Beefeater

Beefeater is one of the oldest and most recognised London Dry Gins in the world. Check out the latest Beefeater news and cocktail ideas right here.
What inspired the current gin boom?
What inspired the current gin boom?

A few years back I was at a literary festival giving a talk about booze history and someone in the audience asked where the current gin boom came from. Why…

Henry JeffreysHenry Jeffreys
The Nightcap: 16 April EditionThe Nightcap: 16 April

It’s Friday and that means The Nightcap cometh. What has caught our eye from the world of booze this week? Read on to find out what’s in The Nightcap: 16 April…

Master of MaltMaster of Malt
The NightcapThe Nightcap: 15 January

In this week’s edition of The Nightcap, we lament tariffs again, celebrate the arrival of some charming new booze and try to comprehend how delicious Bordeaux wine made it to…

Master of MaltMaster of Malt
Trust the algorithm: The future of AI in boozeTrust the algorithm: The future of AI in booze

Last month, Johnnie Walker’s parent company Diageo rolled out artificial intelligence (AI) whisky selector ‘What’s Your Whisky’, which analyses drinkers’ flavour preferences to pair them with their perfect single malt…

Annie HayesAnnie Hayes
The NightcapThe Nightcap: 17 May

It’s Friday, and around these parts, that means one thing – it’s time for another edition of The Nightcap! Imagine the scenario – last Friday evening, you felt a bit…

Master of MaltMaster of Malt
How did The Glenlivet, Chivas Regal and Jameson perform in 2018?How did The Glenlivet, Chivas Regal and Jameson perform in 2018?

With Pernod Ricard’s full-year sales results hot off the press, we take a peek at how the likes of Scotch whiskies The Glenlivet and Chivas Regal, Ireland’s Jameson, Cognac brand…

Kristiane SherryKristiane Sherry
The Nightcap: 18 MayThe Nightcap: 18 May

It’s Friday, which means the weekend is here – and with it we’ve got another edition of The Nightcap! Read on for your handy digest of the week’s biggest booze…

Master of MaltMaster of Malt
cocktail competitionHone your cocktail skills with Beefeater MIXLDN winner Maxim Shulte!

Earlier this month, Maxim Schulte triumphed at the seventh annual Beefeater MIXLDN cocktail competition with his mouth-watering serve, Stack of Fortune. We caught up with the Macau-based bartender to discover…

Annie HayesAnnie Hayes
Think pink: Introducing Beefeater London Pink!Think pink: Introducing Beefeater London Pink!

Leave your preconceptions at the door – the pink gin trend is going nowhere. Beefeater has become the latest distillery to jump on the bandwagon with the launch of its…

Annie HayesAnnie Hayes
Beefeater Global Bartender Competition 2014: MIXLDN
Beefeater Global Bartender Competition 2014: MIXLDN

The Beefeater Global Bartender Competition (now the fourth biggest cocktail competition in the world, we’re told) brought finalists from 30 separate countries together in London this week for 2014’s…

Jake MountainJake Mountain
Master of Cocktails – (1970s) Negroni
Master of Cocktails – (1970s) Negroni

This week we have a very special #MasterofCocktails as we’re indulging in some cocktail porn – or, more accurately, some utter, unrepentant cocktail filth. We’re going to be making a…

Ben EllefsenBen Ellefsen
Master of Cocktails – Bloody Mary
Master of Cocktails – Bloody Mary

This week we’re making a classic drink on #MasterofCocktails – a Bloody Mary. We’ll get through this, and then I’ll explain what you should have made instead. Clear? Good. Now…

Ben EllefsenBen Ellefsen