Imbibe Live: You might have heard of it. You may even have been along to it. It’s one of Europe’s top drinks trade shows where trends are spotted and ideas…
Imbibe Live: You might have heard of it. You may even have been along to it. It’s one of Europe’s top drinks trade shows where trends are spotted and ideas shared. Want to know what you’ll be drinking next? Our Henry headed to Imbibe 2018 to find out…
There’s always a moment when I first arrive at a trade show where I feel like a rabbit in the headlights. I am sure this would happen to me at Photocopier Expo but at Imbibe Live, one of Europe’s largest on trade shows, I was particularly overwhelmed with the bibulous possibilities on offer. Thank heavens then for Pol Roger, which had a quiet tent offering bacon sandwiches and its vintage 1999 Champagne – just the thing at 10 in the morning. While I nibbled, chairman of Pol UK, James Simpson, told me about a stash of ancient bottles that they had just discovered in a cellar that collapsed 118 years ago. Apparently they are in great condition. I am now waiting for an invite out to Epernay to try one. Watch this space.