Tag: Jameson

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The Nightcap: 13 August

August 13, 2021 2:00 pm

Jameson adds some more flavour to its range, Código 1530 releases one of the most expensive Tequilas in the world, and there’s bubbly panic among the NYC elite. The Nightcap…

Jameson adds some more flavour to its range, Código 1530 releases one of the most expensive Tequilas in the world, and there’s bubbly panic among the NYC elite. The Nightcap returns!

It’s Friday! This is very good news. But it’s also Friday the 13th, which is less so. Bad luck, you see. If you’re not familiar with this, according to Western superstition every Friday that falls on the 13th of a month is considered a cursed day. Why? All kinds of nonsense reasons. It’s a superstition. Black cats are considered evil too. And that can’t be right. Because cats are excellent. We all know this. Still, if you are wary of the dreaded day, then perhaps you’ll enjoy the safe and familiar ramblings of The Nightcap. No harm can come to you just reading a boozy blog… right?

The MoM blog was home to all kinds of wonderful content once again, like Ian Buxton’s review of the intriguing new book Drunk by Edward Slingerland, or the journey through shochu our in-house educator Richard Legg’s took us on, or Millie’s look at the seven new international bars that are giving us the travel bug. Elsewhere, Henry enjoyed a rare Balvenie, the simple pleasures of the Highball and an outrageously old Port, while Adam recommended some interesting cask-finished whiskies and celebrated a drinks brand making a difference on World Elephant Day. Oh, and we’re hiring if anyone fancies working for the greatest company in the world. We have t-shirts (sometimes).

Now on with the Nightcap: 13 August edition!

Look! It’s Jameson Orange. Just like actual Jameson. But with orange.

Jameson introduces orange whiskey

The world’s biggest Irish whiskey is introducing a new flavoured bottling Jameson Orange (at 30%), which combines Irish Distillers’ classic expression with natural orange flavouring. The intention was to make a modern, low sugar and still whiskey-focused twist that exploits the popularity of flavoured whiskeys and spirits as well as building on the success of Jameson Cold Brew. “The concept behind Jameson Orange was to create a product which would appeal to a growing audience of flavoured spirits fans, that draws on the quality and integrity of our award-winning triple distilled Irish whiskey,” says Brendan Buckley, international marketing director at Irish Distillers. “Jameson Orange’s flavours are inspired by a classic whiskey cocktail, and we’re confident that this focus on taste and quality will appeal to a broad audience of whiskey fans, bartenders, and curious spirit drinkers.” Jameson Orange will be on its way to MoM Towers soon, while a second flavour variant, Jameson Lime & Ginger, inspired by the signature Jameson serve, will follow soon after.

At $3,300 a bottle, this is one of the most pricey Tequilas we’ve ever seen

Código 1530 releases one of the most expensive Tequilas in the world

Código 1530 is no stranger to extravagant Tequilas (check out this Extra Añejo!), but the brand has really outdone itself with its latest expression. The new release has a price tag of $3,300 a bottle, making it one of the most expensive Tequilas on the market. And with only 350 bottles of the spirit available, it’s also one of the rarest. Why is it so special? Well for a start it’s a 13-year-old extra añejo Tequila, which is remarkably old. Most añejos on the market are matured for one-to-three years and the aforementioned Extra Añejo spent six years in cask, which would typically be seen as a huge amount of time. This bottling, however, blows it out of the water. Plus, it was finished for six months in a Cognac cask, which again is not common and certainly not the cheapest way to mature your Tequila. Federico Vaughan summarised the bottling by saying “our 13-year Añejo is in its own category”. It was bottled with no other sugars, colours or flavourings, and the tasting notes tell us to expect sweet vanilla with cocoa powder and cinnamon, followed by earthy peat and exotic spices. Bottles will be available through Código 1530’s website but it’s a shame so few will get to taste it. That’s the world of rare and pricey booze for you. You can at least head to the distillery page and pick up another Añejo to get an idea of what you’re missing.

Max Macfarlane’s expertise will be put to good use in the new venture

Distil invests £5m into new Ardgowan Distillery

Distil UK (not to be confused with Distell) has announced that it will be investing up to £5m into the new eco-friendly Ardgowan Distillery in Inverkip, Scotland, which hopes to be producing spirit in 2023, as well as welcoming tourists. The owner of premium drinks brands including RedLeg Spiced Rum, Blackwoods Gin, and newly launched TRØVE Botanical Spirit, will provide an initial tranche of £3m, with the potential of an additional loan of up to £2m to follow. The investment will see Distil build a permanent home for Blackwoods Scottish Gin on the site, including stills, a gin school, and visitor centre, while the company will also gain access to Ardgowan’s master whisky maker, Max Macfarlane (formerly of Highland Park, Glengoyne, Bunnahabhain, and Tamdhu fame), to develop a separate Distil blended malt whisky brand yet to be revealed. Martin McAdam, CEO Ardgowan Distillery, says “We welcome this investment and are excited that Distil has chosen Ardgowan as the home for Blackwoods Gin. The Distil team is knowledgeable, passionate and very much aligned with our vision for the project. We welcome their investment and look forward to working together in an ongoing partnership to help both sides achieve ambitious goals.”

We’re impressed by what we’ve seen from Torabhaig so far

Torabhaig Distillery releases second single malt

Torabhaig Distillery is all set to release the second expression from its Legacy Series of single malt Scotch whiskies. Following the sold-out success of the first ever expression from Torabhaig Distillery in February this year, Legacy Series 2017, the second expression of Torabhaig single malt will be Allt Gleann – The Legacy Series. Named after the burn (stream) that flows down the side of the distillery in Teangue on the Isle of Skye, this eagerly-awaited release will be bottled in small batches at 46%, and drawn from no more than 30 casks. Allt Gleann is the second of four expressions to be released under the Torabhaig Legacy Series, which will chart the process of developing the style and character of the eventual core bottling, Torabhaig Single Malt Whisky 10 Year Old, due to be released in 2028. For those who missed out on the first expression, Allt Gleann will be released in larger quantities, in four separate batches throughout 2021 and 2022. Neil Mathieson, chief executive at Mossburn Distillers, told us after the first launch that the “next two releases are looking like they will be heavier in peat” and that’s certainly the case with this one, which is more robust and full-bodied than the first expression. The fruity new make character is still present too, and it’s another promising dram that suggests this is a distillery worth keeping an eye on.

The first round is on the good folk of Inverness it seems!

How cheap is your city’s pint? Study reveals all

Holidu.co.uk has released a study about the price of beer in a number of UK cities and popular holiday destinations for Brits. Inspired by the desire to give travellers as much information as possible, the search engine for holiday rentals set out to establish how much a pint of beer costs at home and abroad. It compared beer prices in top rated UK pubs, capturing both ends of the UK market by studying the price of beer in top-rated pubs and Wetherspoons pubs to give insight into how much a tourist is likely to pay compared to a local. To view the results and full methodology of the study just here, but these are the headlines: London is really expensive. Shocking. In fact, the top three most expensive are London (£4.50), Edinburgh (£4.40) and Birmingham (£4.40), which is pretty much what you’d expect. On average, the cheapest place to buy a pint of beer in the UK is Inverness (£3.10), followed by Swansea (£3.60) and Glasgow (£3.70). Book your staycations accordingly. Of course, if you did want to venture abroad, avoid Dubai (£10.00) or Sydney (£6.50) and instead head to Krakow (£1.30) or Bali (£1.60), as the study worked out the cost in the top 50 tourist destinations for Brits as well. So, assuming you’re basing holiday destinations on beer prices, you’re now good to go. Which is what we all do. Right?

Can this combo fail? No. No it cannot.

Dewar’s Highballs and Truffle burgers? Yes, please!

If there’s two things we love at Master of Malt, they are Highballs and burgers. So as you can imagine we were pretty excited to hear about a partnership between Dewar’s and fancy London burger joint Truffle. The special Dewar’s X Truffle London menu runs from 19-21 August at Truffle London Soho (go here to book). It features delicious Highballs created by Mark Low from Mr Lyan Studio using Dewar’s new Caribbean Smooth and Ilegal Smooth whiskies, alongside delicious meaty hamburgers. For example, a Dewar’s Ilegal Smooth Highball, made with Ilegal mezcal cask whisky, St-Germain Elderflower liqueur and soda, goes with Truffle London classic burger, “a classic beef & smoked bacon patty in a brioche bun, topped with sweet fig jam, crispy onions, gooey raclette cheese and smothered in their favourite truffle mayonnaise”, according to the press release. Isn’t your mouth watering just thinking about this? But what’s even better is prices start from £10 for a burger and a Highball. We are so there.

