Good afternoon folks. We hope you’ve all survived the wacky weather and got to enjoy the full return of the hospitality industry. Tomorrow just so happens to be National Tequila Day, so you’ve got even more of an excuse to keep the good times going. You might have noticed that we spent a fair amount of time this week celebrating this event. This is because Tequila is tremendous and we’ll never pass up a chance to chat all about how much we love it.
This is why we’ve been doing that on the blog the last few days. We put together a competition with El Rayo Tequila, enjoyed a Tommy’s Margarita, welcomed Volcan Tequila and recommended some cracking Tequila cocktails that you may not have tried. Our content wasn’t all agave-based, however. Henry revisited Copper Rivet’s distillery to observe its impressive operation, Ian Buxton was charmed, Millie demonstrated how to make the most of her favourite soft drink, iced tea, and Adam tasted a blend of whisky and rum, before looking at what to expect from the exciting O’Shaughnessy Distillery.
On the Clubhouse App, meanwhile, we’ve got rum on our minds as we delve into some of the challenges the category faces with guests Peter Holland, Gayle Seale and Philip Everett-Lyons at 3pm. Do join us!
Now on with the Nightcap: 23 July edition!
National Tequila Day success for Clooney, The Rock, and Kylie Jenner
Ok, last thing on National Tequila Day. Promise. But we couldn’t help but notice there were a lot of stories this week about how the industry is thriving at the moment. Celebrity-backed brands, in particular, are enjoying the spoils of this success. First, Casamigos Tequila revealed it is now a million-case-a-year brand, hitting the sales milestone at the end of 2020. Founders George Clooney and Rande Gerber sold the brand to drinks giant Diageo in 2017 for US$1 billion, but are still involved in what appears to be an incredible investment all-around. The same is true of Kendall Jenner’s 818 Tequila, which has already exceeded the figures forecast for its first two years of business in the two months since its launch in May, according to the company’s president. Celebrity publication Page Six even claimed that stores had sold out of stock within four hours of its first release. Dwayne ‘The Rock’ Johnson meanwhile, is spreading the word about his brand Teremana Tequila with a road trip. The ‘Great American Mana Mobile Road Trip’ will tour across the United States, calling at military bases, firehouses, hospitals, and other locations to show gratitude to the nation’s first responders. The Tequila tour bus will also visit main streets across America to encourage the public to support local businesses while serving Teremana-based cocktails, where allowed, and dishes including brioche French toast with Teremana Tequila-infused maple syrup.
RumFest returns with new Spiced Rum Show
We got wonderful news from the folks at London-based RumFest this week: it’s back in non-virtual form! Yes, organisers expect to welcome more than 3,000 actual human people across 15-17 October at the ILEC Conference Centre in west London following 2020’s mostly virtual event. The festival, founded by rum expert Ian Burrell, will host a trade exclusive day on the 15th, providing an opportunity to sample new and rare rums, network and attend educational talks. On the 16th, consumers can then enjoy demonstrations, tastings and talks from distillers and blenders, as well as live music, dancing and food. A line-up of digital events will also be available for those who are not able to attend in person. Finally, on 17 October, the festival will hold its first dedicated Spiced Rum Show. RumFest will once again serve as the culmination of London Rum Week (11-17 October), in which partner bars and restaurants across the city will host consumer events, including special menus, cocktails, pop-ups and supper clubs. The full line-up of events can be found at londonrumweek.com. If you want to pick up tickets for RumFest Live, they are available from rumfest.co.uk for £30, with ‘Golden Tot’ tokens for samples of particularly high-end rums are available to purchase for £5 each.
The Balvenie unveils new 25-year-old whisky
When The Balvenie releases new whisky, we stand up and take note. The brand and malt master David C. Stewart MBE rarely does things by half measures and the newest expression is no exception. The Balvenie Twenty-Five will form part of the Rare Marriages range, a tribute to Stewart’s dedication to designing and building exceptional flavour through the marriage of rare casks and will join the acclaimed The Balvenie Thirty and The Balvenie Forty within the collection. The Speyside distillery tells us to expect a dram packed with soft autumn fruits, runny honey, crystallised ginger, bold vanilla oak, layers of toasted marshmallow, fresh fruit terrine and cinnamon-infused apple tart, complete with an exceptionally long-lasting sweetness. Stewart says the expression is made from casks that have “stood the important test of time” and that this “special whisky has a distinct profile and experience which we have designed to reveal the wonderful depth of The Balvenie single malt.” You don’t have to take his word for it, however, as we have some. Look. Just click here. Wonderful, isn’t it?
