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Master of Malt Blog

Tag: Master of Malt

Meet MoMer’s Web Page Gin – our very own bottling!

Gather round spirit-loving folk, for we have most exciting news. A genuine Master of Malt gin is now a real thing in this realm of existence. What’s it all about?…

Gather round spirit-loving folk, for we have most exciting news. A genuine Master of Malt gin is now a real thing in this realm of existence. What’s it all about? We’re glad you asked…

You probably know us best as an (award-winning) specialist drinks retailer. But, as fans of our single cask series will attest to, we also love bottling anything that makes us go “Wow!”

Which is why it gives us great pleasure to unveil our latest creation: MoMer’s Web Page Gin.

The delicious tipple is a celebration of all things MoM. Developed in collaboration with those fab folk at That Boutique-y Gin Company, MoMer’s Web Page Gin is a classic dry gin with a rich, warming and distinctive profile.

MoMer's Web Page Gin

Introducing: MoMer’s Web Page Gin!

Its signature style is the result of the herbaceous awesomeness of its botanicals (basil, rosemary and thyme to be precise), which were distilled separately under vacuum before being expertly blended with a more traditional pot-distilled base. It doesn’t just sound delicious. We can confirm that it very much tastes delicious (see the tasting note below for more detail).

But now for the question that is surely on all of your lips: why MoMer’s Web Page Gin? Well, the name was inspired by an episode of everyone’s favourite cartoon family. The label is a reflection of this, and of today’s online culture of memes, gifs and stickers. As you can see below, the light-hearted front illustration is a smorgasbord of MoM’s pioneering history, as well as memes, in-jokes and plenty of familiar faces!

MoMer's Web Page Gin

The MoMer’s Web Page Gin label in all its glory

Here are our top five MoM-tastic references that feature on the label:

1. The Charity Run of the Bumblebee, not the hero we deserved, but the hero we needed.
2. The MoM Mobile expertly parked on top of a bent bollard, which is definitely what was meant to happen.
3. The famous Instagram dog that our editor Kristiane Sherry met and fell head-over-heels in love with.
4. The top of MoM digital executive Phillippa Round’s head. If you’ve seen any of our recent VR video content, you’ll know that her head, as well as her hands holding a GoPro handle, are something of a regular feature.
5. The shed where the masterofmalt.com adventure all began. Time really does fly when you’re not in a shed full of broken (but not discarded) printers.

But it’s not all memes and mayhem. If you know us well, you’ll be aware that we love a bit of technological innovation. This super-duper futuristic label actually harnesses the power of augmented reality! MoMer’s Web Page Gin celebrates the inventive side of the business, blending memory and magic like David Blaine doesn’t to bring the label to life!

MoMer's Web Page Gin

Embrace the future, people!

The best part is, it’s really simple to do. Even if you are something of a technophobe. So here’s a little walkthrough to help you out:

1. Buy a bottle of MoMer’s Web Page Gin. You can’t really miss this step out, people.
2. Download the Zappar app on your fancy-pants smartphone or mobile device.
3. Open the app and aim your phone at the Zapcode on the neck tag of the bottle.
4. Once it’s scanned, aim your phone at the label (make sure to get close and get that whole label in).
5. Marvel at the result. You have conquered augmented reality (sort of).

The AR platform also features a host of exclusive content, including recommended serve demonstrations and an interview with Stuart Medcalf, liquid production manager at That Boutique-y Gin Company, on how MoMer’s Web Page Gin was made.

Naturally, the animated elements of the label can also be found and used as stickers in Instagram Stories or on Snapchat. Just search for MoMer’s Gin and you’re good to go!

So, that’s our new gin. We’ve listed our tasting notes below with a couple of special cocktails. The first batch is available exclusively from Master of Malt now. There are only 660 bottles priced at £29.95, so move fast if you want some of that batch one brilliance.

MoMer's Web Page Gin

MoMer’s Web Page Gin

Tasting note by The Chaps at Master of Malt

Nose: Through aromatic cinnamon and earthy herbs – basil and thyme – there’s warm citrus from orange peel and cardamom as well as refined, pine-y juniper and additional floral touches.

Palate: The palate has a wonderfully rich mouthfeel. More baking spice emerges among a waft of orange blossom, lemon peel and a warm honey-esque sweetness. Bittersweet earth and garden herb notes are prominent throughout.

Finish: It’s a peppery, piney and long finish, with a sprig of rosemary thrown in for good measure.

