Crikey. So, this is it. The Master of Malt Blog
The internet then. Twittering. My-face. Spacebook. And so on… It seems to be the future, doesn’t it? We decided we’d better get on board, so we thought we’d use this inaugural post to tell you a bit about what makes us tick.
Hi. We’re Master of Malt. Nice to meet you.
Welcome to The Master of Malt Blog
To start, a bit about the team ethos. We’re all passionate about whisky here, Scotch, Japanese, bourbon, rye, Irish, European, we love it all. You’ll find no xenophobia here, just a healthy dose of whiskyphilia.
We’re on a mission to search out the most interesting, exciting, innovative and surprising drams from around the world, whilst maintaining a healthy respect for the traditional crowd-pleasing whiskies we first enjoyed so many years ago, and that have set us all on the path to spiritous Nirvana.
Perhaps the most important part of the new website is the information. We want you to be able to make decisions about the whisky you drink based on actual reviews and the opinions of people who’ve tried the whisky rather than just marketing and hype.
The name of the game here is, of course, objectivity – we want you to take home a bottle you’ll love every time. In fact, we would rather you spend £30 on a bottle that blows you away than £300 on something that doesn’t light your fire.
Because we’re nice. Also, because we’d rather you came back (and brought your friends!).
Anyway, there’s a new batch of cask samples in, and it would be rude to keep them waiting.
– The Chaps at Master of Malt.
