We hope you enjoyed #WhiskySanta’s biggest ever festive giveaway by far! The only thing left to say is…
Merry Christmas and Happy New Year everybody!
This is the third year in which I’ve been spreading the festive cheer with Master of Malt and every time we do it it’s been much bigger and better. This year it was simply incredible with over £100,000 worth of gifts given away!
I gave out thousands of extra treats and even entirely free orders at the Master of Malt checkout as well as granting Christmas wishes on social media every day including the truly amazing £3,300 Macallan M Super Wish and the Buffalo Trace Antique Collection 3cl bonus super wishes! Well over 40,000 wishes were made overall, with #WhiskySanta popping up on twitter timelines alone an extraordinary 35 million times! You can see a full list of the wishes I granted over on my original post and a selection of pics of your Christmas wishes coming true below…
Categories : News
#WhiskySanta will give away 3cl sample drams from the highly sought-after Buffalo Trace Antique Collection this week!
Now I have a machine gun I have one final surprise up my immaculately-cuffed sleeve this festive season! Whilst checking in with those handsome chaps at Master of Malt last week I managed to set aside a tiny amount of 3cl drams (just 8 in total, across 4 of the releases) from the enormously popular, but limited, Buffalo Trace Antique Collection. I’ll be giving these out as gifts to some very lucky people who wish for them on certain days this week!
Now, I should point out that Master of Malt had thousands of entries in their lotteries for chances to purchase fewer than a dozen bottles and a few dozen 3cl drams. Goodness knows how many of you will wish for a chance to receive a 3cl dram for free! What I’m saying is, if you want to guarantee you get your hands on some of your favourite Buffalo Trace Antique Collection whiskey this year (and are feeling a bit flush) then you should head over to Master of Malt’s Charity Auctions now: for William Larue Weller, George T. Stagg Bourbon,
Sazerac 18 Year Old, Thomas H. Handy Sazerac Rye and Eagle Rare 17 Year Old, where everything raised over RRP (net of any applicable VAT) will go to Malaria No More UK to support their superb work.
#WhiskySanta will give away a bottle of The Macallan M – worth £3,300 – to somebody who wishes for it this Friday!
As well as my usual gifting antics, I’m giving you all a sneak peek at something shiny that’s sat here in my sack to give away very shortly… It’s The Macallan M! The pinnacle of the famous distillery’s 1824 range, housed in a Lalique crystal decanter that was designed by Fabien Baron. Fancy, eh? If this is something you’d like to receive in your stocking, be sure to make a wish on Friday 9th December!
Categories : News
#WhiskySanta, everyone’s favourite festive, heavily-bearded, omniscient (and multi-award-winning) being has returned to give away over £100,000 worth of fine spirits by both granting wishes on social media and giving away gifts at the Master of Malt checkout!
My tinsel-covered boom-box is blasting out ‘Jingle Bells’, the reindeer are practising their barrel rolls and there are references to my good self all over an online spirits retailer – oh yes, chums, it’s that time of year again. #WhiskySanta is back!
Last night we took home an array of awesome awards from the eCommerce Awards 2016, including Medium eCommerce Company of the Year and The eCommerce Gold Award!
We’re immensely proud to say that at the eCommerce Awards 2016 last night we ended up taking home four amazing awards! It’s always beyond humbling to be recognised for doing something that people are excited about, especially among the great competition at last night’s ceremony.
Master of Malt 40yo Speyside and #WhiskySanta pick up Trophies at the International Spirits Challenge 2016!
Last night we were bursting with pride as we picked up two massive shiny trophies at the International Spirits Challenge (ISC) 2016 awards dinner. Firstly, our Master of Malt 40 Year Old Speyside was named Best Single Malt Scotch Over 21 Years Old! An absolutely colossal and humbling win, beating hundreds of fantastic whiskies to the prize. Our 50 Year Old Speyside also picked up a Gold medal.
The tasting trophies are shaped like big ‘ol tasting glasses. You could drink award-winning speyside whisky out of them if you were so inclined (and we were).
Merry Christmas everyone!
My festive work here is done and I can honestly say that this has been my favourite Christmas ever! I granted 43 wishes this year (one each and every day since 12th November) and also gave away extra gifts to thousands of lucky Master of Malt customers at the checkout! That’s a total of well over £25,000 of treats!!!
I received over 24,000 wishes in total and a big thank you to all of you for spreading the good word (#WhiskySanta was delivered to twitter timelines over 21 million times during the period!). Amongst my favourite wishes to grant this year were @daxledbetter’s Ardbeg 23 Year Old 1991 (cask 10274) – Directors’ Cut (Douglas Laing) and @DavidCraikPhoto’s Master of Malt 30 Year Old Speyside Whisky Liqueur on Twitter as well as Jo Lawson’s Penderyn Bourbon Cask B227 on Facebook. Fantastic choices!
Well, I did say that I might have something else up my immaculately cuffed sleeve this year, and here it is! I’ve used my powers as an omniscient supernatural Christmas being to ‘get in’ to the Master of Malt checkout. From here I’ll be giving away thousands of festive gifts to lucky customers (at least £20,000 worth, in fact!)…
[Update: He’s now giving gifts away at the checkout too!]
Guess who is back… Back once again… #WhiskySanta is back! Tell all your friends and loved ones. Ho ho ho! A bit of the M&M-style wrap for you there. I like to stay current.
That’s right, your favourite festive, omniscient, supernatural, heavily-bearded being is back from his holibobs. I may have only had ten months off after last year’s festivities (during which I even received a shiny ISC award) but a tinsel-covered alarm clock has gone off somewhere and I’m feeling extremely generous once again! Time to make some lists and check them twice – lists of people using #WhiskySanta, that is – before granting one wish per day for you lucky people for a second year running!
Categories : Absinthe
Oh ho ho! What do we have here? An International Spirits Challenge Trophy, for me? Why it’s like Christmas in July! Although, for the avoidance of doubt, not at all like the choas of the film “Christmas in July” (which is one of my favourites). Mrs. Claus tells me I need to stop mentioning 1940s cinema, as it’ll stop me being “down with the kids”, but now I have a Digital and Social Trophy! How much more hip and with it can you get?
Specifically, the trophy is for the Best Digital and Social Media Campaign in the spirits industry during the last year. A huge accolade and one that myself, Father Pugmas, the reindeer, Mrs. Claus and of course all of the Chaps at Master of Malt are enormously proud of.
Categories : News