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Master of Malt Blog

Tag: Christmas

Pre-order your delightful booze-filled Advent Calendars now!

Whether you’re the super-organised type who has everything ticked off their Christmas list by Halloween or the kind of person who just can’t wait to get their hands on a…

Whether you’re the super-organised type who has everything ticked off their Christmas list by Halloween or the kind of person who just can’t wait to get their hands on a selection of delicious drams, you’ll be thrilled to hear that Drinks by the Dram’s Advent Calendars are available to pre-order now!

I think we can all agree that we’d like 2020 to end better than it started. Thankfully, we can be the bearer of good news. Drinks by the Dram’s incredible boozy Advent Calendars are almost here! We’re delighted to reveal the new collection for this year which is so good you’ll be putting up decorations and singing for #WhiskySanta in September. 

If you’re new to this, here’s the deets. You can now put your order in for Advent Calendars from MoM Towers that are filled to the brim with 24 different 30ml drams of brilliant booze, one for each day in the Christmas run-in. You can choose from whisky produced all over the world as well as gin and rum editions. Plus the exciting Explorer calendars have returned and once again we’ve collaborated with That Boutique-y Gin Company and That Boutique-y Whisky Company. Whatever your tipple of choice, we can provide in style (look how pretty they are. They’re very pretty.). It’s the perfect gift for the drinks geek in your life, although don’t forget how important it is to treat yourself every now and again… 

Pre-order your delightful booze-filled Advent Calendars now

Look, Drinks by the Dram’s Advent Calendars have returned!

Don’t take our word for it, though, see for yourself! Check out the full team line-up of the 2020 Advent selection and pre-order* yours now!

Main Collection

Pre-order your delightful booze-filled Advent Calendars now

The Whisky Advent Calendar – £149.95 

Pre-order your delightful booze-filled Advent Calendars now

The Premium Gin Advent Calendar – £84.95 

Pre-order your delightful booze-filled Advent Calendars now

The Bourbon & US Whiskey Advent Calendar – £134.95 (Currently down from £149.95!)

Pre-order your delightful booze-filled Advent Calendars now

The Rum Advent Calendar – £149.95 

Pre-order your delightful booze-filled Advent Calendars now

The Scotch Whisky Advent Calendar – £149.95

Pre-order your delightful booze-filled Advent Calendars now

The World Whisky Advent Calendar – £149.95 

Pre-order your delightful booze-filled Advent Calendars now

The Single Cask Whisky Advent Calendar – £199.95 

Pre-order your delightful booze-filled Advent Calendars now

The Japanese Whisky Advent Calendar – £199.95

Pre-order your delightful booze-filled Advent Calendars now

The Premium Whisky Advent Calendar – £249.95

Pre-order your delightful booze-filled Advent Calendars now

Old & Rare Whisky Advent Calendar – £999.95

Explorer Editions

Pre-order your delightful booze-filled Advent Calendars now

Whisky Explorer Advent Calendar – £99.95

Pre-order your delightful booze-filled Advent Calendars now

Vodka Explorer Advent Calendar – £99.95

That Boutique-y Gin and Whisky Advent Calendars

Pre-order your delightful booze-filled Advent Calendars now

That Boutique-y Gin Company Advent Calendar – £49.95

Pre-order your delightful booze-filled Advent Calendars now

That Boutique-y Whisky Company Advent Calendar – £99.95

* Estimated despatch is 8 October.

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Cracking Christmas table tipples

It’s mid-December and Christmas Day is next week. Time to panic? Nonsense! There’s still time to pick up some fabulous festive fancies, as this round-up demonstrates… Christmas is less than…

It’s mid-December and Christmas Day is next week. Time to panic? Nonsense! There’s still time to pick up some fabulous festive fancies, as this round-up demonstrates…

Christmas is less than a magical week away. Ordinarily, this would be the kind of sentence that would cause your brain to start crying and your stomach to leg it. It always comes around too quickly and there’s so much to do. But there’s no need for all that this year. We’ve got your back, as usual.

In this fabulously festive list we’ve rounded up the booziest and best Christmas gifts, from crackers to baubles and more, so you can relax and focus on polishing-off every cheese board in sight and making your blood gravy concentration borderline dangerous instead.