Overall: Pretty darn excellent – if we do say so ourselves…

MoMer’s Web Page Gin suggested serves:

You’ll be pleased to know that MoMer’s Web Page Gin makes a great G&T. But everybody loves a good cocktail these days, so we enlisted the help of That Boutique-y Gin Company brand ambassador Stephanie DiCamillo to develop two signature serves. What she came up with are simple enough to be recreated by gin lovers at home and really make the most of the basil, thyme and rosemary trio.

MoMer's Web Page Gin

MoMer’s Gin & Coconut Water

MoMer’s Gin & Coconut Water:

50ml MoMer’s Web Page Gin
100ml Coconut water

Add both to an ice-filled Highball or Collins glass. Garnish with a small sprig of basil and a lime wedge

MoMer's Web Page Gin

All the Muck That’s Fit to Shake

All the Muck That’s Fit to Shake:

50ml MoMer’s Web Page Gin
50ml lightly sweetened chai tea (200ml brewed tea with 1tbsp sugar)
2 big tablespoons of frozen blueberries
3 basil leaves
1 thin lime slice

In a shaker, muddle the basil, lime and blueberries. Add the gin and tea, and shake hard with ice. Strain into an ice-filled tumbler and garnish with a basil leaf.

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Master of Malt wins at the 2019 Drinks Retailing Awards

Exciting news just in as Master of Malt adds another gong to its already groaning trophy cabinet (we do actually have a trophy cabinet). Forget the Oscars, Baftas or Cigar…

Exciting news just in as Master of Malt adds another gong to its already groaning trophy cabinet (we do actually have a trophy cabinet).

Forget the Oscars, Baftas or Cigar Smoker of the Year, they cannot compare with the sheer glamour of the Drinks Retailing Awards which took place last night at The Dorchester in London. The great and good of the business were out in their best bib and tucker to celebrate excellence in flogging booze.

According to Martin Green at Drinks Retailing News, the judges looked at “retailers’ strengths and weaknesses in the digital sphere” as well as using data from Nielsen and polling 2,000 consumers through YouGov. Green went on to say: “To be nominated for a Drinks Retailing Award is a tremendous achievement, and to win one is a stamp of the ultimate quality.”

It was a hard-fought contest, but we are delighted to tell you that Master of Malt won Online Retailer of the Year beating off some tough competition. This is the first time we have won this category since 2013 five years of hurt, never stopped us dreaming. Presenting the prize was Joe Fattorini off ITV’s ‘The Wine Show’ and representing MoM were Nick Murden and Jake Mountain.

They partied responsibly long into the night.

 

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Master of Malt harnesses cutting-edge tech for world-first whisky distillery

Master of Malt may be best known as a multi-award-winning spirits retailer, but all that may be about to change as we reveal our plans to use cutting-edge additive processes…

Master of Malt may be best known as a multi-award-winning spirits retailer, but all that may be about to change as we reveal our plans to use cutting-edge additive processes to build a state-of-the-art whisky distillery and produce truly innovative new whiskies.

*UPDATE: It’s time for you all to know the truth about our big announcement.*

Happy Easter everyone! Or International Egg Day, if you’d prefer!

Now the egg, as the Beastie Boys have taught us, is a symbol of life. This Easter we couldn’t be more delighted to finally breathe life into a project that’s been a dream of ours for many years: our very own whisky distillery. And that’s not all. Allow us to introduce this incredibly exciting new venture through the medium of fancy video…

This incredible project is well under way

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Master of Malt-exclusive Redbreast 16 Year Old 2001 Single Cask!

Bear with us while we compose ourselves – the latest Master of Malt exclusive bottling is here and it’s so good it’s got us in a right fluster. Behold: Redbreast…

Bear with us while we compose ourselves – the latest Master of Malt exclusive bottling is here and it’s so good it’s got us in a right fluster. Behold: Redbreast 16 Year Old 2001 Single Cask!

Lingo that we like here are MoM Towers: whisky. Irish whiskey. Single pot still. Single cask. Cask strength. It’s like the most wonderful game of word association.

So imagine the joy – nay, near-frenzy – when the fruit of our intrepid spirits buyers’ latest adventure found its way into the office. Redbreast 16 Year Old 2001 Single Cask is a delectably divine single pot still showcase – and it is also a Master of Malt exclusive, which sent the excitement levels well and truly through the roof!

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Just hours left to snap up a bargain in our Summer Sale!

All good things must come to an end, so they say (we’re not sure who ‘they’ are either, but supposedly it’s a wise bunch of folk). Our Summer Sale is…

All good things must come to an end, so they say (we’re not sure who ‘they’ are either, but supposedly it’s a wise bunch of folk). Our Summer Sale is indeed a Good Thing, with loads of bargains to be snapped up. Here’s the sad part – it’s coming to an end!

