Last week, we joined William Grant & Sons UK to future gaze as the Glenfiddich, Balvenie, Reyka and Sailor Jerry-owner unpacked its 2018 Market Report. What will we be drinking…
Last week, we joined William Grant & Sons UK to future gaze as the Glenfiddich, Balvenie, Reyka and Sailor Jerry-owner unpacked its 2018 Market Report. What will we be drinking over the next 18 months and why? The trends brainiacs behind the scenes reckon they have the answer…
We’d all love to see into the future. Honestly, who among us would pass up the chance to gaze into a crystal ball in the search for answers: what are next week’s lottery numbers? How long until there are flying cars? When will the ‘gin bubble’ burst?
The UK drinks industry would certainly love the chance. With rampant technological advances, a difficult geo-political climate and economic uncertainty, the pace of change has never felt quite as fast as it does today. Keeping up is tough, never mind being one step ahead.