Merry Christmas!

 

Drinks by the Dram Spirit & Liqueur Crackers (Set of 6)

A good ol’ game of tug of war that results in immediate prizes sounds like the perfect dinner-table activity. But we’ve all experienced the disappointment of the truly rubbish gifts you’ll find in your average Christmas Cracker. Drinks by the Dram have gotten around this problem by filling up its Christmas Crackers with wax-sealed 30ml sample drams of spirits or liqueurs, perfect for post-Christmas-dinner drinks! The traditionalists around the table will be pleased to know these crackers also come with the customary paper crown and naff joke, so you won’t miss out on the quintessential cracker experience.

Pickering’s Gin Christmas Baubles

Adding a touch of boozy brilliance to your Christmas tree is this set of six colourful baubles, each filled with 50ml of the classic Pickering’s Gin. It makes a pleasant change from all that glitter and the occasional wooden festive figure. Just don’t let your cats near them. Cats famously love gin.

Retro Fizz 1910 20cl Glass

Christmas is the perfect time of year to enjoy a good tipple, and a good drink deserves an equally impressive glass. This retro piece of stemware is ideal, not only because at that price point it represents something of a steal, but because it’s equally suitable for a welcome drop of festive fizz or a delightfully Christmassy cocktail.

Drinks by the Dram Whisky Baubles

If gin isn’t your thing and you’d prefer to upgrade your bauble game with something a little darker, then the Drinks by the Dram Whisky Baubles set is just what you’re looking for. The six festive plastic baubles each house a wax-sealed dram of top-notch whisky from Scotland and Ireland.

Warner’s Christmas Cake Gin

Inspired by the founder’s mother’s very own homemade Christmas cake, this limited edition festive gin from Warner’s was made by distilling winter spices with dark chocolate, before being cask-aged and finally blended with cherry juice. There’s all kinds of fun and festive cocktails you could make with this one!

The Lakes Vodka Bauble 20cl

Proving that the boozy bauble market has room for all is this delightful creation from the wonderful Lakes Distillery. The impressive young distillery has filled each of its baubles with 20cl of The Lakes Vodka, which was awarded the title of World’s Best Vodka at the World Vodka Awards 2019. Which is pretty promising.

Drinks by the Dram Whisky Crackers (Set of 6)

We started this round-up with Christmas Crackers that kick off your post-Christmas dinner drinks in style and we end it with more of the same thing. Alongside your party hat and a traditionally terrible joke, you’ll find a different 30ml dram of Scotch or American whisky in these wonderful Whisky Crackers. It’s the perfect way to spoil the whisky fanatic in your life!

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Christmas drinks trends with Edrington-Beam Suntory’s David Miles

The senior whisky specialist at Edrington-Beam Suntory joins us today to chat all things festive and fun in the world of drinks. What can we expect this Christmas in the…

The senior whisky specialist at Edrington-Beam Suntory joins us today to chat all things festive and fun in the world of drinks.

What can we expect this Christmas in the drinks industry? All kinds of merriment and mayhem are par for the course, but helping us to dig deeper and peek behind the curtain is David Miles. The former bar manager of 57 Jermyn Street, who also has experience setting up cocktail bars in Amsterdam, Mumbai, and Tel Aviv, is the senior whisky specialist at Edrington-Beam Suntory. As well as working with brands like The Macallan, Bowmore, Highland Park, Laphroaig, Maker’s Mark, Jim Beam and Suntory, Miles’s role involves training, as well as predicting and interpreting trends in the drinks market.

Miles was generous enough to share some of that wisdom with us, even going as far to include a couple of serving suggestions to try out at home for those who want to keep things simple at this hectic time of year.

Christmas drinks trends

Say hello to David Miles!

The trend: an increase in demand for premium products

David says: “More and more the drinks industry is encouraging people to drink better rather than drink more. That’s a trend that will carry over into Christmas. It’s more profitable for brands if people drink more premium products so they are creating more premium products in the last few years and consumers are responding to this. It’s reflected in trends like the craft beer and gin booms, it’s reflected in the kind of glassware people use, it’s something you can see even in the rise of premium mixers. If you spoke to someone five years ago and said there would be six or seven tonics in a pub you’d get laughed out of town, but this is how the whole drinking experience has moved. Premiumisation is up across the board, it’s all about the drinking experience being as good as possible. At Christmas, this trend is amplified”.

