#WhiskySanta's £1,000,000 Giveaway!

Master of Malt's #WhiskySanta has returned to give away free orders, £100 vouchers, tens of thousands of pressies inside packages, and to grant Christmas wishes too!

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CHRISTMAS DELIVERY IS GUARANTEED!

Order online before Sunday 22nd December by 9:30pm for guaranteed delivery in mainland UK.

You can also choose to collect from our Tonbridge office, which is open until 4pm on Christmas Eve (orders must be in by 3pm).

German Rum

The story of German rum, or "Rumverschnitt" as it's traditionally known, begins with the Hanseatic League. The Hanseatic cities, particularly Hamburg and Bremen, were significant trading hubs during the Middle Ages. Their strategic location led to them being pivotal points in the sugar and, subsequently, rum trade routes from the Caribbean and South America.

However, the rum that initially reached Germany was often too robust and intense for the local palate. Thus, enterprising merchants began to blend and dilute the imported rum with neutral spirits, creating what came to be known as "Rumverschnitt" – a milder, more approachable drink that retained the essence of traditional rum.

One of the standout brands in the German rum scene is Flensburg Rum. Originating from the port city of Flensburg, this rum has its roots in the 18th century when the city was a hub for rum importation and refinement. Over time, Flensburg became synonymous with high-quality rum, and even today, the city celebrates its rum heritage with a dedicated rum festival.

Another noteworthy brand is Old Pascas. Their range, particularly the Barbados variant, showcases the intriguing fusion of Caribbean rum culture with German refinement.

Modern German rum, however, is seeing a renaissance. New distilleries and brands are delving into crafting pure rums, not just the traditional "Rumverschnitt". These ventures tap into Germany's penchant for precision and quality, producing rums that can compete on the world stage.

In conclusion, German rum is a fascinating tale of trade, adaptation, and evolution. It stands as a testament to Germany's ability to adopt external influences and craft something uniquely their own. As global palates become more adventurous, German rum is poised to carve its niche in the vast world of spirits.

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