It’s been a big week for Irish whiskey, BrewDog, and our very own blog. The Nightcap is here with all the stories from the week!
April has arrived, and with it came news both real and fake. Of course, the storied tradition of ‘spend the first morning in April lying through your teeth at every opportunity’ continued this year, but that’s not what we’re here to talk about. We’re here for the news. The newsiest of news! The news built upon facts, but also built upon booze. The Nightcap is held up by those two pillars: facts and booze. Like Stonehenge, except not big rocks.
Anyway, it was a busy week on the MoM Blog, which we colloquially referred to as Blogmageddon here at MoM Towers (we know how to have fun). Henry celebrated the news of Bruichladdich’s plan to build on-site maltings, treated us to a Daiquiri for Cocktail of the Week, and then found out the buzz around mead. Jess showed off Mackmyra Äppelblom for New Arrival of the Week, looked at the announcement of a new distillery in Donegal, Ireland, and finally met batman. Not that one, the other one, the one with the mezcal. Adam took a booze-based tour of Scotland’s whisky regions, and chatted with The Whisky Works’ Gregg Glass. Annie got us all hyped up about the upcoming Scotch whisky distilleries that we can’t wait to visit. We had a guest blog from Nate Brown about how not to launch a new drink, we announced the winner of our Yellow Spot competition, and we launched Google Pay as a payment option. Then we got involved with the whole ‘lying through our teeth thing’ (but then came clean about it). Blogmageddon indeed!
After all that, it’s probably time to bring you what else went down this week!
‘Still explosion’ causes fire at Masons Gin distillery
Sad news came from Yorkshire this week. Masons Gin, set up in the Dales six years ago by husband and wife team Cathy and Karl Mason, suffered an explosion. According to numerous reports, one of the stills blew out, causing a major fire. The Masons team put a statement on social media shortly afterwards. “We’d like to thank everybody for their concern and well wishes following a fire at the distillery today,” it read. “We can report that all staff are unharmed and there are no injuries sustained. We’d like to express our thanks to the emergency services and staff at SPAR for their support this morning.” We’re thinking of everyone at the distillery and hope things are back up and running soon.
Irish spirits get GI recognition
Top news, folks! Irish whiskey, Irish cream liqueurs and Irish Poitín have all secured geographical indication (GI) status in the EU. What does this mean? Basically, both in the EU and markets that the EU has trade agreements with, a product can only be labelled as Irish whiskey, gin or Poitín if it was made on the island of Ireland to set production methods and standards. Single malt Irish whiskey, pot still Irish whiskey, blended Irish whiskey and grain Irish whiskey were all included in the GI agreement, which the country’s drinks industry first submitted in 2014. It essentially means it will be much harder for people to fake Irish drinks or make misleading statements on non-compliant products. The Irish Whiskey Association called the development a “momentous achievement”, giving the drinks the “strongest possible protection”. Best raise a dram of something Irish!
Pernod Ricard to ban single-use promo plastics by 2025
Global drinks group Pernod Ricard, which owns the likes of Beefeater, Chivas Regal, The Glenlivet and Havana Club, has published its 2030 Sustainability & Responsibility roadmap (see video above). The document sets out eight “ambitious and concrete” targets, each developed to support the United Nations’ Sustainable Development Goals. Under Biodiversity, Pernod Ricard has pledged to have a dedicated project with evert affiliate, and as part of Regenerative Agriculture, there will be projects to improve topsoil, watershed and ecosystems in eight wine regions. As part of its Equal Pay and Future Leadership banner, the group has pledged to ensure equal pay by 2022 and gender-balanced top management teams by 2030. Shared Knowledge and Learning will see 10,000 bartenders trained in being anti-waste and plastic-free, and on the topic of Packaging and Waste, all promotional single-use plastic items will be banned by 2025. A Water Balance and Carbon Footprint focus will see the company’s total carbon footprint cut by 50%. Pernod Ricard’s Alcohol Misuse focus will see every affiliate have at least one programme to fight problem drinking; while under the Responsible Party pillar, more than one million young adults will learn about responsible consumption. “These 2030 commitments provide us with a focused framework across our business in helping to address some of the biggest sustainability issues, so consumers can enjoy our products in a convivial and sustainable way,” said Vanessa Wright, VP Sustainability & Responsibility. Go Pernod!
