See what our experts have identified as industry trends so you can stay ahead of the game and enjoy the best from the world of drinks.
I don’t really buy anything without doing an exhaustive amount of research, collating critical opinion, user reviews, and trusting expert opinion. We’re sure a lot of you are the same when it comes to drinks. We like to think we know at least one thing, or two, and that there’s plenty to learn in our latest industry trends report.
So, whether you’re looking to pick up a gift or trying to expand your palette and experience something new, why not use the Master of Malt Industry Trends to pick up some upcoming trending spirits?
2022’s flavour of the year?
Pink grapefruit! We’re thinking that Palomas have a lot to do with that, but there’s more to the citrus fruit than just Tequila.
Going against the grain
Scarcity and price hikes are making old malt whisky less accessible, which we think will kickstart exploration in grains, blends, new whisky-making countries, and new flavours. Rye has paved the way for other grains to get in on the action, and we’re excited to see where this can take the category – particularly within single grain Scotch.
Savoury flavours move into the mainstream
We think that savoury flavours are going to grow in a big way, in both bottled spirits and particularly in cocktail form. Look out for the likes of miso, kale, fennel, spice, and more on cocktail menus this year!
Rum is finally in the spotlight
Spiced and flavoured rum is on a serious upward slope, with flavours and ingredients from all corners of the world appearing in our bottles. Could it be that, with flavoured gin fatigue, rum has opened itself up to a whole new audience?
Tequila is premiumising
Premium Tequila grew over 500% over two years! Incredible stuff in the world of agave, with drinkers finally realising its potential.