Get your tickets now!

Pergola Paddington to host Oktoberfest celebration: Wunderbar!

Who’s in need of a good horn-blaring, stein-sloshing Bavarian knees up? Everyone? Great, because West London’s largest alfresco drinking and dining destination will be transformed into a beer hall reminiscent of those on the Theresienwiese in Munich, serving up real German beers, delicious Bavarian food, and a hearty helping of ‘Gemütlichkeit’ in celebration of Oktoberfest. Tonight (well, for six weeks), Matthew, Pergola Paddington will be Wunderbar, a spin on the traditional festival. Expect live DJ sets, a Bavarian Oom-pah band, ‘Wunderbrunch’ bottomless brunches, gingerbread house building, a ‘Pink’ LGBT+ Oktoberfest party, as well as the chance to be crowned Beer King & Queen of Wunderbar, with a prize of free beer for a year. Pergola Paddington has even teamed up with Camden Town Brewery to create an exclusive Oktoberfest Lager which will only be available at Wunderbar for a limited time only. Wunderbar will run from 18 September – 31 October. Tickets, which start from £10 and include a stein of beer or a beer cocktail, are now available here. It’s recommended you book in advance, particularly as we might do a big MoM office outing… Now, where are my lederhosen?

Congratulations to you, Lorenza!

Lorenza Pezzetta takes over at the Artesian

It’s all go in London’s most prestigious hotel bars. Last week the American Bar at The Savoy announced a new head bartender, an actual American, Shannon Tebay. Now the much-garlanded Artesian Bar at the Langham has a new lady in charge, Lorenza Pezzetta. She joins the Artesian, consistently in World’s 50 Best, from a spell working in private members clubs including the legendary Annabel’s. Originally from Italy, she has worked at Cipriani Downtown Ibiza, The Berkeley, and The Connaught Bar before taking the role of bar manager at Artesian. “It is such an honour to be joining the team at Artesian, not only an iconic bar but part of Langham Hotels & Resorts, a hospitality brand I have always admired. Artesian is the perfect place for me to home in on my experience and bring the knowledge I have acquired whilst working at London’s most prestigious private members clubs and five-star establishments. It’s quite easy to see why the bar is beloved by all, it’s a privilege to be a part of such an incredible team, to be part of Artesian’s next chapter and most importantly to welcome guests back in!”, she commented.

The sun sets on a troubled Hampton Beach. You’re in our thoughts and prayers.

And finally… Panic among NYC elite as Hamptons runs out of Champagne

The Hamptons are the playground for New York’s elite. Think Saint Tropez, Ibiza and Southwold all rolled into one. But there’s panic on the immaculate beaches because there’s a shortage of Champagne. Yes, according to The New York Post, desperate millionaires and billionaires are having to make do with Prosecco or even cava! Ian Duke from Southampton Social Club said: “The most popular nightclub items — the high-end champagnes from Moet Chandon or Dom Perignon — can’t be found.” How are people meant to live without such staples? Another club owner Zach Erdem is using his private plane to fly in Champagne for his wife’s birthday party. Inevitably, some are blaming Covid but this isn’t the first wine shortage to hit the Hamptons, those with long memories will remember the two Great Rosé Crises of 2012 and 2014. America’s elite is nothing if not resilient, however. They pulled through then, and they’ll pull through again.

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The Nightcap: 4 December

Master of Malt

December 4, 2020 5:00 pm

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Hurrah! The first Nightcap of the festive season is here and it’s full of Christmas cheer, interesting stories and boozy news. We’ll raise a glass to that. Those who welcome…

Hurrah! The first Nightcap of the festive season is here and it’s full of Christmas cheer, interesting stories and boozy news. We’ll raise a glass to that.

Those who welcome the “Christmas creep” that now begins before Halloween might disagree, but I think it’s fair to say that, for most of us, the true Christmas season has begun now that December has arrived. Nobby Holder has emerged from this den, the decorations are up all over the place and I can longer shame my mum for watching Christmas films (although I was definitely right to do so in early November).

You might have noticed that we’ve got into the Christmas spirit on the MoM blog, mostly thanks to #WhiskySanta incredible Super Wishes, which this week featured two Scotch whiskies matured for more than 40 years, one from Tomintoul and another from Tamnavulin. We also opened up our Whisky Advent Calendar and enjoyed the spoils of what appeared behind windows #1, #2, #3 and #4.

Elsewhere, Adam learnt all about Bryan Cranston and Aaron Paul’s new mezcal, what drinks trends to look out for this year, why the Octomore 11 Series is so tasty and which rums are not only tasty but available for less than £40. Henry, meanwhile, tasted some extraordinary Cognacs (one of them spent 110 years in cask!), Annie made the delicious and delicate White Negroni, Kristy investigated why Jura is so enchanting and Nate Brown returned to explain why his bar will remain shut this December.

Oh, and we launched a competition that offers you the chance to win a VIP Trip to Bowmore and Laphroaig. Phew! Talk about blog-mageddon. Now, on to The Nightcap!

The sale of this bottle has just made one man’s Christmas very festive indeed (image credit: Sotheby’s)

Macallan whisky bought for £80 sells for £57,500

I think it’s fair to say a lot of us have picked up a pretty pricey bottle of whisky with a special occasion in mind. But I imagine there won’t be many of us who look up the price of the whisky 37 years later and realise it’s worth tens of thousands of pounds. That’s exactly what happened to one lucky man, whose son bought him a bottle of The Macallan’s 50-year-old Anniversary Malt for his 50th birthday in 1983 for £80, with plans to drink it when he turned 80. But, after learning what it might be worth, the eventual seller instead contacted auctioneers Brightwells and ended up fetching a remarkable £57,500 for the bottle, according to the Scottish Daily Record. Most bottles of the expression, which was one of a 500-bottle release distilled in 1928, have been drunk so demand was high and the whisky attracted bids from Belgium, Germany, Scandinavia and Hong Kong as well as the UK. “This release has acquired mythic status as the best-tasting Macallan ever produced,” Paddy Shave of the auction house said (best name ever, by the way). “It’s described as the Holy Grail for malt whisky lovers, so we knew there would be worldwide interest.”

Anyone got a spare 10k lying around?

Glenturret releases a 33-year-old whisky

Scotland’s oldest working distillery has made the most of 2020, relaunching its brand in the autumn and now unveiling a very swanky limited-edition single malt series in collaboration with glass experts Lalique. The first release is The Glenturret Provenance, which was bottled today and is now available on www.theglenturret.com for just £9,800. It’s a 33-year-old single malt whisky drawn from three casks filled in 1987 that was bottled in 320 French crystal decanters at a cask strength of 43.7% ABV without any additional colouring or chill-filtration. It is said to possess rich notes of ginger, brandy-soaked cherries and plump, juicy sultanas, followed by hints of cinnamon sticks, dates and soft whispers of oak and green apple. 2020 has been a challenging year for all but also a very exciting year for us. We recently introduced a fresh visual brand identity as well as six new expressions, hand-crafted by our incredible team at the distillery in Crieff,” John Laurie, managing director at The Glenturret, said of the launch. “Adding The Glenturret Provenance is an important milestone for us – this is a whisky to be savoured slowly, which fits in perfectly with our distillation process as we still do everything here by hand. The Glenturret Provenance is all about reflecting on time, memories of places and people have gone before”.

The range is a first for Aberlour and features some of its oldest ever bottled whisky

Chivas Brothers unveils rare aged collection

Fancy getting your hands on three exceptionally rare limited-edition collections of Scotch whisky comprised of over 600 bottles available across the three distilleries from the Chivas Brothers single malt portfolio? Then you’re in luck. The whisky giants unveiled The Glenlivet Cellar Collection, The Aberlour Cellar Collection and The Scapa Single Cask this week, featuring some of the oldest whiskies released from these great distilleries and for the first time ever, they will be available for UK-based customers to order direct from the distillery from the comfort of their own homes. The Glenlivet Cellar Collection comprises of a 30-year-old, a 33-year-old, a 38-year-old and a 40-year-old, The Aberlour Cellar Collection, a 39-year-old and a 44 year old, while The Scapa Single Cask Vintage Editions consists of a 29-year-old, 41-year-old and 42 year old, its ever oldest release. “It has been an incredibly challenging year and we recognise it hasn’t been easy for Scotch enthusiasts to travel to our distilleries in Speyside and Orkney. We’re so pleased that we’re now able to give Scotch whisky fans the opportunity to order some of the most exceptionally rare aged malts from our portfolio straight to their door,” says Miriam Eceolaza, marketing director for Malts at Chivas Brothers. “The exclusivity of these expressions is unlike anything we have ever released before, and we hope our fans relish the opportunity to taste real history with these delicious collections.”