Diageo Claive Vidiz Scotch collection to stay in Edinburgh
Anyone who has visited the Scotch Whisky Experience in Edinburgh will remember the Diageo Claive Vidiz collection. The 3,384 bottle-strong haul includes some seriously rare and covetable expressions, including a Buchanan’s whisky bottle dating from 1897! It was Brazilian businessman Claive Vidiz who gathered the collection over 35 years before it was acquired by Diageo in 2009. It’s been on display at the visitor attraction ever since, attracting a whopping 1.5 million whisky fans. And a deal has been struck to keep it in situ for another 10 years! “The Diageo Claive Vidiz Collection is uniquely eclectic, with brands from across the whole industry and ranging from extremely rare bottlings to everyday drams from years gone by. It really gives visitors a fascinating insight into our whisky history,” said Christine McCafferty, Diageo’s chief archivist. The Scotch Whisky Experience has just revamped its display units for the collection, to make sure the bottles are kept in prime condition for the next decade. Susan Morrison, chief executive of the Scotch Whisky Experience, added: “After 10 years of seeing the collection every day we still have the privilege of seeing the reaction of surprise and delight on the faces of each of our visitors as they enter the collection vault for the first time.” We’ll be up again soon!
BrewDog reveals more spirits, plans a beer hotel
Sound the klaxons, The BrewDog Distilling Co. is here! Yes, BrewDog, responsible for your favourite craft beer, has launched some quite incredible spirits. Although it’s still fairly shrouded in secrecy, here’s what we know. Flagship gin LoneWolf has been on our radar for a while, and is juniper heavy with a touch of lavender. But there’s now another gin, Zealot’s Heart, a small-batch expression “made by zealots for zealots”. Then, we are also treated to Rogue Wave, “a vodka you won’t forget”, dedicated to the co-founder’s cousin, One-Armed Alex, who you can spot on the label. Finally, the distilling team has collaborated with a trio of leading spirit-makers to create the Boilermaker Series, sporting three limited-edition whiskies that are actually designed to be paired with BrewDog craft beer. What a spread! If you think BrewDog has forgotten a certain spirit, fear not. Next on the cards is an authentic spiced rum aged in oak, though you’ll have to wait a little longer for that one. But there’s more! The team has certainly been busy, because this week it also revealed it’s planning the UK’s first craft beer hotel. Known as DogHouse London, it will have its own craft beer museum, fresh craft beer you can pour for yourself in each room, and something called a shower-beer fridge. At least being in the dog house won’t be such a bad thing now. We’ll wag our tails to that, BrewDog!
Meet new Glenfiddich UK brand ambassador, Alex Walker!
We have a new national brand ambassador at Glenfiddich, folks! Independent family distiller William Grant & Sons has confirmed Alex Walker has taken on the role with immediate effect. Walker, who began his career in Australia before working in prestigious hotels bars The Beaufort Bar at The Savoy and Artesian at The Langham, will be tasked with talking all things Glenfiddich Distillery as often as possible (or ‘elevating brand awareness’, to use the industry term). He’ll also keep up comms between the brand and whisky drinkers, bars and restaurants, retailers and the press. Stephen Rutherford vacated the role after taking up the Glenfiddich UK brand manager position. “Alex has proved himself to be an exceptional candidate and a passionate whisky enthusiast, ticking all of the boxes for the role,” he said. Walker added: “I am extremely excited to be joining the William Grant & Sons UK family. It is a huge honour and privilege to work for a brand that represents over 130 years of history, heritage, and experimentation. I can’t wait to be part of this journey and help craft future success for Glenfiddich!” Congratulations, Alex!
