Chivas Regal is a whisky that has been around since the 19th century. The name Chivas comes from the Gaelic for "sheep".
Chivas Regal is made in Scotland, and it is a blend of many different types of whisky. According to Chivas Regal, each bottle of Chivas Regal contains at least 20 different malt and grain whiskies.
Chivas Regal also claims that "the youngest whisky in the blend is at least 12 years old". This means that the Chivas Regal you drink today has been aged for at least 12 years.
Chivas Regal is a very popular whisky, and it is one of the best-selling Scotch whiskies in the world.
James and John Chivas left the family home where they had grown up and headed to the bright lights of Aberdeen in 1836, with James picking up a job at grocers and eventually becoming a partner of said grocers a few years later. In 1857, John would join the company and Chivas Brothers was born.
Among the wares sold at the grocer's was whisky, and with the demand for better whisky growing, the company would blend its aged stocks to create impressive expressions. In 1909, Chivas Regal 25-year-old was released and had superb success in the US.
In 1949, Seagram acquired Chivas Regal and concentrated its efforts marketing and distributing the brand widely.
During the 1950s, following the end of the Second World War and the country’s recuperation after Prohibition, the brand underwent a relaunch in the US. There was an immediate success and Chivas became the preferred tipple of many noteworthy individuals including Frank Sinatra who requested the drink as part of his backstage rider.
At present, Chivas Regal has become a colossus and sales have grown by over 40% during the last few years. To cope with demand, Chivas also acquired the Strathisla distillery which produces one of the principal components of the blend.
Today, the wonderfully malty blend Chivas Regal 12 Year Old lies at the heart of the range.