The Bourbon Series: Part Two… with Freddie Noe of Jim Beam

If there’s a gene responsible for skilful whiskey distilling, clearly Jim Beam and his descendants have it in abundance. Here, eighth generation Beam family distiller, Freddie Noe, talks whiskey forecasts, the bourbon boom, and why single barrel Booker’s will never, ever happen…

Last week we brought you the first instalment in The Bourbon Series, with whiskey chat from none other than Jim Beam Bourbon’s legendary master distiller Fred Noe. He’s not quite ready to hang up his hat just yet, but with son Freddie Noe next in line for the throne, the business will clearly be in excellent hands when he does.

Growing up in the knowledge that you’re Jim Beam’s actual great-great grandson would give anyone an inflated sense of self-importance. But not Freddie. Rumour has it the American dictionary definition of the word ‘humble’ is just a picture of his face. It might be hearsay, but after the tasting, we’d believe it.

As we collectively tasted our way through Jim Beam White Label, Jim Beam Double Oak, Jim Beam Black, Basil Hayden’s, Basil Hayden’s Dark Rye, and Knob Creek, Freddie regaled us with tales of his youth. Here’s what we discovered…
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Categories : American Whiskey
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The Bourbon Series: Part One… with Fred Noe of Jim Beam

From humble beginnings in Kentucky, Jim Beam has captured the hearts of American whiskey fans across the globe, quite rightly earning the title of ‘World’s Best-Selling Bourbon’. We travelled to Barcelona to meet master distiller Fred Noe, and hear him reflect back on German roots, cowboy stereotypes, and the ‘Kentucky chew’…

Since Jim Beam and his direct descendants have been making bourbon in Kentucky for more than 200 years, it’s safe to say the family know their way around a glass of whiskey. So when MoM was invited to a tasting led by Jim Beam’s great grandson (among other bourbon royalty – more on that next week!) there could only be one reasonable response: hell yes.

As we tackled the veritable line-up – which comprised Jim Beam White Label, Jim Beam Double Oak, Jim Beam Black, Basil Hayden’s, Basil Hayden’s Dark Rye, and Knob Creek – Fred Noe reflected on the past, present, and future of Beam’s legacy, and the wider bourbon category. Here’s what he had to share…
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Categories : American Whiskey
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Whisky Advent 2017 Day #5: Jim Beam Double Oak

Drinks by the Dram’s Whisky Advent Calendar heads across the pond for Day #5 to sample a dram from a truly classic brand, with a long and rich history of distilling…

So good they charred it twice, this next dram of deliciousness will fill you to the brim with Christmas cheer!

That’s because behind window #5*, there’s a dram of Jim Beam Double Oak!

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Categories : American Whiskey
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The Lakes Distillery – A Delightful Weekend In The Country

The Lakes Distillery

“Are you a sponge or a stone? Do you like to experience all facets of life, or do you shut yourself off from new experience?”

With whisky distilleries opening right around the world, you must quite reasonably ask yourself questions such as this. We live in an age where a wide variety of excellent whiskies are being made outside of the traditional and well-established whisky producing counties, and if you’re not open to them, you’re missing out. In England, for example, the latest English whisky distillery to come on stream is The Lakes Distillery near Cockermouth.

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Categories : Gin, News, Tasting Notes, Vodka, Whisky
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St George’s Day Whisky

 St George's Cross

This Friday will be St George’s Day and, as always, it’s a great excuse for some unabashed celebration of all things blighty. With flights across Europe pretty much written off for some time, we can only employ our trademark stiff upper lip and make the best of this glorious sunshine that’s been sweeping the nation.

It’s important to remember St George’s greatest deed, and so we’ll kick start this with the tale of St George and the dragon…

The story begins – according to medieval bestseller Jaobus de Voragine’s classic The Golden Legend – once upon a time in ancient Libya, in a place called Silene. More…

Categories : Gin, Whisky
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English Whisky – Our visit to St. George’s Distillery.

There is an absolutely huge kerfuffle going on in the mainstream press at the moment about the hot new release of the first English whisky in over 100 years from St George’s distillery in Norfolk…

We visited the distillery in September and met with Managing Director Andrew Nelstrop. We’ve got a few juicy exclusives, photos and insights to share with you lucky, lucky people.

The Distillery and visitors centre. The still room is behind the large window facing the front on the first floor.

We’ll start by saying first and foremost that we absolutely adored the spirits we tasted – the complexity and depth of flavour found in the samples we tried with Andrew were stunning, and the dedication to excellence displayed at every step of the distillation and maturation processes were truly a delight to see.  These guys are doing it properly.

The distillery is located in a picturesque village just outside Norwich, and on pulling up to the entrance, we thought we were looking at a rather nice country home rather than a working distillery.  It would doubtless have been incredibly easy (not to mention cheap) More…

Categories : Whisky
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