Dewar’s releases film starring Game of Thrones’ Iwan Rheon
To celebrate the launch of its new Double Double range of whiskies, Dewar’s has teamed up with a whole bunch of glitzy actors to produce Four: four short films set in the Savoy Hotel in London. First up is Tuppence Middleton (you might remember her from TV series such as War and Peace and Black Mirror), alongside the likes of Iwan Rheon, who plays the baddest of all the baddies from Game of Thrones, and Jack Farthing from Poldark. The film is named after the four-stage ageing process used in these whiskies (step 1: ageing individual grains and malts separately; step 2: blending malts together and ageing, blending grains together and ageing; step 3: marrying the two; step 4: finishing in sherry casks). The Double Double (2+2=4, geddit?) range consists of three luxury age-statement whiskies: a 21 year old finished in oloroso casks; a 27 year old finished in palo cortado wood; and a 32 year old finished in PX barrels. We had a sneak preview with master blender Stephanie Macleod (at the Savoy, natch) and were extremely impressed. According to Macleod, the special ageing process is all about “the pursuit of smoothness”. It’s not unusual these days for drinks brands to make starry promotional films but, Macleod reminded us, Dewar’s was the first. Tommy Dewar commissioned a cinema advert for his whisky way back in 1898. Now there was a man ahead of his time.
Talisker kicks off Wild Spirit tour and bartender competition
Isle of Skye’s Talisker Distillery has launched a fancy new bartender training programme and competition – the Wild Spirit Whisky Tour! That’s right, no more Race to Skye. Instead, we’ve got a new initiative which kicks off with a 20-stop UK-wide Wild Spirit Whisky Tour inspired by Talisker’s ‘Made by the Sea’ campaign. It runs until 19 April, and events will be delivered by Talisker brand ambassador Jason Clark. He’ll educate bartenders on the distillery’s history and production, and will explore Wild Spirit cocktail techniques. Once that’s wrapped up, bartenders will be invited to submit a Wild Spirit serve, from 20 April to 15 May, on behalf of their bar. The three bars chosen by a judging panel will win a Talisker Wild Spirit adventure for three members of staff! “For two years running, Talisker’s Race to Skye competition was a huge success and we’ve been delighted with the support and excitement received from the nation’s bartenders,” said Clark. “This year, we’ve mixed things up a little and have advanced the event into an all-new training programme and competition, the Talisker Wild Spirit Whisky Tour, which aims to reach and engage as many bartenders as possible.”
Tempus Fugit Spirits eyes up cocktail bars
We found ourselves at Ziggy’s Bar at Hotel Cafe Royal last week for an extra-special tasting of Tempus Fugit Spirits. Founded in 2007 by John Troia, the brand’s birth coincided with the reintroduction of absinthe into America. Troia and his partner collected old absinthes and paraphernalia, so when the ban was lifted in 2007 they decided to corner the market. And now time has come for a push into cocktail bars! Tempus Fugit has an expansive portfolio of liqueurs and digestifs, as well as many absinthes. The range of spirits are all made from historic recipes, dating back to the 19th century. Including Gran Classico Bitter, Creme de menthe and Fernet del Frate. Jack Hanlon made some fabulous cocktails with the spirits, including a 20th-century cocktail using Creme de Cacao, Kina L’Aero D’Or and gin, and a Banana Bliss from the Cafe Royal Cocktail Book 1937 using Creme de Banane and Cognac. Yum.
And finally… could hangover-free alcohol actually become A Thing?
While we always intend to drink responsibly, many people have, on occasion, slightly over-indulged. The resulting hangover is NOT fun. So we read a story from Food & Wine this week with interest. A chap called David Nutt from Imperial College London has been working on something called ‘alcosynth’ for some time. It’s billed as a synthetic form of alcohol that gives you all the fun effects but none of the nasties. Up until now, he’s not been too optimistic about the timeline, suggesting it could replace regular alcohol by 2050. But there’s been a development! Apparently, he’s consumed the stuff himself already, and has cut the projected pipeline to a mere five years! The bad side? Nutt says he has to mix it with fruit juices to mask the taste. We’re not sure what the alternative is if you’re into Martinis or Negronis, but if a super-sweet Piña Colada floats your boat, you could be hangover-free before you know it. But remember, folks – sip, don’t gulp.
And that’s a wrap for this week, folks. We hope you enjoyed The Nightcap – have a tip top weekend.