Spirit Guide is a tale of founding an English whisky distillery. There are no spooky ghosts

Cotswolds distillery founder writes book

Is there no end to the man’s talents? Not content with setting up a distillery that produces superb gin, single malt whisky, Amari and now a rum, but The Cotswolds Distillery founder Daniel Szor has now written a book. It’s a hard-boiled crime novel set in the murky Belgrade underworld…. Not really! Called Spirit Guide: In search of an authentic life, it’s Szor’s own story. He is the son of Polish immigrants to America who made a packet in finance before moving to the peace and tranquillity of the Cotswolds. It was there that the idea came to him to start a distillery. Szor’s passion was whisky and the idea came to him to make single malt in England. Not such an unusual thing now but back in 2014, this was considered a bit peculiar. He enlisted the help of the late Jim Swan and results have been, it has to be said, extremely impressive. Szor commented: “I am delighted to have written my first book and to share my journey with readers. I really hope this book will provide some inspiration during these unprecedented times and if I have one message it would be ‘following one’s heart is never the wrong direction’’”. Wise words, though we would recommend making a packet in finance before following your heart.

Having enjoyed a tour of this place before, we can confirm the accolades are well deserved

Jameson Distillery Bow St. named world’s leading distillery tour again!

I hope the shelves were fitted securely at Irish Distillers because it must have a tonne of awards to display, especially now that it has completed a treble at the World Travel Awards (WTA)! For the third year in a row, its Jameson Distillery Bow St. attraction has been named the World’s Leading Distillery Tour at the 27th Grand Final Ceremony, which took place virtually, but was still able to acknowledge, reward and celebrate excellence in global travel and tourism. Having already scooped the prize for Europe’s Leading Distillery Tour earlier this month, Jameson Distillery Bow St. had to beat off stiff competition from the likes of Macallan, Hennessy, Jack Daniels and Jose Cuervo. “To win three years in a row is incredible and, given the impact of the Covid-19 pandemic, and the disruption that the travel and tourism industries have faced globally, this acknowledgement is particularly special this year,” says Greg Hughes, managing director, Jameson Brand Homes at Irish Distillers. “The award honours and recognises our commitment to excellence at the spiritual home of Jameson and is an acknowledgement of the incredible work of our team at Bow St., who provide every visitor with an unforgettable and unique experience – in-person, and now, virtually.” Congratulations, guys!

Fair play to Couture, it is a much better use of money than wine and dining a load of freeloading journalists…

Pernod Ricard donates Christmas lunch money to charity

It’s one of the highlights of a drink writers year, the annual Pernod Ricard Christmas lunch. It’s a time when the great, the good, and those who blagged a ticket at the last minute of the booze world meet to feast, gossip and sample lots of delicious drinks from Pernod Ricard’s extensive portfolio. For obvious reasons, it’s not happening this year so, according to a statement signed by Chivas CEO Jean-Christophe Coutures, CEO of Chivas UK David Haworth and CEO of Pernod Ricard Travel Retail Mohit Lal: “We have relocated funds normally set aside for this event and combined with support for a number of organisations that will help those in need this Christmas and beyond.” These charities include The Drinks Trust, Mind, Crisis and many others. The company will also be supplying 18,000 litres of hand sanitiser to help the on-trade as well as donating to local food banks on Speyside. What an excellent initiative.

So often the outsider, Gabriel has finally been accepted into the inner-circle!

And finally…. ‘Renegade’ Alexandre Gabriel is new Cognac vice president

Is it a case of poacher turned gamekeeper as it was announced today that Alexandre Gabriel is the new vice-president of the BNIC (Bureau National Interprofessionnel du Cognac) alongside Christophe Véral, the new president? It’s a move that nobody expected. Well, we didn’t anyway, having met Gabriel and heard his views on the Cognac establishment. Gabriel, the owner of Maison Ferrand, has previously been described as a ‘renegade’ for his vociferous querying of Cognac rules on what kinds of casks are allowed to be used for ageing. He even released a non-AOC brandy called Renegade no. 2 that was not allowed to be classed as Cognac because it was aged in chestnut barrels. The election took place on the 24 November and included 14 other members of the industry joining the standing committee. Véral, a grower distiller in the region since 1994, described his job as: “part of the century-old history of Cognac, in the service of a strong, united, responsible sector.” Gabriel commented: “After 31 years in Cognac, I am humbled by the privilege of adding our small contribution to the great destiny of cognac as vice president of the BNIC.” We are keen to see what changes having someone with Gabriel’s unconventional views will have on this extremely conservative industry. 2021 is going to be an interesting year for Cognac!

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The Nightcap: 28 August

Master of Malt

August 28, 2020 5:00 pm

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Hollywood whisky, interactive distillery maps and the Black Forest coming to London. It’s just another regular week in the wonderful world of booze! It’s basically the last Bank Holiday weekend…

Hollywood whisky, interactive distillery maps and the Black Forest coming to London. It’s just another regular week in the wonderful world of booze!

It’s basically the last Bank Holiday weekend of the year (Christmas doesn’t count) in England and Wales and this is obviously incredibly exciting, because who doesn’t love a long weekend? It’s particularly good news if you’ve lost all sense of time like me and had no idea it was on the horizon. I feel like I’ve found a £5 note in an old coat pocket. A weekend as good as this deserves to be kicked off right. So, pour yourself a dram of something delicious and settle in with some delightful reading material. Like this lovely edition of The Nightcap…

It was another terrific week on the MoM blog as we announced that Drinks by the Dram’s delightful Advent Calendars have returned and also launched our incredible Bank Holiday weekend sale! Annie then kept the good times rolling by tasting new whisky from Tobermory, Deanston and Bunnahabhain and explored why coconut water has become the hot new mixer on the bar scene, while Jess cast an eye on a few awesome specialist bars that are pros in specific spirits, reported on BrewDog’s impressive environmental commitment and asked what’s the deal with bitters? Spoiler: they’re awesome. Adam then enjoyed the delights of a smoky summer sipper with an incredible backstory while Henry tasted an innovative rum that thinks it’s a gin. Oh, and we reviewed the 2020 edition of Diageo’s Special Releases. Spoiler: they’re also awesome.

Don’t forget that next weekend the incredible Scotch and Sofa will take place! Now, to The Nightcap!

The Glenlivet is helping to uncover illicit whisky past and highlight the impact of Scotch.

Glenlivet joins project to uncover whisky’s illicit past

Speyside whisky giant The Glenlivet has announced a first of its kind partnership this week with The National Trust For Scotland. The duo has launched the ‘Pioneering Spirit’ project, which pairs archive research with archaeological digs in a bid to highlight the impact that Scotch whisky production has had on Scotland’s cultural heritage and its modern way of life. Led by the Trust’s head of archaeology, Derek Alexander, and The Glenlivet’s archivist, Chris Brousseau, the digs will aim to uncover the illicit stills and forgotten bothies that were used to illegally produce and smuggle Scotch across the highlands in the early 1800s. “We are proud to be supporting the National Trust for Scotland and the amazing work they do to protect, and celebrate, what makes Scotland unique,” says Miriam Eceolaza, global marketing director of The Glenlivet. “As a brand that holds so much history in the distilling of Scotch whisky, we are looking forward to learning more about the illicit trade that our founder was involved in, as well as the lasting impact it has had on the country’s rich heritage”. Once underway, the project will enlist the help of visitors and Scottish residents alike to uncover more about the country’s illicit past and the role that whisky played in defining Scottish culture. To find out more, visit www.theglenlivet.com and www.nts.org.uk.

Are you a booze fan looking to holiday in Britain? Well, you’re in luck.

WSTA creates interactive distillery map

Do you know what would be handy for ‘staycationers’ who are also booze fans? An interactive map that showcases some of Britain’s best distillery and vineyard destinations. Oh, wait, that already exists thanks to The Wine and Spirit Trade Association! This week the WSTA launched its delightful map, which should prove useful for those who want to learn more about the art of wine and spirit making and see which locations offer tours, tastings and places to eat and stay on-site across the country. Currently, the map features over 50 distilleries and vineyards, which are marked by a spirit bottle and grape icon respectively. Simply click on them and you’ll get all the info you need about the brand and what experiences they offer. “The ginaissance has led to a huge wave of investment in exciting new distillery visitor centres and tours. There are now more English vineyards offering tours, tastings and dining experiences than ever before. To celebrate our great British distillers and winemakers we have launched the UK’s first digital wine and spirit map,” says Miles Beale, chief executive of the WSTA and Nightcap homie. “The pandemic means that more people are choosing to enjoy a staycation over the summer and this August Bank Holiday weekend. The WSTA’s interactive map has been designed to encourage people to find out more about the wave of exciting new wine and spirit experiences on their doorsteps.” Where will you go first? Britain now boasts over 763 vineyards and over 440 distilleries, so you’re spoilt for choice!