The trend: a revamping of traditional Christmas drinks

David says: “Bartenders are using traditional drinks as a starting point now. We’re seeing more drinks emerge like the Spiced Negroni, where people are taking the spices they would have traditionally used for mulled wine, like cloves and star anise, and instead are infusing it with gin. That traditional Christmas flavour is being as a launchpad to create more interesting, experimental serves. Warm serves are also being modernised, so instead of mulled wine, people are beginning to favour things like Hot Toddys, which bartenders are reworking and reimagining. Maybe they’ll make one with rum or Cognac, but ultimately what they’re doing is opening up the possibilities for interesting flavours and unusual flavours to stand out from the crown a little bit”.

Christmas drinks trends

People are experimenting with traditional festive favourites like mulled wine

The trend: rum enjoying more of the spotlight

David says: “Building on the back of an explosion with gin, you can see a huge growth in the consumption of premium rum and the number of rums a bar offers. How rum is being drunk has shifted with serves like Rum Old Fashioneds, which showcase rum in a different light and demonstrate its increasing premium perception. It’s one of those options that consumers wouldn’t have gone for a few years ago but is now becoming more commonplace. There’s some great rum out there produced with true love and care and it’s good to see it be respected and treated like the great spirit that it is alongside the more traditional Christmas spirits”.  

The trend: whisky becoming more playful

David says: “The culture that you can only enjoy single malt with a little drop of water or neat is one that’s being challenged all the time. At this time of year, you’ll see it increasingly reflected in cocktail lists, where single malts are being used so much more and with real creativity and imagination. It makes whisky cocktails so attractive, which has the effect of enticing people who would usually shy away from whisky”.

Christmas drinks trends

Having fun with your go-to dram is an easy way to improve your Christmas spirit

The trend: the rise of low-to-no ABV

David says: “Low-to-no ABV drinks are going to be part of the story this Christmas. There are already success stories you can point to, look at the work Seedlip has done and its ‘NOgroni’. We think of this time of year as being one of indulgence, but if you’ve got a glut of Christmas parties and yet another night where you’re not quite as enthused as other people, then that sort of offering where you can temper how much you drink over the festive period will be in demand”.

The trend: increased investment in aesthetic

David says: “This is more of an off-trade trend, but having a standout appeal on a supermarket shelf or online really matters at this time of year. Brands will spend a lot of time and money trying to get it right. If you look at The Macallan, for example, the packaging is already so beautiful you almost wouldn’t want to wrap it. Across the board, this is really important, as statistics suggest that around a quarter of the drinks industry’s profits come at this time of year”. 

The trend: pubs and bars becoming more spirit-forward

David says: “Pubs and bars will be increasingly encouraging people to go for more spirit and mixers. Back bar displays are becoming more spirit-focused to encourage consumers to step that way. Spirits are vastly more profitable to any bar than a pint of lager or a glass of Pinot Grigio. You’ll see more and more at this time of year that there will be cocktail menus and drinks lists on the bar and on tables available to people that will have a written offering of all the different gins and tonics they serve, for example. You wouldn’t have seen as much of that a few years ago”.

Christmas drinks trends

Pubs and bars will get into the Christmas spirit in more ways than one!

Before we let Miles get back to being all senior and specialist in all things whisky, we asked him to suggest some cocktails that can be made simply at home this Christmas:

The White Lady/G&Tea

David says: “Classic gin cocktails will do well this Christmas. One to try would be The White Lady. It’s a three-ingredient cocktail (gin, triple sec and lemon juice) that you put the same amount of each in (25ml each, although you can double the gin measurement if you’re feeling frisky), so it’s super easy to make at home and it always got a great reception from the people I’ve served it to! Innovating around a Gin & Tonic is great as well. Swapping out half your measurement of tonic and replacing it with cold green or jasmine tea is a very interesting twist which is not hard to pull off. The same goes for substituting half of the tonic with soda. This dilutes the tonic side of the drink so you can notice more of the flavours from the botanicals”.