If you’re reading this in the northern hemisphere you will appreciate we’re already stretching the term ‘summer’ as far as we can – it’s downright chilly here. Winter is certainly coming. So this is your last chance to bag yourself a bargain, with amazing deals to be had on whisky, rum, gin, Cognac, Tequila, vodka, liqueurs, wine and more!

We’ve slashed our prices by up to 50% on hundreds of products, so if you’re planning an end-of-summer soiree there’s literally no better time to stock up. But be quick! The sale ends at 23:59 BST on Friday 22 September (aka – the autumn equinox).

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Read all about it! The Master of Malt blog is to get even more dramtastic

Thirsting for extra spirits awesomeness? Hold on to your hats – the Master of Malt blog is getting set to pack a cask strength punch, writes Kristiane Sherry as she…

Thirsting for extra spirits awesomeness? Hold on to your hats – the Master of Malt blog is getting set to pack a cask strength punch, writes Kristiane Sherry as she joins the editorial team.
 
Do you remember your first dram? Mine was on board a cruise ship somewhere across the Baltic Sea. I had been sent to report on the notoriously raucous Cinderella Viking Line Whisky Fair – if you’ve not heard of it, picture hundreds of whisky enthusiasts setting sail from Stockholm on board a giant ferry for 24 hours. Now throw in some of the world’s most mouth-watering drams, near-unlimited sampling and the most rambunctious disco to ever hit the northern hemisphere. It’s chaos – and the best kind of fun. But it’s also not the most formal setting in which to sample whisky for the first. time. ever.

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Master of Malt named Global Online Retailer of the Year 2017!

We’re incredibly proud to announce that we’ve been crowned Whisky Magazines’s Icons of Whisky Global Online Retailer of the Year for the fifth time!   Last night, the results of…

We’re incredibly proud to announce that we’ve been crowned Whisky Magazines’s Icons of Whisky Global Online Retailer of the Year for the fifth time!
 
Last night, the results of Whisky Magazine’s Icons of Whisky 2017 were revealed, and the Global Online Retailer of the Year 2017 award in particular stood out to us for one reason or another. Perhaps that reason is because we only went and bloomin’ won it!
 
Yes indeed, folks – we’ve retained our title of Global Online Retailer of the Year title! In fact, we’ve now been named Global Online Retailer of the Year at Whisky Magazine’s Icons of Whisky a very impressive number of times. Not that we’re counting or anything…

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Head of Marketing Wanted + Win a £100 MoM Voucher

An incredible opportunity to join team MoM, and to shape and deliver the marketing effort for the whole of Atom Group, as the Head of Marketing.   You’ll know all…

An incredible opportunity to join team MoM, and to shape and deliver the marketing effort for the whole of Atom Group, as the Head of Marketing.
 
You’ll know all about Master of Malt, as an avid reader of this blog, but you might not know much about Atom Group. Atom Group (also known as Atom Supplies, as we clumsily transition to a new name) is the name of our parent group.

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World Whiskies Awards and World Drinks Awards Winners

Yesterday saw the World’s Best whiskies and spirits crowned at the World Drinks Awards, including the World Whiskies Awards. Before we get into the results though, some good news! Drinks…

World Drinks Awards World Whiskies Awards 2016

Yesterday saw the World’s Best whiskies and spirits crowned at the World Drinks Awards, including the World Whiskies Awards.

Before we get into the results though, some good news! Drinks by the Dram have once again teamed up with the World Drinks Awards to create an easy way to taste a whole bunch of these award winners! Head over to our World Drinks Awards 2016 page to browse their selection of 8 different World Whiskies Awards and World Drinks Awards Winners Tasting Sets.

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Master of Malt named Global Online Retailer of the Year 2016!

The results of Whisky Magazine’s Global Icons of Whisky were revealed last night, and we’re absolutely thrilled to announce that following our Rest of the World win, we’ve now been…

Icons of Whisky Online Retailer

The results of Whisky Magazine’s Global Icons of Whisky were revealed last night, and we’re absolutely thrilled to announce that following our Rest of the World win, we’ve now been named Global Online Retailer of the Year 2016!

For our purpose-built website, that we’ve coded from the ground up and worked hard to continuously improve (there’s always more to do – #goodenoughisnt), to have been recognised as the very best online retailer for whisky by the knowledgeable folk at Whisky Magazine in 2012, 2013, 2014 and now 2016 is a simply incredible achievement that really does make us burst with pride.

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