Think you can make a delicious, locally-sourced cocktail? Then Jameson wants to hear from you!

Jameson launches new web series

Last year, Jameson brought bartenders, local farmers and producers from across the globe together to create locally inspired cocktails. Now fans can enjoy this adventure thanks to the brand’s new six-part web series. ‘Grow Your Own Cocktail’ will feature episodes from Dubai, Tel Aviv, Kuala Lumpur, Shanghai, Stockholm and Cork (home to Midleton Distillery) and aims to educate and inspire the global bar community. Alongside the series, Jameson is encouraging bartenders to proactively support their local community by launching a new competition that challenges them to create a Jameson cocktail using locally sourced ingredients. To enter you need to post your cocktail on Instagram, outlining the local ingredients used, the background to the collaboration, and explain why Jameson should support them, along with the hashtag #GrowYourOwnCocktail. A €1,000 cash prize will be split equally between bartenders and producers who work in collaboration and winners will also be encouraged to invest their prize back into their community through further local sourcing. “The bar community has faced serious challenges in 2020, so now, more than ever the industry needs solidarity, creativity and innovation to help it through these times. It’s Jameson’s mission to support this creativity and encourage bartenders to use their own environments in truly innovative ways,” says Irish Distillers’ international marketing director Brendan Buckley. Episodes of the web series will be released throughout August and September via @JamesonHosts and Jameson’s YouTube channel. For more information on how to enter the competition, head to Instagram. The deadline for entries is 14 September 2020.

German Gymnasium is bringing the Black Forest into the heart of London

The Black Forest comes to London

There’s been a lot of teaming up this week, and German Gymnasium and Monkey 47 Dry Gin have got in on the act to bring a little slice of Black Forest charm to London through the wonder of gin cocktails. The duo presented A Schwarzwald Summer yesterday (Thursday 27 August), which is a two-month-long celebration designed to help people make the most of the many inevitable staycations that will take place this summer. The Schwarzwald, also known as the Black Forest, is where the Monkey 47 Gin brand is from. Naturally, it has created quite the cocktail list for the event, featuring two refreshing G&Ts, as well as variations on the Negroni, Spritz, Martini and a highball called the Schwarzwald Summer made up of Monkey 47 Gin, elderflower, mint, cucumber, lemon and tonic. There’s also going to be hearty German bar snacks like Black Forest ham and Currywurst, and for the duration of the partnership the outdoor bar will also be completely covered in vibrant pink, red, lilac and yellow flowers to reflect the traditional flower-laden houses seen throughout the Black Forest in the summertime. So, if you head on down, be sure to don your best Trachten, resist the urge to bring up gâteau every forty seconds and enjoy the Schwarzwald Summer!

Cheers to 60 years of Macduff Distillery!

Macduff Distillery celebrates 60 years

Macduff has some celebrating to do next week as the Highland distillery marks 60 years since its official opening on 1 September 1960. Founded by four Glasgow businessmen, it was one of the first single malt distilleries to go into operation following the Second World War and its first whisky was released in 1968 – a five-year-old labelled ‘Macduff Pure Highland Malt Scotch Whisky’. You probably know the distillery best for creating The Deveron and Glen Deveron Scotch whisky brands, which were named in reference to the River Deveron, which runs alongside the distillery and its whisky has also been used in blends for William Lawson’s. The Macduff distillery, which is currently under Bacardi ownership following their acquisition of Martini Rossi in 1992, was designed to ensure it was as energy efficient as possible and the focus on sustainability and technology remains key for the distillery. “Production at Macduff was simple and compact, focusing on energy-saving techniques such as lagged pot stills which were also steam heated and the use of gravity instead of pumps. It’s fantastic to see that respect for the distillery’s beautiful natural surroundings still firmly in place today,” says Jacqueline Seargeant, global heritage manager for Bacardi, is responsible for archiving the rich history of Bacardi’s distilleries in Scotland. “From changes in ownership to adapting to changes in technology and whisky production techniques, it’s been a fascinating journey for Macduff over the last six decades, and I have no doubt there will be many more amazing stories to come.” There’s only one way to celebrate such an occasion, pick yourself up some Macduff whisky and raise a glass!

The GlenDronach Kingsman Edition 1989 Vintage, looking very swanky indeed

GlenDronach announce new Kingsman whisky

Regardless of whether you’re a fan of the franchise or not, if you love whisky you’ve got to respect the Kingsman films because with each new movie comes delicious whisky! Delicious Glendronach whisky, to be precise. This week the GlenDronach distillery has announced that it will once again release a tie-in tipple in collaboration with director Matthew Vaughn to mark the upcoming release of The King’s Man~~: Tokyo Drift~~. The GlenDronach Kingsman Edition 1989 Vintage is a 29-year-old single malt matured in Oloroso sherry casks initially and finished in Pedro Ximénez casks. All 3,052 bottles have been labelled, numbered and wax-sealed by hand and each box comes with the Kingsman insignia and the signatures of both Barrie and Vaughn. This 1989 vintage is inspired by the oldest bottle of whisky housed at The GlenDronach Distillery — a twenty-nine-year-old whisky bottled in 1913, just before the outbreak of the First World War. According to Glendronach, three friends had each purchased a bottle before leaving for war, vowing to open the whiskies together upon coming home. Tragically, only one friend returned. Having never opened his bottle, his family later gifted it to the distillery, where it remains unopened and displayed in remembrance of fallen friends. “I have selected casks of the most exceptional character for this rare 1989 vintage, with smouldering aromas of dark fruits and sherry-soaked walnuts, vintage leather and cedarwood,” says The GlenDronach master blender, Dr Rachel Barrie. “On the palate, dense autumn fruits meld with date, fig and treacle, before rolling into black winter truffle and cocoa. In the exceptionally long finish, notes of blackberry, tobacco leaf and date oil linger to conclude the rich tasting experience”.

We’re looking forward to the Android vs iPhone debates on which one can track blood alcohol better

And finally… Your phone could track your blood alcohol

People joke about phones being able to do everything these days, but in reality, it looks like that really is becoming the case. The latest thing our gadgets are able to do is to track our blood alcohol concentration! Researchers over at the University of Pittsburgh discovered that the phone sensors can identify high blood alcohol concentration. If you’ve got a Nokia then, unfortunately, that won’t do the trick, you’ll need a smartphone for this one (though if you drop it that’s a whole different story). The devices were used to measure walking speed and movements after participants had been given a drop or two of the hard stuff, and it was all rather successful – the phones were more than 90% accurate in detecting when blood alcohol concentration had exceeded the legal limit for driving (which is 0.08%, for future reference). Obviously the hope for this is that it will discourage people from driving under the influence, seeing as they can check it themselves. But like we always say folks, sip, don’t gulp!

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Midleton Distillery announces new master distiller

Adam O'Connell

June 10, 2020 11:08 am

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Irish Distillers has confirmed that Brian Nation will leave his role and that master of maturation Kevin O’Gorman will replace him as master distiller at Midleton Distillery. There’s BIG news…

Irish Distillers has confirmed that Brian Nation will leave his role and that master of maturation Kevin O’Gorman will replace him as master distiller at Midleton Distillery.

There’s BIG news coming out of Ireland today, as one of the most coveted positions in world whiskey has changed hands. Midleton Distillery has a new master distiller: Kevin O’Gorman. The Cork native, who is a technology graduate from The University of Limerick and holds a diploma in distilling from the Institute of Brewing and Distilling, replaces the outgoing Brian Nation, who has held the role since 2013.

Those are some shoes to fill. O’Gorman is being charged with protecting the heritage of the world’s most famous Irish whiskeys. While also ensuring that the quality of all new pot and grain distillates produced at Midleton doesn’t drop. Oh, and with handling future innovation. I thought I had it hard writing intros for The Nightcap when Sam Smith isn’t available.

But O’Gorman should be more than up to the task, as anybody who has worked with Irish Distillers in recent years (just the once or twice for me) will know already. He’s been with Midleton since 1998, initially working as a distiller under the tutelage of master distiller emeritus Barry Crockett. Maturation then became his primary focus, honing his skills under then master of maturation Brendan Monks before assuming the role himself following Monks’s retirement in 2007. You’ve probably admired his work already if you’ve enjoyed new brands like Method and Madness and brand extensions in the Jameson, Redbreast, Powers, Midleton Very Rare and Spot ranges. Essentially, he travelled the globe sourcing quality casks from renowned cooperages, while overseeing the maturation process across the portfolio. Which sounds like too good a role to pass up, until you remember he’s going to master distiller for Irish Distillers.