Christmas drinks trends

Simple but delicious serves like The Old Fashioned are an easy way to improve your Christmas drinks game

The Old Fashioned

David says: “It’s such a bartender’s drink, but it’s one you can make really easily at home. You don’t need sugar syrup, everyone has got sugar at home. Anybody who makes Champagne cocktails will have Angostura bitters, if not they’re available from every supermarket. We don’t need to go down the road of spending 10 minutes crafting the perfect serve, because, for the most part, it’s unnecessary. Stir down in a rocks glass, at home, with some premium whisky. It will improve the pleasure of your Christmas!”

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#WhiskySanta’s The Macallan M Super Wish!

#WhiskySanta is back with a Super Wish so special that it will, quite literally, knock your socks off. This week he’s giving away a Lalique decanter of The Macallan M…

#WhiskySanta is back with a Super Wish so special that it will, quite literally, knock your socks off. This week he’s giving away a Lalique decanter of The Macallan M worth £3,300!

Mariah Carey once sang “All I want for Christmas is you”. In my view, it’s the last great Christmas song and one I never get tired of shaking my booty to at the #WhiskySanta Christmas party, but can you imagine if people acted on this song’s sentiments? Just picture the scene. It’s Christmas Day but I haven’t ventured down the chimney laden with boozy goodness because someone said that all they wanted for Christmas was to see a special friend. There would be tears before bedtime.

So to prevent grown-ups crying, I have been busier than ever giving away fine whiskies and other boozes from around the world in thousands of Master of Malt orders and also across social. By harnessing the awesome power of Twitter, Facebook and Instagram (oh, and Google+. Go on then), I have been making your wishes come true. Including, for some very lucky people, Super Wishes!

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The most marvellous Christmas gifts

Make this the most holly, jolly Christmas ever with this sensationally seasonal selection of spirits! Christmas is perhaps the best time of year to enjoy a well-earned tipple. It’s the…

Make this the most holly, jolly Christmas ever with this sensationally seasonal selection of spirits!

Christmas is perhaps the best time of year to enjoy a well-earned tipple. It’s the perfect way to wash down all the fabulous festive food you’ll stuff yourself silly with and helps you to relax, wind down and take your mind off the ongoing game of charades/horde of children running amok/rubbish Christmas TV schedule. It makes an ideal gift too. Maybe you know a special someone who deserves to be spoiled this year with a great bottle of booze?

Whatever you’re looking for, you’ll find all manner of boozy delights to suit all tastes here, each appropriately seasonal and utterly delicious!

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#WhiskySanta’s Talisker Bodega Series 40 Year Old Super Wish!

#WhiskySanta has returned with the first spectacular Super Wish of December – and it’s another absolute Christmas corker. This week a lucky someone will receive a bottle of Talisker Bodega…

#WhiskySanta has returned with the first spectacular Super Wish of December – and it’s another absolute Christmas corker. This week a lucky someone will receive a bottle of Talisker Bodega Series 40 Year Old, worth £2,750!

Happy December, my festive friends! The most merry of months has returned, which I’m sure all who remembered to open their Advent calendars will know (particularly if they’re filled with the good stuff). As you can probably imagine, this is the month when I really get in the groove, which is just one of the many things Michael Bublé and I have in common.

But I’ve already got one up on my baritone buddy, as I’ve spent the previous few weeks making this the jolliest season it can be by granting wishes every single day across Twitter, Instagram and Facebook. I’ve also been building up to the big month by doing what I do best: frequenting MoM Towers to give away all kinds of wonderful things with orders – be it drams, bottles or gift vouchers, as well as picking up the tab for whole orders! Oh, and I’ve been granting those little things called Super Wishes!

From the Drinks by the Dram Old & Rare Advent Calendar, to the stunning Probably Speyside’s Finest Distillery 50yo 1967, the cracking Craigellachie 31 Year Old and the magical Method and Madness Single Pot Still 28 Year Old, many deserving wishers have been spoiled Super Wish-style! Seeing as the elves and I pride ourselves on making we maintain these Skye-high standards, this week’s Super Wish is… Talisker Bodega Series 40 Year Old!

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Fabulous Festive Necessities

The season to be jolly is rapidly approaching, and we’ve got baubles and crackers aplenty so you can spread the spirit of Christmas MoM-style! Christmas is almost upon us. The…

The season to be jolly is rapidly approaching, and we’ve got baubles and crackers aplenty so you can spread the spirit of Christmas MoM-style!