Whyte & Mackay expands its Scottish Oak Programme
Whyte & Mackay’s exciting Scottish Oak Programme is getting even more love, according to the brand, which will expand its efforts across all its distilleries. The aim is to establish the use of native oak as a quality raw material for the wider spirits industry, starting with Scotch. Spearheaded by master whisky maker Gregg Glass, the programme aims to address some of the historical challenges around working with Scottish oak, such as porosity, quality, consistency of the wood, and cost versus true value. Inspired by his time exploring local sawmills with his Grandfather on the Black Isle, Glass wanted to explore how to harness the local environment and the programme is part of Whyte & Mackay’s commitment to sustainability. The responsible sourcing of Scottish Oak allows full traceability and will create tree planting initiatives in rural and urban communities as well as helping support forest stewardship across Scotland. Glass has been leading this project since he joined Whyte and Mackay in 2016, developing partnerships with organisations like local landowning estates, sawmills and coopers. We’re really looking forward to seeing how it develops from there.
1800 Tequila launches pop-up with streetwear artist Daniel Cordas
Hand painting artist Daniel Cordas, who counts the likes of Billie Eilish, Travis Scott, and Stormzy as fans, is teaming up with 1800 Tequila for a cool little collaboration next month. A visitor experience will launch at 15 Bateman Street in Soho, London on 14 and 15 August, from 11am to 7pm that will offer those that attend the chance to customise their own trainers from a curated menu of designs while enjoying 1800 Tequila cocktails (that’s cocktails by the brand 1800, not literally 1,800 different serves). Visitors can also collar Tequila educator Oliver Pergl for a tequila masterclass, while limited-edition pieces from merging sustainable streetwear brands will be featured. The main event, however, is the three trainers Cordas will customise ahead of the event with colours inspired by Tequila cocktails. He’ll use bright blue for the Tequila and Tonic, pinky-orange for the Paloma and lemon-lime for the Margarita, each infused with real splashes of 1800 Tequila. These one-of-a-kind trainers will be on display at the event and be awarded to three lucky winners. To be in with the chance to win a hand-painted bottle of 1800 Tequila or Tequila-inspired trainers, keep an eye on 1800’s Instagram page and you’ll soon be able to enter an online ballot.
Luxardo marks 200th anniversary with booze and a bash
Did you know that Luxardo is turning 200 this year? Yes, the legendary Italian booze maker is celebrating a remarkable anniversary in 2021 and, while the brand won’t be able to do all the things it had planned thanks to the pandemic, that doesn’t mean it can’t throw a party or two. One such bash is taking place at Hush bar & restaurant in Mayfair from 5 July until 30 September 2021, offering the public a season of Italian alfresco drinks and food. In absence of a big party, Luxardo will host a sun-kissed Mediterranean experience with a small masterclass tasting of new products, the Luxardo Antico Aperitivo and the limited edition, prestige Luxardo Maraschino Perla Dry Riserva Bicentenario. We had a chance to attend this week and can say from experience that it’s well worth a visit. And don’t pass up a chance to try the Maraschino Perla Dry Riserva Bicentenario. It’s sublime.
70,000 free Pistonhead Beers offered to grassroots music venues
As we’re sure you’re all aware, the last 18 months have been devastating for the hospitality and music sectors, with hundreds of venues closing and thousands of live events and festivals being cancelled. It has been brutal but Pistonhead is doing its bit to offer a helping hand. The leading craft beer specialists is throwing its support behind grassroots venues and the reopening on July 19th by giving away 70,000 free cans of Pistonhead Kustom Lager via an online application. With a resale value in excess of £300k, the donation should help grassroots venues to help get cash in the tills, punters at the bar and musicians back performing. Venues can apply for an allocation of this stock through The Pistonhead Foundation right here. I think we can all agree that this is exactly the kind of initiative we need right now, so kudos to you Pistonhead.
And finally… Kraken Rum launches protest ice cream
Kraken Rum has something to say. It’s screaming for clean seas and spreading its message with punk rock attitude and rum. And ice cream. No, really. Partnering with marine conservation charity PADI AWARE Foundation, the rum brand’s ‘Ice Clean’ campaign aims to remind millions of staycationing Brits of the impact of litter on the UK’s oceans and beaches. Each ice cream sold will see £1 contributed to the PADI AWARE Foundation, with Kraken promising to match each and every donation helping to support and build the success of the foundation’s Marine Debris Programme. Bursting with tropical flavours, the Kraken-infused ice cream is black, so you know it’s punk rock still. But you can also expect to bite into flavoured 3D-printed edible toppings representing the top polluters in the ocean, including plastic bags, single-use cutlery, milk cartons, plastic bottles, plastic ring-pulls and aluminium cans. It’s basically like consuming a polluted ocean. Only it tastes like rummy ice cream. Hopefully. If you want to get a taste, Kraken will tour the UK across locations including Manchester, Leeds, Brighton and Glasgow, before finishing at music festival All Points East in London. To find out more about The Kraken’s ‘Ice Clean’, visit the brand’s social media pages, while if you want to donate to the PADI AWARE Foundation, head here.