“Since starting my career in Irish Distillers in 1998, I have been lucky to learn from masters like Barry Crockett and Brendan Monks about the intricacies of the whiskey production, from grain to glass,” O’Gorman says. “Of course, Brian Nation and I have also worked very closely together on distillation and maturation for the past 10 years and he will be missed by all his friends at Midleton Distillery. I am excited to use my experience to drive the sector forward by producing innovative new whiskeys that will delight whiskey fans over the coming years.”

The wonderful Brian Nation, meanwhile, will leave to join the O’Shaughnessy Distilling Company, which is set to open its distillery in Minneapolis next summer. The distillery was founded by cousins Patrick and Michael O’Shaughnessy, who want to honour the family’s Irish-American heritage and take inspiration from Irish whiskey, so Nation should be right at home. We’re very excited to see what he does and wish him all the best. We heartily enjoyed your work. If you fancy inviting over at any point, we’re there. Just so you know. In case it ever comes up.

“As I step down from the position of master distiller, I am struck by what an incredible honour it has been to hold this role,” he commented on the succession. “I have been fortunate to work with a fantastic team at Midleton for the past 23 years and have experienced enormous change, development, and innovation, from the recent expansion of our distillery to the development of new distillate styles in the Micro Distillery. I am delighted to see Kevin take on the role of master distiller. I know that, under his leadership, the quality and reputation of Irish Distillers’ portfolio will continue to flourish long into the future”.

Hear, hear. We look forward to seeing what O’Gorman does with all things Midleton. I think it’s fair to say we can all look forward to a lot more delicious Irish whiskey in the future.

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The Nightcap: 17 April

Master of Malt

April 17, 2020 4:01 pm

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Easter Monday might have made this a shorter working week but there’s still a good helping of boozy news to get stuck into. It’s The Nightcap! If you’re looking to…

Easter Monday might have made this a shorter working week but there’s still a good helping of boozy news to get stuck into. It’s The Nightcap!

If you’re looking to head into the weekend with a brain full of news from the world of booze, you’ve come to the right place – it’s The Nightcap! If you wanted to go into the weekend with a brain full of badger facts, you’ve also come to the right place: badgers are part of the Mustelidae family, meaning they’re related to wolverines. The word “badger” is thought to come from the French word for someone who digs, “bêcheur”. Probably because they’re good at digging. OK, enough badger facts. Time for the booze news!

On the MoM blog this week we were delighted to announce that Glenlivet Spectra has arrived exclusively at MoM HQ. Elsewhere, Annie took us inside the archives at Irish Distillers and then cast an eye on four botanical bottlings that capture the essence of their local area, Jess gave us some top tips on how to have the perfect virtual tasting and Henry mixed a cocktail that made its name back in the golden age. Adam, meanwhile, led us on VR tours of GlenDronach and BenRiach Distillery and recommended some incredible whiskeys from across the pond as well as five films that feature a drop of the good stuff. Oh, and don’t forget there’s still to enter our competition to win a VIP 2021 trip to The GlenDronach distillery!

Once again we’d like to thank all those who entered our virtual pub quiz last Friday and say congratulations to the winner, Richard Hales! He’s won himself a £25 gift voucher to put to good use at MoM Towers and if you like the sound of that, you’ll be pleased to know this week’s edition (link here) will go live at 5pm tonight. You can also find the answers to last week’s quiz if you scroll down to the bottom.

Now, let’s get on with The Nightcap!

Happy International Kümmel Day!

Kümmel ye faithful!

Today is the big one, bigger than British Pie Week, more exclusive than World Whisky Day, it’s International Kümmel Day! The second-ever and it celebrates 170 years since Ludwig Mentzendorff decided to import his kümmel, which was made in Riga at the time, to the UK (it’s now distilled in France). The British seemed to have fallen for kümmel’s caraway-scented charms immediately. It was particularly popular among golfers who used to refer to it as ‘putting mixture’ but every drinks cabinet would have had a bottle, there’s no better cold weather-pick-me up. Now this classic schnapps is undergoing a revival as bartenders around the world discover it’s peculiar charms. Such luminaries of the drinks world as Simon Difford, Richard Godwin and Alice Lascelles have all come out as members of the Kümmel cognoscenti. You can mix it or just enjoy it neat with ice. So dig out a bottle or buy one and all this week give kümmel some online love with the #mentzendorffkummel hashtag.

Say hello to Jameson Hosts!

Jameson supports global bar community online with Jameson Hosts

Jameson has gone and launched an online platform to bring the international bar community together in these strange times. Say hello to Jameson Hosts, an online space where the bar community can come together to share their experiences and knowledge through the wonders of video! What’s more, Jameson is those who create videos for the platform financially, with the content covering all sorts of topics from cocktail masterclasses, wellbeing, career coaching and whiskey tutorials, as well as advice from bar teams around the globe about how they’re adapting to the new challenges imposed by the pandemic. It’s looking to the future too, covering how businesses can better equip themselves for when they (eventually) reopen. “The global bar community has dedicated its life and career to the service of others. Now, more than ever, this community needs a new place to come together and share inspiring stories, real-world guidance and encouraging words to help each other overcome the challenges they face today and those that lie ahead,” says Brendan Buckley, international marketing director at Irish Distillers. “We hope this will offer both practical and emotional support through this challenging time and we very much look forward to celebrating with all our hosts at Midleton soon.”

The awards take place on the 18th – 20th September, assuming we can do things by then

Glencairn sponsors Scottish crime writing awards

Everyone’s favourite whisky tasting glass company Glencairns has teamed up with the Bloody Scotland Crime Writing Festival to sponsor two awards. The big one is The McIlvanney Prize named after William McIlvanney who pretty much invented the hard-boiled Scottish detective genre in a brilliant trilogy of novels: Laidlaw, The Papers of Tony Veitch and Strange Loyalties. Without McIlvanney there would have been no Rebus and no Taggart. The winner will receive a prize of £1000, a Glencairn Crystal Decanter and nationwide promotion in Waterstones. Glencairn will also be sponsoring The Bloody Scotland Debut Prize consisting of £500 and a Glencairn Star Trophy. Kirsty Nicholson from Glencairn commented: “As a Scottish family-owned company we are excited and proud to be involved with such prestigious prizes that both celebrate and reward such a rich and talented tradition as Scottish crime fiction. Like Scottish crime writing, the Glencairn Glass is uniquely Scottish with a truly global appeal. We look forward to a great working relationship with Bloody Scotland and would like to wish all the authors who have entered the best of luck.” Festival director Bob McDevitt added: “It’s great to see that in this time of great uncertainty, the Bloody Scotland prizes have attracted another great crop of Scottish crime novels for readers to escape into. I’m also really pleased to welcome Glencairn Crystal on board as a sponsor of the prizes this year and look forward to working with them in the future.” The awards will take place during the festival 18th – 20th September. If we’re allowed out then.

The cocktails are made with Bacardi spirits, including its signature rum, Bombay Sapphire Gin and more

Bacardi and Deliveroo Editions delivering cocktails to your door

Bacardi and Deliveroo Editions have joined forces in a bid to break lockdown boredom and support local bars in London and Manchester while their doors are closed. The ‘Cocktails at Home’ initiative will ensure that you can still enjoy your favourite cocktails by delivering them straight to your door. More than 120 bars in London and Manchester in the UK began to offer the service yesterday and new bars and cocktails will be added every two weeks over the next two months. To order you can simply head to one of the following links: Whitechapel, Bermondsey, Manchester. The initiative has focused on smaller, independent bars that have no corporate backing and the cocktails will be made with Bacardi spirits, including its signature rum, Bombay Sapphire Gin, Grey Goose Vodka, Martini vermouth and Patrón Tequila. “Our strong relationships with bars and bartenders in the UK is incredibly important to us and as we face the current challenges together, we’re doing all we can to provide the support they need,” says Amanda Almond, managing director for Bacardi, UK and Ireland. “We have 158 years’ experience of overcoming the crises and coming out fighting, and through our Raise Your Spirits initiative, we intend to do exactly that for our on-trade partners.” So, if you fancy a Cubano with Bacardi Ocho from Kwānt, a Rosy Life with Patrón Tequila from Artesian or Lychee Martini with Bombay Sapphire Gin from Filthy 13, you know what to do!