Christmas is almost upon us. The most wonderful time of the year is nearly here. Soon it’ll be time to awkwardly hoist your Christmas tree down from the attic. And you’ll need to decorate it. You’ll also need to decide what should actually go under it. Don’t forget about after-Christmas dinner drinks! Christmas may be all kinds of magical and brilliant, but my word, there is so much to do.

Fortunately, we’re already very much in the Christmas spirit here at MoM Towers. We’re dedicated to helping you see in the season with plenty of festive cheer. While our omniscient, red-coated, heavily-bearded, festive and acclaimed friend #WhiskySanta has been giving away £250,000-worth of the finest spirits to all you lovely drinks fans, we’ve been busy compiling a list of fabulous festive necessities, just for you! That’s right, we’ve got an array of boozy baubles and crackers right here, ready and primed to assist with that all-important decoration process. Enjoy!

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Diageo shows us how to #DrinkPositive this Christmas

From 1 December onwards, it’s a given that our plates are always full, and our glasses are rarely empty. Apparently it’s not actually obligatory to enter the New Year feeling…

From 1 December onwards, it’s a given that our plates are always full, and our glasses are rarely empty. Apparently it’s not actually obligatory to enter the New Year feeling puffy and tired, so Diageo has consulted some of Instagram’s finest for their tips on finessing the festive fun using #DrinkPositive.

‘Tis the season… of excess. The ‘eat, drink and be merry’ ethos is synonymous with silly season, and we tend to collectively embrace it – packing our diaries with spirited plans, foregoing exercise in every possible form and chomping chocolate coins with reckless abandon.

A huge part of this is hosting events: inviting old friends over for drinks and nibbles, packing the cupboards with snacks in anticipation of guests ‘popping by’, and preparing the menu for an inevitable and all-compassing family meal. If you search ‘Christmas’ on Pinterest, there are thousands upon thousands of cocktail recipes, food pairings and dinner party drinks serves to pick from; many are boozy, all are indulgent.

Believe it or not, there are ways to have all of the Yuletide fun without a) going overboard, or b) feeling deprived. Having cottoned on to our penchant for drinking, hosting and Instagram filters, the folk at Diageo recruited some social media starlets to show us how to have a magical time without the regret come 1 January using the hashtag #DrinkPositive.

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The where-did-those-two-weeks-go Christmas gift guide!

It’s mid-December, so we’re pretty much halfway to Christmas Day – isn’t that a reality check and a half? If you, like us, have failed to buy any presents for…

It’s mid-December, so we’re pretty much halfway to Christmas Day – isn’t that a reality check and a half? If you, like us, have failed to buy any presents for your nearest and dearest thus far, there’s no need to panic. We’ve thrown together this essential Christmas gift guide to make the whole experience hassle-free…

Picture the scene: It’s Christmas morning. You’re about to exchange gifts with your beloved spouse/stepfather/possum. They hand you a delicately wrapped parcel. It’s the exact weight and shape of [insert desired Christmas present here].

You eye your gift. Why did you play it safe with velvet pyjamas? You’re not buying for Michael Douglas. You regret everything. Your spouse/stepfather/possum opens the parcel. “Thanks,” they whisper politely. A single tear runs down their face. You’ve ruined Christmas.

A tragic thought, but it doesn’t have to be this way. Not now that we’ve created this smashing gift guide, anyway. From personalised whisky to barrel-aged cocktail kits, we’ve covered all angles, no matter who you’re buying for*.

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Count down to Christmas with these Cognac cocktails!

Shake up these contemporary Cognac cocktails to discover why the fruity French spirit is for more than simply splashing on Christmas pudding… By now, you’ll know that Cognac sales are…

Shake up these contemporary Cognac cocktails to discover why the fruity French spirit is for more than simply splashing on Christmas pudding…

By now, you’ll know that Cognac sales are going through the proverbial roof. Anyone who’s anyone is sipping on the stuff with fervour, and we’re not just talking Russian oligarchs and American rappers. The tastemakers of the drinks industry are backing this historic spirit with exuberance, curating unparalleled bottle libraries and championing the spirit in cocktail menus across the globe.

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