St Isidore and the Bloggers’ Blend
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St Isidore and the Bloggers’ Blend

by Michael Orson     21. September 2011 11:03
St Isidore

If you can cast your minds back to July of this year (has it really only been two and half months?), you might remember the magic and excitement of the Bloggers’ Blend Competition (you can click here for a quick recap – but prepare for magic and excitement). Basically, we asked ten top whisky bloggers to create their own whisky blends, and then we asked you, the public, to judge which was the best. It was a very exciting time, notable by a proliferation of photos of Chihuahuas dressed as people on our blog.

Chestibor Chihuahua

The RSPCA should be along any minute now…

After a frantic few weeks of voting, we finally reached a winner (which we did using the incredibly democratic AV system), settling on the rather smoky Blend I. We must say though, all the submissions from the bloggers were brilliant, but then that’s kind of to be expected when you ask ten of the top spirits aficionada in the world to make their own whisky.

The next stage for us was asking all of the Bloggers who took part to “name that blend”. They sent in their suggestions and we settled on a favourite, which can now reveal (the clue’s in the title of this post, but let’s pretend it’s still a surprise). The blend will be (drumroll/drum-your-fingers-on-the-desk-dramatically)… “St Isidore”. But who is this madcap saint and what was his MO?

St Isidore

St Isidore, reading up on Object-Oriented Programming

Well, St Isidore is the patron saint of the interweb (and its users). Honestly this is true. The internet really does have its own saint. Sure, you might think, the majority of internet use isn’t particularly saintly, but let’s not delve into that here; we’ve got work to do…

Traveling back in time a couple of months ago, as soon as the blend was chosen, we made up a lovely vat-full of it. It’s now been marrying for about two months, and it’s tasting utterly sublime. But, whilst we can’t wait to release it, we still need one last thing – the label!

So, in keeping with the nature of the Bloggers’ Blend competition thus far, we want you (yes, you!) to design the label for the bottles, and we’ve come up with an ingenious way of enticing you.

Win Love and Respect!

We want you all to submit your own label designs to us, and in our usual democratic fashion, we and the bloggers will have a heated argument, ending in a tournament loosely based on the film Bloodsport.

St Isidore

Good ol’ fashioned democracy

The winning submission will receive a credit on the back of the bottle as well as the love and respect of the public at large. We know what you’re thinking, “who needs love and respect?” And you’re right. So…

Win £250 worth of Master of Malt Vouchers!

With this in mind, we’ll also give you a whopping £250 worth of vouchers to spend on our shiny interweb-retail-store.

St Isidore

Mmm, the delicious taste of love and respect…


Your brief is simple: We want you to design the front label for the St Isidore blend. It must sum up the glory of St Isidore and the whisky blogosphere in general, whilst being as Monty Python-esque as possible.

St Isidore

All this religious stuff definitely won’t have any negative repercussions for us

We have in our heads a picture of a stained glass window with the saint holding a sceptre, a whisky bottle and an Apple Mac. Or perhaps something inspired by this sequence from Tron, or that bit in Futurama when they go inside the internet (here and about a minute in). Literally anything you can think of, however wacky!

Once you’ve come up with a label design you’re happy with, simply email it over to

The boring technical stuff:

Dimensions: 10.5cm by 9.2cm

3mm bleed

Resolution: 300 DPI

CMYK Colour

The winner will be announced on the 5th October 2011, and the blend will be released for general sale shortly after!

Good luck!

- The Chaps at Master of Malt -

Comments (10) -

9/21/2011 10:19:14 PM #

nice price will have and taste bloggers blend

Lars Mårtensson Sweden

9/21/2011 10:20:20 PM #

nice price will have and taste bloggers blend

Lars Mårtensson Sweden

9/22/2011 2:06:24 PM #

Sounds fun. Can a designer submit multiple designs?

thanks, Mark

Mark Friedman United States

9/22/2011 9:12:35 PM #

Yep - absolutely - please submit as many as you'd like.

Ben @ Master of Malt United Kingdom

9/27/2011 1:25:44 PM #

So what's the actual deadline?

Jamie United Kingdom

9/27/2011 2:05:17 PM #

Do we get to know the whiskies that have gone into St Isidore?

Allan Bruce United Kingdom

10/3/2011 1:55:22 PM #

Jamie - deadline is October 5th.

Allan - we're not going to use any distillery names, no - this isn't really what the blend was about - we may choose to make some general claims around the ages and regions, but this is really up to the bloggers...

Ben Ellefsen @ Master of Malt United Kingdom

10/11/2011 3:46:56 PM #

Quote: "The winner will be announced on the 5th October 2011, and the blend will be released for general sale shortly after!"

Hmm... it does not seem so? Why?

Kind regards,

Oliver Franke Germany

10/18/2011 1:45:23 PM #

I’m so glad and honoured to be featured here! You don’t even know how much I admire this kind of blog...Thank you so muuuch!

avesil United States

10/22/2012 3:41:34 AM #

More than four cars to be regarded as a better evaluation of the market performance of the general modelak-47

obd2 tool People's Republic of China

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