Badly Drawn Dogs is a ridiculous idea that got out of hand (and into bottles).
It started with a joke. Now it’s a whisky series. Obviously.
It began with a joke and a pen
Once upon a time (OK, a few months ago), Ben sent out an email about a particularly delicious bottling, promising that if anyone didn’t like it, we’d send them a picture of a “badly drawn dog”. A bold marketing strategy? Certainly. A legally binding contract? Probably not. But you lot held us to it anyway.
The requests came flying in. Some serious, some cheeky, all entirely valid.
So, Our Cal (Chief Personality Hire and Trade-related technical things), being the kind-hearted soul he is, grabbed a pen and did his very best to draw some dogs.
Somewhere between an unhinged cartoon and a charming sketch, we realised these dogs had character. Much like the whiskies we bottle. So, we thought: why not stick them on a label?
The result is: Badly Drawn Dogs. A frankly ridiculous concept, made all the better by the fact that the whisky is genuinely brilliant. We’re talking well-aged single grain, secret distilleries, and international intrigue. Proper stuff. With dogs on it.
Meet Cal and the Dawgs
So what’s in the range?
Glad you asked.
Loch Lomond 21 Year Old – Badly Drawn Dogs
An elegant Highland single malt with orchard fruit, gentle spice, and just enough oak from 21 years in a refill hogshead to let you know it’s grown up. The dog is a Labrador retriever named Herman. Hell yeah.
Invergordon 25 Year Old – Badly Drawn Dogs
This single grain sipper (prized from another refill hoggie) is all vanilla cream, caramel drizzle, and that weirdly comforting scent of an old leather armchair. Accompanied by a greyhound named Agatha. Because obviously.
Secret English Single Malt 8 Year Old – Badly Drawn Dogs
We’re not allowed to name the distillery, but this one’s rich and rewarding. Think fruitcake, BBQ sauce, honey, and subtle spice. The dog is all about business. A business dog named Bix. Look at that monocle. He means business. In years to come, people will claim he never had a monocle and that it was just a Mandela effect, like the Monopoly Man. Don’t let them gaslight you.
Secret German Single Malt 5 Year Old – Badly Drawn Dogs
Vibrant, youthful, and full of promise thanks to time in a peated French oak cask, this comes out like a German shepherd pup on espresso. Grilled fruit, smoke, woody spices, cereal sweetness, and a touch of herbal oak. Dog has big ears. Big energy. No regrets. Also, he’s a German Shepherd called Brian. Very appropriate. Sehr gut.
Strathclyde 27 Year Old – Badly Drawn Dogs
A gloriously mature grain with notes of syrupy porridge sweetness, pear drops, and polished oak. And on the label is a lovely little pug called Loaf. Look at his lil tongue poking out. We love him.
Whisky has a brand new brand. And it’s really stupid.
Once they’re gone, they’re gone
To summarise, each bottling is super limited, hand-labelled, and features its own dog, drawn by Cal. No two dogs are the same. There are no refunds for canine quality. And no, we won’t draw your cat.
Oh, and for every bottle sold, we’ll make a donation to Battersea Dogs and Cats Home and Dog’s Trust.
So, whether you’re into obscure whisky, weird artwork, or both, Badly Drawn Dogs is here for a good time, not a long time.