Gin O’Clock has become a regular highlight of the lockdown for people

And finally… Gin, crisps and ready meals keep the nation’s spirits up during lockdown

As the UK collectively feels the effect of the government-imposed lockdown, you won’t be surprised to hear that people are finding collective comfort in gin, crisps and ready meals. According to proquo ai’s Covid-19 brand impact monitor, folks looking for ways to enjoy a ‘big night in’ have turned to brands like Hendricks, whose products have surged in popularity helped by the goodwill generated when it repurposed some of its production facilities to make hand sanitiser. Gin O’Clock has become a regular highlight, with one respondent saying: “I never used to drink gin but now I have a little on the weekend. Me and the neighbours have started buying different flavours, and we meet up and have a social-distancing gin tasting night.” Unsurprisingly, mixers have also benefited from the trend, with Fentimans, Fever-Tree and Schweppes all attracting new customers and as cocktails go hand in hand with a salty snack, premium crisp brands are also gaining in popularity with new users. “Our platform gathers people’s feelings towards brands 24/7 so it’s been fascinating to see the immediate impact of Covid-19 and related lockdown on public perception,” says Jim Brennan, managing director of proquo ai. “People are not only changing their daily routines, but are also interacting with brands they wouldn’t normally use outside of a crisis. Brands that understand what people need at this time – and work to meet these needs – will ultimately be the ones which succeed.” If you’re looking for a tasty new gin to indulge in, we have a few right here.

Pub quiz answers

1) What is Beyoncé ‘sippin’ with no chaser’ in 2016 hit Formation?

Answer: Cuervo

2) What was Jack Daniel’s real name?

Answer: Jasper Newton Daniel

3) What was John Lennon’s favourite cocktail?

Answer: Brandy Alexander

4) What is Dr Dre’s gin brand of choice?

Answer: Hendricks

5) Which Craft Beer producer also produces Lone Wolf Gin?

Answer: Brewdog

6) Which late comedian shares his last name with the profession of fabricating barrels?

Answer: Tommy Cooper

7) What drink does Carrie Bradshaw attempt to order at McDonald’s alongside her cheeseburger and large fries in Sex and the City?

Answer: Cosmopolitan

8) Jean Martell, the founder of the Cognac house, came from which island?

Answer: Jersey

9) Which country is famous for making rum in wooden stills?

Answer: Guyana

10) Do London dry gins have to be made in the UK capital?

Answer: No

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Features

Inside the archives at Irish Distillers

Annie Hayes

April 14, 2020 12:20 pm

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You might not be familiar with the name, but Irish Distillers – maker of Jameson, Powers, Redbreast and more – is an Irish whiskey linchpin, and not just because it’s…

You might not be familiar with the name, but Irish Distillers – maker of Jameson, Powers, Redbreast and more – is an Irish whiskey linchpin, and not just because it’s the country’s largest distiller. Without it, Ireland’s national spirit would’ve been consigned to the history books. Here, archivist Carol Quinn delves into the company’s history and shares insight into her own fascinating role…

Until the 1960s, never had a drink category’s future hung so heavily on the cooperation of three rival companies. It’s no exaggeration to say that without the ingenuity and flexibility of Cork Distilleries Company, John Jameson & Son and John Power & Son, Irish whiskey would’ve been toast. It certainly wasn’t part of a plan to monopolise the industry – the three family-owned producers pulled together as the category collapsed around them.

“The 20th century had not been kind to Irish whiskey, and that’s an understatement really,” says Irish Distillers archivist Carol Quinn. “ In the 19th century it was sold all over the world – I have records from Cairo, Uruguay, Honolulu, Portugal, Germany, Australia, New Zealand, Canada… you name it, Irish whiskey was sold there. And it was a very high-end, prestigious drink. It was sold in places where customers ordered Cognac, Champagne.”

The success of the category started to unravel with the arrival of the first world war. Irish whiskey trade was export-led, says Quinn, and there was a lot of submarine activity around Ireland, being the last stopping-off point before you cross the Atlantic to America, so shipping was restricted. It was a blow, but despite the turbulence, Ireland’s distillers simply knuckled down and carried on.

“I see this in the Jameson records,” she says. “In 1919 – when the war was over and the restrictions were lifted – they had their best distilling season ever. They were producing more whiskey than ever and were delighted with life. Which was unfortunate, because in 1920, Prohibition hit America. While they hadn’t been selling in America for a few years anyway because of the first world war, Prohibition meant they weren’t going to re-enter it for a long time.”

Carol Quinn in the archives

For a decade, this wasn’t too disastrous. Ireland’s distillers were still exporting to the likes of Australia, Canada, New Zealand and beyond. But that came to an end in the 1930s, says Quinn, when Ireland entered into an economic trade war with Britain and lost any territory associated with the British Empire.

“Now at this point, they’re frightened,” she says. “This has been 20 years of bad times. And then you go straight into the second world war, and that’s the killer blow. In the 1940s and 1950s you see distillery after distillery closing. They just didn’t have the money to recoup what they’d lost, even when the export markets opened back up. There were a number of years in the 1950s when Old Midleton was only distilling three weeks a year.”

By the 1960s, the only three distilleries left open were – you guessed it – John Jameson & Son and John Power & Son, both in Dublin; and Midleton, owned by Cork Distilleries Company. Irish whiskey had shrunk to the domestic market, says Quinn, and it was still an expensive drink. It became clear that the three distilleries would wipe themselves out if they remained in competition.

“At the time, those three distilleries were owned, managed and run by the descendants of their founders,” she says. “Frank O’Reilly, of Powers, invited the other two companies – John Jameson representing Jameson and Norbert Murphy representing Midleton – to come together and discuss the situation. They met in secret at the home of Shane Jameson under the guise of a country house weekend and formulated this incredibly radical idea that they would merge; combining all their resources with the express intention of saving Irish whiskey.”

After two years of negotiations – there was a lot to work out, after all – Irish Distillers formed in 1966 (it’s now part of Pernod Ricard). From there, they set about rebuilding the category, starting with their own blends. In 1975 they refurbished and reopened Midleton Distillery as Europe’s most modern distillation plant, not only to distil their three very different styles of whiskey – Powers, Jameson and Midleton – but improve on them, too.

“The idea was never simply to replicate the past, it was to build upon it and to look forward and to move forward,” says Quinn. “Irish Distillers has always been incredibly progressive and fostered innovation, because it was born out of necessity and dangerous times. The guiding principle was to create a situation where we wouldn’t be the only distiller – where there would be such an interest in the Irish whiskey category that new entrants could come on stream.”

Barrels of Jameson ready for export, circa 1950

Irish Distillers’ forward-thinking ethos is unrelenting to this day. Throughout the 1980s, head distiller Barry Crockett laid down single pot still stocks at a time when this signature style of whiskey wasn’t selling, while operations manager Brendan Monks set about implementing a cask management programme that’s seen in the company’s recent releases, from the resurrection of Green Spot, Yellow Spot and Red Spot to the development of its pioneering Method and Madness range.

Fascinating stuff you’ll agree, and as Quinn continues her mammoth undertaking of cataloguing Irish Distillers’ vast archive, who knows how many more pieces of Irish whiskey history will emerge. Here, she shines a light on the everyday aspects of her incredible job, from archival training basics to historically significant finds…

Master of Malt: First of all, could you share a little about your own career and how it led to your role as Irish Distillers’ archivist?

Carol Quinn: I’m an archivist by training. It’s a very old profession, and there aren’t too many of us about. It’s a graduate qualification and you have to have your primary degree first. My BA was in history and archeology, so I always had an interest in the past, but not so much in dates or events – it was the more the stories of people and how the past could shine a light onto the lives of individuals. That’s why I like the archive. These letters, diaries and ledgers provide clues to the past, they’re literally the raw material of history. As an archivist, my job is to be a bridge between the items and the end user, which at the moment is Irish Distillers.

MoM: You mentioned letters, diaries and ledgers. What other records are kept in the Irish Distillers archive?

CQ: Everything relating to the production and the sale of our whiskies. Our distilleries were founded back in the 18th century, so there’s well over 200 years’ worth of records. One thing that’s very important are the employee wage books. At their most basic, they give you the name of the individual, the part of the distillery they were working in, the hours they worked and what they were paid. We don’t have a great tradition of record-keeping here in Ireland, and a lot of our official records were destroyed in the 1920s during the Civil War – so for a lot of people mentioned in Jameson’s wage books from the 1860s, there’s no other record of them living on this earth. Although the archive isn’t open to the public, if somebody contacts us I will have a look to see if I can find the name of their ancestor. Sometimes you can, sometimes you can’t, because we don’t have a complete set and it’s very time-consuming – it literally means taking a huge ledger off the shelf and going through it page-by-page – but I realise how valuable it is when people find that link. The Irish community is huge across the globe, so I get people from Canada, America, Australia, New Zealand, enquiring about grandfathers, great-grandfathers… It’s lovely.

