distillery revealed the results of a dabbling in Cognac cask finishing. We also checked in with the team at Scarfes Bar, London – the new recent history-inspired menu is sure to be a hit.
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    Categories : American Whiskey, Beer, Cocktails, Irish Whiskey, News, Scotch Whisky, Whisky, Wine
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    Diageo to invest a whopping £150 million in whisky tourism!

    Diageo has announced plans to create a state-of-the-art Johnnie Walker visitor experience in Scotland’s capital, as well as upgrading its existing 12 distillery visitor centres – a project that encompasses an investment of £150 million in Scotland’s whisky tourism sector.

    Distillery visitor centres and whisky experiences have become essential pilgrimages for many whisky enthusiasts around the world, and Diageo has announced plans for a £150,000,000 investment over three years in Scotland’s whisky tourism sector. You’d best get preparing your suitcases, travel kits and holiday shorts.

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    Categories : News, Scotch Whisky, Whisky
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    International Women’s Day with… Emma Walker of Johnnie Walker

    International Women’s Day

    Did you know almost half of Johnnie Walker’s 12-strong blending team are women? This International Women’s Day, blender Emma Walker explains her role in the world of whisky production, shares tips for breaking into the industry, and reveals what it’s like to work for a business that makes equality a priority…

    If there’s one spirits firm leading the charge on female representation in the workplace, it’s Johnnie Walker owner, Diageo. The business has one of the highest ranked boardrooms in terms of gender parity among FTSE 100 companies; by April, 50% of its board will be women.

    Presently, 40% of its global executive team are female, including the president of Diageo North America, the global chief marketing officer and chief financial officer. The firm recently backed advertising movement Free the Bid, and now its agencies and producers are required to put forward at least one female director for every project.

    This progressive ethos extends to Johnnie Walker, which (as you’ll be more than aware) recently introduced a female version of its iconic Striding Man, called Jane Walker, who features on a special edition bottling of Black Label for Women’s History Month. The bottle shape is unchanged. Inside? The same liquid. Jane has adopted the same pose; wears the same walking stick and hat as the original icon. She is, quite literally, a female version of the Striding Man. For these reasons, Jane is a symbol of empowerment and equality.

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    Categories : Scotch Whisky
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    Make room, Johnnie! Jane Walker has arrived

    Jane Walker

    The rumours are true! Diageo has introduced a female counterpart to Johnnie Walker’s iconic Striding Man with a special edition Jane Walker bottling…

    Whispers of a Jane Walker whisky have been circulating since the US presidential election in 2016, but until now they’ve remained just that. Well, speculate no longer: Jane Walker has landed, perched atop a limited edition run of the Johnnie Walker brand’s 12 year old Black Label blended whisky.

    The Striding Man may have represented the brand for more than a century, but that’s not to discount the significant role women have played in the brand’s long and storied history. John Walker & Sons bought the Cardhu distillery from owner Elizabeth Cumming back in 1893, and this key single malt makes up the heart of Black Label. Elizabeth Walker, wife of founder John Walker, was “fundamental” to the creation of the first blended whisky, and helped to manage the first Walker grocery shop.

    Diageo is well-known for championing female representation in the workplace, and Johnnie Walker is no exception. Today almost half of the brand’s 12 blenders are women, with female leaders in the marketing and executive teams, too.

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    Categories : Scotch Whisky
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    Jane Walker: Is Johnnie Walker about to introduce a female counterpart?

    Jane Walker

    As the conversation around tackling gender inequality and championing female empowerment develops, could Diageo be planning to launch a female equivalent of the Johnnie Walker Scotch whisky brand in the form of Jane Walker?

    Apparently so, if a report from highly reputable (ahem) celebrity gossip site TMZ is correct. Diageo “filed paperwork in early January to trademark the name Jane Walker for all alcoholic beverages except beer”, the article states, citing “new docs” as a source.

    Entertainment news source aside, it seems that it’s not the first time the company has toyed with the concept. Around the time of the 2016 presidential election, advertising trade publication Adweek wrote that plans for a Jane Walker ad campaign were underway – but the campaign was scrapped after the result was announced.

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    Categories : Scotch Whisky
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