Whisky in the Age of Cultural Revolution
The Cultural Revolution began in China in 1966, profoundly affecting millions of lives and shaping global politics. Meanwhile, England won its first and only FIFA World Cup.
As the cultural landscape around the world was evolving, 1966 witnessed the whisky industry further embracing change and innovation.
Single malt Scotch continued its ascendancy in the global market, pushing blends to reconsider their strategies. The art of cask experimentation was gaining momentum, with distilleries venturing into different finishes to extract nuanced flavors. Independent bottlers, always ahead of the curve, were curating and introducing expressions that were sometimes divergent from mainstream tastes, adding depth and diversity to the whisky repertoire. As connoisseurship grew, this year set the tone for the industry's future pursuits and achievements.