It’s the actual notebook of John Jameson II

MoM: That is wonderful. How vast is the archive, what does it look like?

CQ: We have a purpose-built archival repository located in the distillers’ cottage in Midleton. The rooms are temperature controlled, humidity controlled, they’ve UV filters in all the lights and there’s no natural daylight allowed in. That’s where the records are kept. Some of them are digitised, but digitising records doesn’t preserve them, all that does is make access easier so you can search for things quicker. There’s nothing like a handwritten letter to really give you a connection with an individual. They’ve touched that page, they’re folded it with their hands. It’s a very different experience and I find it very visceral.

MoM: That must feel overwhelming at times! I’d be terrified of damaging it…

CQ: That’s where the archival training comes in, in that we’re taught how to physically handle the material, how to catalogue it properly and how to preserve it. With some of our ledgers, I won’t even open them because I know if I do I’m going to damage them further, so I’ll send them to a man called Paul Curtis first. He’s based in Killarney at Muckross Bookbindery, and he’s trained as a book binder and paper conservator. When I did that for some of our items about six years ago, one of them was this little pocket notebook. It looked early 19th century to me, but again, I wasn’t going to go through it because I thought it was too fragile. When Paul took it apart he discovered that it was the actual pocket notebook of John Jameson II – the son of one of our founders – and it contained his mashbill recipes for Jameson whiskey from 1826, when he was head distiller. When Paul took the binding apart to clean it down and re-sow it, out fell actual grains of barley from the Bow Street Distillery that John Jameson would’ve scooped up into his pocket as he was distilling.

Inside John Jameson’s notebook with those grains of barley

MoM: Fascinating! That certainly isn’t an everyday discovery – what can we find you doing in a ‘typical’ week?

CQ: I often start the week in the distillers’ cottage in Midleton checking emails to see what’s come in over the weekend. Very often I’ll be on the train to Dublin mid-week – I might be giving a talk, doing some promotional work sharing our history or [liaising] with our marketing teams. Then, you’ll find me back in the archive doing the never-ending job of trying to catalogue such a vast collection! Sometimes I’ll take out a selection of items for our brand teams or the creative agencies who work with us to offer inspiration. Very often, a colour or font or some little nugget will spark the creative process. Recently we’ve had a repackaging of the Powers range; the design team came down – their brief was to give it a refresh – and when they looked through the records, this emblem absolutely jumped out at them. In the internal correspondence for Powers, instead of the name, they would write this diamond ‘P’, it was on everything. When you look at the new bottle, that’s what you see and it comes directly out of our history.

MoM: In your opinion, what are the most historically significant pieces in the archive?

CQ: What I really enjoy personally is the human element within the records. A few years ago, an elderly woman called up looking for a record of her grandfather, a man called James Leetch, who was a clerk in the spirits store in Jameson Bow Street. She remembered living with him as a young girl with her mother and sister. One day he went down to the cooperage and brought back a stave from a sherry butt, one of the largest of barrels, for her and her sister to use as a see-saw. I thought that was just lovely. The distilleries weren’t separate from the communities that they were located in; they were very much part of it.

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The Nightcap: 14 February

Master of Malt

February 14, 2020 4:00 pm

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It’s 14 February, so you know what that means – it’s time for The Nightcap! Yep, that’s it. Nothing else. People all across the country got out of their beds…

It’s 14 February, so you know what that means – it’s time for The Nightcap! Yep, that’s it. Nothing else.

People all across the country got out of their beds this morning, took a look at their calendars on the wall and said “Oh look, it’s 14 February! That means there’s another edition of The Nightcap today!” As you can clearly tell, this is meant to be a joke. It’s obviously a joke because no one has a physical calendar on the wall anymore. We have phones to remember the date and what’s going on for us. For example, I’m looking at the calendar on my phone for the first time today right now and it’s telling me that it’s a Nightcap day, as well as being Valent… Oh, I have to go to the shop. For no reason. I’ll go after The Nightcap.

Over on the MoM blog this week Ian Buxton championed English fruit brandies with Capreolus Distillery while Annie was particularly inspired this week by a perfume-inspired liqueur and a Bordeaux-inspired cocktail. Adam then tasted a 51-year-old Dalmore single malt (no, really), talked Tequila with VIVIR and made a case for you to explore the world of London dry gin before Henry shone a spotlight on a Cuban rum and Nordic-Aussie gin.

Now, on to the Nightcap!

The two single cask whiskies were distilled the very same year the distillery closed!

Rosebank Distillery returns with two rare single cask expressions

Prepare yourselves, whisky lovers. In huge news, this week the much-loved Rosebank Distillery announced the release of two limited edition, vintage single cask whiskies, distilled the very same year the distillery closed, 1993. Though both cask strength bottlings spent their days in a refill bourbon hogshead, that’s where the similarities end. For Cask Number 433, at 53.3% ABV with a release of 280 bottles, you can expect cranachan and lemon, with gentle floral notes, marzipan, ripe fruit and oak. Contrastingly, Cask Number 625 boasts warm banana loaf, shortbread, chamomile tea, dried herb and citrus, tropical fruit, lime and gentle spice finish, at 50.4% ABV and an outturn of 259 bottles. The most exciting part is, you have a chance to get your hands on the liquid! With only 100 bottles of each expression available, the folks over at Rosebank want to keep things fair, so you can apply for a bottle direct from the website via a ballot process. The ballot launched today (14 February) for Rosebank subscribers, while general release will have to wait until 18 February, and will remain open for two weeks. Whichever expression you go for, a bottle will set you back £2,500. Robbie Hughes, Rosebank distillery manager said: “We are incredibly excited and proud to be releasing our first official bottlings of Rosebank since the distillery’s closure in 1993 – a pivotal milestone for us in bringing back to life this quintessential Lowland malt.” If you manage to get your hands on a bottle (as if that wasn’t lucky enough), you’ll be invited to collect it at a private event in London on 18th March, with the chance to meet Robbie Hughes himself, and even sample the single casks. What a way to get back in the game from the iconic distillery ahead of its long-awaited reopening!

All hail the Grouse!

Famous Grouse now no. 1 whisky in Britain

Britain has a new champion whisky. The invincible-looking Jack Daniel’s has been unseated from its no. 1 spot and knocked back to no. 2 (though it would be fitting if it was the seventh best-selling brand, think about it). The new winner is a home-grown little blend you may have heard of called. . . the Famous Grouse! The Edrington Group’s flagship blend had a great Christmas in the off-trade with sales over £71m, up 2.6% on the previous year. Whereas its rival from Tennessee dropped by a shocking 9.3%, perhaps a reflection of the so-called Trump tariffs from the US/ EU trade war. Overall the mighty Grouse is bucking the trend for the blended Scotch category which was down 4.1% by value after Christmas (figures are from Nielsen ScanTrack based on off-trade sales for 12 weeks up to 4 January 2020). Mark Riley, managing director at Edrington-Beam Suntory UK commented: “The Famous Grouse for years has been the UK’s favourite whisky and driving force behind the blended Scotch category, so we are delighted to have reclaimed our number one spot in the UK’s largest spirits category. It’s fantastic to see a Scotch back in the top spot.” The Grouse is back!

The ongoing EU/US trade war isn’t doing wonders for the American whiskey business

Tariffs cause US spirits exports to drop 27% to EU

That’s right, we bring you more bad tariff news, folks. According to figures just released by Distilled Spirits Council of the US (Discus), the ongoing EU/US trade war is hitting the American whiskey business hard. In 2019, global exports of American whiskey fell by 16%, to $996 million. What’s more, American whiskey exports to the EU plummeted a whopping 27%, falling to $514m. This crash also comes after years of strong growth in the market. Discus president and CEO Chris Swonger noted that, “while it was another strong year for US spirits sales, the tariffs imposed by the European Union are causing a significant slump in American whiskey exports.” It’s easy to see this when we look at export declines for American whiskey in specific EU countries, with the UK falling 32.7%, France 19.9%, Germany 18.2% and Spain 43.8%. Swonger continued, “if this trade dispute is not resolved soon, we will more than likely be reporting a similar drag on the US spirits sector, jeopardising American jobs and our record of solid growth in the US market.” Politicians, sort it out!

