Last week, East London Liquor Company steamrollered its original crowdfunding target of £750,000 in a mere 24 hours. Here, founder Alex Wolpert reflects on four transformative years, details the distillery’s next steps, and anticipates the future of English whisky with his hyper-local London Rye.
“It’s been quite a week,” a humble Wolpert tells me over the phone, and I don’t doubt him for a second. The gin, vodka and whisky distillery – east London’s first for more than a century – exceeded the £1 million marker of its Crowdcube campaign within four days, with investments ranging from £10 to £175,000. At the time of writing, ELLC is making clear headway on its amended target of £1.5m.
