Need an excuse for festive Negronis? How about a whopping £20 off all three key ingredients and a fancy Riedel tumbler to sip from, with our super-duper Bathtub Gin, Martini Rosso and Campari Negroni Bundle?!
This is the late great Anthony Bourdain on the pleasures of the Negroni: “I’m not a gin drinker. I don’t like sweet vermouth, I don’t like Campari, but together they form a sinister yet lovely and inspired hell broth. Like a marriage, it’s a true everlasting love. This is not a cheap date; this is not a one night stand.”
Bourdain is right, the Negroni is a drink that really shouldn’t work. Mixing three strongly-flavoured alcoholic drinks in equal proportions sounds like a recipe for disaster. But, somehow, something wonderful emerges from the wreckage. Or perhaps it’s not that strange after all. I’ve been reading Cocktail Codex, a new book by the team behind legendary New York bar, Death & Co. It shows how various drinks are related to each other. According to the Codex team, the Negroni fits into the Martini/ Manhattan family being spirit + vermouth + some sort of bittering agent (lemon peel, bitters, Campari.) The Negroni isn’t such a maverick after all.
We’ve got another edition of The Nightcap ready – time for your brain to hungrily digest these delicious morsels of drinks news!
It’s Friday, fair folks that read the MoM Blog! While this of course means that it’s time for your regularly scheduled instalment of The Nightcap, it’s also the day of the week that new CDs get released. So why not enjoy The Nightcap while listening to some fresh new jams – like a jazz album by Jeff Goldblum? Yes, that Jeff Goldblum. Jeff “Life finds a way” Goldblum. What does that have to do with booze? Nothing, we just think Jeff Goldblum is cool.
We have a very special guest on the blog today: it’s Kate Hawkings, drinks writer, restaurateur and now author of a book on apéritifs called, controversially, Aperitif.
Aperitif contains recipes and tips but also some interesting history behind brands like Campari as well as drink-based anecdotes from Kate, including one about turning down an Italian smoothie (a suave man, I mean, rather than a thick drink made from fruit) in a Jaguar E-type. What I gained most from the book is that a good apéritif is more than just a drink, it’s a way of life. A sip of vermouth with an olive can transport you to a backstreet bar in Barcelona when you’re actually on an industrial estate just outside Tunbridge Wells.
Partial to a Negroni? Then feast your eyes on The Art of Campari exhibition, coming to North London’s Estorick Collection next month. Not in the capital? No worries! Enjoy a sneak peek right here…
This summer art meets alcohol at the Estorick Collection in London. From 4 July to 16 September the Italian art-focused haunt will be showing a selection of classic Campari posters from 1901 up until the 1960s in its The Art of Campari exhibition.
This was a golden age for Italian commercial art. Davide Campari, the son of the company’s founder, commissioned a series of cutting-edge artists to help sell the Milanese company’s products. At the exhibition we can see how the posters progressed from Art Nouveau before World War I, to Futurism, Surrealism, Cubism and, after World War II, Pop Art.
Looking at these beautiful pictures, it’s hard to disagree with one of the artists, Fortunato Depero, that “the art of the future will largely be advertising”. And they look even better with a Negroni in your hand.
Categories : Cocktails
Italian drinks group Campari has bought Bisquit Cognac’s parent company from South Africa-based Distell for a whopping €52.5 million – proof, if any was needed, that Cognac is about to resurrected as The Next Big Thing.
When powerful industry players start staking their claim in a category they’ve little experience in, it’s telling. Cognac is hot stuff at the moment, there’s no doubt about it – exports reached record highs this year, and we told you just last week how drinks industry tastemakers are championing the spirit in cocktail menus the world over.
Keen to carve a slice of the category pie, Campari has bought Bisquit Dubouché et Cie in its entirety – a move that follows its purchase of Cognac-based liqueur Grand Marnier in 2016.
Categories : Cognac
It’s officially Italian Cuisine Week – as if we’d even need a reason to indulge in the deliciousness that Italy has to offer. Armed with empty bellies and eager palates, we headed to Campari UK’s office in The Shard, London, for a food and cocktail-pairing masterclass.
In Italy, a mealtime is not simply for filling your stomach. It’s a convivial event that brings family and friends together, and a wholesome culinary experience. It’s an occasion to be shared and savoured.
“Convivial comes from ‘convivere’: living together,” enthused Pasquale Terracciano, Italian ambassador to the UK, as he introduced the evening. “It’s the idea that you spend time together, you eat and drink together. You don’t just meet to feed yourself, but to have an experience in the company of friends.”
Right then – everyone about ready for a #MasterofCocktails?
This evening we’re going to make an oft-overlooked drink, the ‘Old Pal’. The use of Dry vermouth lends this drink a light and very ‘aperitiffy’ (definitely not a word) character which makes it a wonderful springtime drink.
We’re going to start off by summoning up the energy to get off the sofa and walk over to the bar.
Categories : Cocktails
‘sup cocktail fans. Ready for something a bit special for #MasterofCocktails this week? Of course you are. Just so we’re clear though, we’re not making a Negroni. That’s even clarified in the cocktail’s name – I am not a Negroni.
We’re going to be making our drink with fully certified Batshit Mental, Negroni-aged Bathtub Gin. This is the superb Bathtub Gin, aged for 4 months in a 50 litre cask that previously held a batch of Negroni.
Greetings all. Anyone fancy a drink?
We’re making a cocktail using Champagne for this week’s #MasterofCocktails – it’s The Magic Number recipe. It’s not a ‘Champagne cocktail’, as that’s a thing in its own right. This is a variation on a recipe I nicked from the Kamm & Sons website. Variation only in quantities, not ingredients. It’s a great showcase for the Kamm & Sons British Aperitif – which is sort of bittersweet. Closest comparison would probably be Campari.
Anywhoo – this really is a very easy-to-make drink, and is a break from the Christmas tradition of ‘all the Champagne’.
Categories : Cocktails
Right then cocktail fans, we’re doing a Campari and Soda recipe for this week’s #MasterofCocktails. I say ‘cocktails’… A bit of a confession, this week’s drink isn’t *really* a cocktail. It’s more of a ‘mixed drink’. So this week is less ‘cocktail’, and more 50:50 confession/love-letter.
I’ll start with the confession bit. I properly fucking LOVE Campari. In fact, I think I’d probably go as far as to say that if I had to pick only one product (not ‘range’ or ‘category’) for a desert island, it’d be Campari. It’s not better than ‘whisky’ as a category, not by a long chalk, but if I had to pick one single SKU/line for the rest of time (at a sensible price), I think it’d probably be Campari. Same goes for wine, beer, gin, everything in fact. It’s a *superb*, superb drink. And the purest means of its enjoyment? Campari and Soda.
Categories : Cocktails