Master of Malt Whisky Blog

Spotlight on… Lagavulin + Win a Trip to the Distillery!

Spotlight on Lagavulin

We’re having a good ol’ look at Lagavulin today, and we’re also giving you the chance to win a trip to the legendary distillery; including a tour, tasting, bottles and even some peat cutting!

Throughout 2016, the Lagavulin distillery on the Isle of Islay has been celebrating its 200th Anniversary. If 200 years of delicious well-peated whisky production isn’t something worth a year-long celebration, we don’t know what is! Fancy a trip to the Lagavulin distillery to see where they’ve been distilling for all these years, along with a whisky tasting, peat-cutting experience and signed bottles? Then you’ll want to enter our competition to win all of that!!!

Categories : Competitions, Scotch Whisky, Whisky
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Two More Online Retailer of the Year Awards for Master of Malt!

Master of Malt Digital Entrepreneur Awards

We’ve been named Online Retailer of the Year at the Digital Entrepreneur Awards 2016, and also Online Retailer of the Year – Rest of World at the Icons of Whisky for the fifth time in six years!

It’s already been an extraordinary year for awards, beginning back in March when we were named Global Online Retailer of the Year at Whisky Mag’s Icons of Whisky 2016. The Global Icons works by taking the winners from America, Scotland and Rest of World regions through to a grand final, and as we head towards the end the year, the 2017 Rest of the World results have now been revealed! We’re absolutely delighted to announce that we’ve been named Online Retailer of the Year – Rest of World by Whisky Mag for the fifth time in six years (going on to claim the global crown the previous four times in 2012, 2013 and 2014 as well as 2016). It’s a record we’re naturally *immensely* proud of, and which means a lot to all of us here.


Categories : News, Whisky
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#WhiskySanta Returns to Grant Wishes and Give Out Gifts at the Checkout!

Whisky Santa 2016

#WhiskySanta, everyone’s favourite festive, heavily-bearded, omniscient (and multi-award-winning) being has returned to give away over £100,000 worth of fine spirits by both granting wishes on social media and giving away gifts at the Master of Malt checkout!

My tinsel-covered boom-box is blasting out ‘Jingle Bells’, the reindeer are practising their barrel rolls and there are references to my good self all over an online spirits retailer – oh yes, chums, it’s that time of year again. #WhiskySanta is back!


Categories : News
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Wanted: Hotshot Digital Marketeer to be our Digital Marketing Lead

Digital Marketeer Wanted

We’re looking for a hotshot Digital Marketeer to become our Digital Marketing Lead!

If you’re an avid reader of this blog then you’ll know a few things about us, including the fact that we’re occasionally flattered to receive awards for our endeavours from both within and without the drinks industry (see the ISC Awards and the eCommerce Awards for recent examples).


Categories : News
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Jim Murray’s Whisky Bible 2017 Winners

Jim Murray's Whisky Bible 2017

Jim Murray has announced the winners in this year’s Whisky Bible, with a rye claiming top spot for the second year running and a Scotch whisky in the top three for the first time since 2014.

Following on from Crown Royal’s Northern Harvest Canadian rye, it’s an American rye whiskey that’s been named World Whisky of the Year in Jim Murray’s Whisky Bible this time around: Booker’s ‘Big Time Batch’, aged for 13 years, 1 month and 12 days. Laid down by the legendary Booker Noe himself in 2003, shortly before his death, his son continued to watch over the casks and they were finally released earlier this year. Booker’s first ever rye, it was already described by Beam as an “extremely rare, limited edition offering, made from a very limited number of barrels” and will now become an even more sought-after bottling.


Categories : American Whiskey, News, Whisky
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Spotlight on… Yamazaki!

Spotlight on Yamazaki

We take a look at the Yamazaki distillery and its history, and taste a few choice single malt expressions from the renowned Japanese distillery.

The Yamazaki distillery. Maybe you’ve heard of it. If you’re a whisky fan, it’s highly likely that you’re well aware of this legendary Japanese distillery and might have even tasted some of their spectacular Japanese single malt whisky. We’re shining a spotlight on Yamazaki today, so if you want to find out more about the distillery, you’ve come to the right place!


Categories : Japanese Whisky, Whisky
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A Big Night for Master of Malt at the eCommerce Awards 2016


Last night we took home an array of awesome awards from the eCommerce Awards 2016, including Medium eCommerce Company of the Year and The eCommerce Gold Award!

We’re immensely proud to say that at the eCommerce Awards 2016 last night we ended up taking home four amazing awards! It’s always beyond humbling to be recognised for doing something that people are excited about, especially among the great competition at last night’s ceremony.


Categories : News
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Diageo Special Releases 2016

Diageo Special Release 2016

The 2016 Special Releases are available for Pre-Order now and we tasted them all last night, including the oldest ever Port Ellen!

When it comes to whisky releases, Diageo’s aptly named annual Special Releases always attract plenty of excitement each year. This year’s selection including whiskies from Port Ellen, Brora, Lagavulin, Caol Ila, Glenkinchie, Cragganmore, Linkwood, Auchroisk, Mannochmore and Cambus distilleries, all of which (at the time of writing) are available to Pre-Order!

One thing you may notice, is that we’re not going to be doing our lotteries or charity auctions for any of these, as we have for some other exciting releases this year, and there’s a simple reason for that. Unlike the situation we had with the Yamazaki Sherry Cask, for example (or will have shortly with a certain collection of American whiskeys), Diageo have endeavoured to price the rarer releases at their ‘market value’. That’s why the prices went up so quickly a couple of years back as they bridged the gap before more or less levelling out (this year’s Port Ellen, from ever-depleting supplies, is £100 more than last year, an increase of around 4%, whereas there had been increases of 100% in recent years).


Categories : News, Scotch Whisky, Whisky
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2016 Whisky Advent Calendar – Available for Pre-Order!

Drinks by the Dram have launched their 2016 range of Advent Calendars, and you can Pre-Order yours right now!

Drinks by the Dram revealed their selection of spirit-filled Advent Calendars for 2016 last week, all of which you can pre-order right this very second! Every calendar contains 24 different handmade wax-sealed 3cl drams, one behind each window, so you count down to Christmas while exploring spectacular whiskies, gins, rums, tequilas and more.


Categories : Absinthe, American Whiskey, Armagnac, Cognac, Gin, Irish Whiskey, Japanese Whisky, News, Rum, Scotch Whisky, Tequila, Vodka, Whisky
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We’re supporting the #MissingType campaign.
Register to give blood today and help fill in the gaps

You may have noticed that our As and Os have disappeared. What’s all that about then?! Around the world As, Bs and Os are being dropped in support of the International #MissingType campaign, raising awareness of the importance of giving blood. In England around 200,000 new donors are desperately needed, especially from those whose blood group is O negative or A negative, for example.


Categories : News
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