Whisky in the Era of the Internet
The year 1983 saw the advent of the modern internet with the development of the Domain Name System (DNS) and the introduction of the first mobile phones.
Oban launched its 14-Year-Old expression, which quickly became a staple in the whisky community for its maritime, slightly peaty character. Early releases are now highly valued and make a solid investment. Distilleries began using the internet and computer databases to improve inventory management and even online marketing, albeit in a rudimentary form. The rise of whisky auctions began in earnest, both in physical locations and, eventually, online platforms.
Whisky from 1983 is emblematic of a world on the cusp of a digital revolution, with the whisky industry taking early steps to join this new frontier.