Better than tap? The jury’s out. At least they were. Then they said it was better.

Larkfire Wild Water triumphs in whisky taste test

This week Master of Malt was invited to the launch of a new water which is meant to be enjoyed with whisky called Larkfire at Boisdale of Belgravia in London. It’s the softest water imaginable as it is collected from Isle of Lewis in the Outer Hebrides. The local rock, Lewisian gneiss, is incredibly hard and insoluble meaning that the water doesn’t pick up any minerals. It’s about as pure as water can be. The company was so confident in its purity that it put on a little test. A panel of drinks people, experts, journalists and someone from Master of Malt tried a selection of whiskies supplied by LVMH: Ardbeg 10 Year Old, Ardbeg Corryvreckan, Glenmorangie 10 Year Old and Glenmorangie Lasanta with two types of water. One row was Larkfire and the other was Belgravia’s finest tap water. But which was which? There was much sipping, gurgling, swallowing and pontificating, it was totally scientific. Then it was time to hand in our papers. After a slap-up Scottish lunch of haggis and venison, the results were revealed: 14 votes for Larkfire wild water; 7 votes for Belgravia tap. So Larkfire the clear winner. Sadly, Master of Malt’s reputation was in tatters as our representative preferred the tap water.

Congratulations guys!

Family-run pub named the best in the country for the second time

The Bell Inn in Aldworth, Berkshire, which has been run by the same family for 250 years, has been crowned the Campaign for Real Ale’s (CAMRA) Pub of the Year. The Bell Inn previously won the award in 1990 when it was run by current landlord Hugh Macaulay’s parents. “Since my grandfather retired nothing has changed about the pub at all, I think that might be one of the things that impressed,” says Macaulay, who added that it was “a wonderful thing to be recognised for driving quality year after year” at the Grade-II listed hostelry. Macaulay also attributed the success to the fact The Bell Inn is a free house, meaning it is not owned by a particular brewery and it is free to sell a variety of beers. “The judges were impressed with how a stranger entering the pub was treated like a regular straight away,” said Pub of the Year competition organiser Ben Wilkinson. “It’s clear that the local customers use the pub as a community centre as well as a place to drink, and the warm welcome and knowledgeable staff made us feel right at home. Nothing can beat the combination of good beer, great food and a warm, heritage pub”. Each year volunteers from more than 200 CAMRA branches select their Pub of the Year, before a winner is chosen in each region and they are whittled down to three runners-up and one winner. Runner-ups to the award, which has been running since 1988, include the Swan With Two Necks in Pendleton, Lancashire, the George and Dragon in Hudswell, North Yorkshire, and the Red Lion in Preston, Hertfordshire. Congratulations to everyone at The Bell Inn!

Cognac and hip-hop – a combination that never fails

Courvoisier and Pusha-T partner to open US pop-up

The Maison Courvoisier activation, an immersive experience that “pays homage to the brand’s château in France”, is set to open in Chicago this weekend. Those who visit the event will be able to sample the latest offerings from Courvoisier, while experiencing live performances, interactive art galleries, fashion exhibits and a capsule collection from fashion designer, Rhuigi Villaseñor, and contemporary artist, Al-Baseer Holly. Oh, and also the first instalment of Maison Courvoisier was curated by multi-platinum rapper Pusha-T. “Beyond music, I am passionate about fashion and art, so I’m proud to collaborate with Courvoisier to highlight two of my favourite creators,” he said. “I’ve been a fan of Rhuigi and Al-Baseer for years, and I’m excited to be able to highlight their success through Maison Courvoisier.” This is the first in the series of activations taking place throughout 2020 at US cities including Los Angeles, Chicago, Detroit, Miami, Atlanta, Washington, Houston and Philadelphia. The next experience is planned for New York Fashion Week in September. “We’re excited to open the doors to Maison Courvoisier, as it brings our château in France and portfolio of award-winning liquid to our fans in a modern and interactive way,” said Stephanie Kang, senior marketing director for Courvoisier. “The event also embodies our core value that success is best shared and allows us to give these creative innovators the opportunity to honour their favourite artisans and their work.”

Happy birthday, Kentucky Bourbon Trail

Happy 21st birthday, Kentucky Bourbon Trail!

In the words of Charli XCX, we do occasionally want to go back to 1999. It was a good year! Toy Story II, Britney Spears, the millennium bug fear… what a time to be alive. It was also the year the Kentucky Distillers’ Association kicked off the Kentucky Bourbon Trail, and for that we are truly grateful. And we shall celebrate its 21st birthday in fine form! The timetable of festivities was announced this week, getting underway with an 18-stop pop-up party tour in May and culminating in September with a closing do at the Kentucky Bourbon Trail Welcome Center at Whiskey Row’s Frazier History Museum in Louisville. A whole bunch of distilleries are participating, including Bulleit, Evan Williams, Heaven Hill, Jim Beam, Woodford Reserve, and more. “We invite everyone to come out and celebrate with us.” said Adam Johnson, senior director of the KDA’s Kentucky Bourbon Trail experiences. “This is a momentous occasion and we wouldn’t be here without the millions of devoted fans who have made the pilgrimage to the various KBT destinations and the birthplace of bourbon.” And in 2019, the number of visits stood at almost two million – that’s a significant number of whiskey pilgrims. Happy birthday, Kentucky Bourbon Trail – we’ll be raising many glasses to you this year!

Tullamore D.E.W. debuts new short film in Beauty of Blend campaign

Tullamore D.E.W.’s ‘Beauty of Blend’ campaign, which began in 2017, continues with a new short film! Ever wondered what motivates people to craft the perfect blend? Well, the world’s second largest Irish whiskey is giving us an insight into the answer, and in short, it’s to bring people together (we assume delicious liquid is also a byproduct of this). Beauty of Blend was shot by the acclaimed director Valentin Petit, enlisting the help of up and coming MCs and poets such as Genesis Elijah, a UK-based spoken word artist, asking them to express their own interpretation of the power of blend. The film shows a single bottle of Tullamore D.E.W. being passed between people throughout different places and cultures, to demonstrate the “connective thread that exists in us”. Very heartwarming indeed. “Tullamore D.E.W. is on a mission to encourage the world to blend. What is true of our whiskey, we are a blend of three types of different Irish whiskeys, we also believe is true of humanity,” global brand director, Chin Ru Foo said. “When we blend with other people and ideas, then we become richer as individuals and in turn, the world becomes a wiser, richer and more open place”. If you happen to be passing through Times Square, you’ll find it there on a giant billboard (is there any other kind in New York?), though seeing as it’s the 21st century, the internet is your first port of call if you’re elsewhere.

Jameson sales have hit a new high

Jameson whiskey hits 8 million cases sold in 2019

The Jameson juggernaut shows no sign of slowing down. Figures just released by Irish Distillers shows that it sold 4.6 million cases of Jameson in the last six months of 2019 taking total sales for the year up to 8 million. Over the Christmas period, the company sold an astonishing 940,000 cases in one month. Sales are up 9% on the previous year. Growth in the last 25 years has been rapid: 1996 was the first year the company sold more than a million cases a year, by 2010 it was triple that. The US market dominates, as you might expect, taking 2 million cases of Jameson in 2019 but there’s growth across the board: UK up 10%, Germany up 34%, and Canda up 13%. The emerging markets are rocking too with China up 76%, India up 37% and Nigeria up a massive 185% (probably from quite a low base, it has to be said.) It’s not only Jameson though, Irish Distillers reports that Redbreast sales grew by 24% and visitor numbers are booming at Bow Street in Dublin and Midleton in Cork. It will be interesting to see what 2020 will bring.

It’s a 75-minute journey through a century of cocktails. Fingers crossed the flux capacitor can handle it.

And finally. . . Are you telling me you built a time machine. . . out of a bar?

Think of the great time machines from popular culture like the DeLorean in the Back to the Future films, the time machine in HG Wells’ The Time Machine or, greatest of all, the phone box from Bill and Ted’s adventures. All great time machines, no doubt, all useful for messing with the space-time continuum but one thing was missing from all of them: booze. Everything is better with a drink in your hand, right*? Well, at the Timeless Bar in East London, this has been remedied. The team will be firing up their very own Cocktail Time Machine on the day that comes but once every four years, 29 February (that’s a Saturday.) The experience has been created by Funicular, creators of amazing immersive experiences, and consists of a 75-minute journey through a century of cocktails (see video here for a flavour of what to expect) from the Hanky Panky in the 1920s to the Appletini in the ‘00s. Food will be provided by Masterchef finalist Louisa Ellis. To travel on the Cocktail Time Machine, you need to book. All sounds enormous fun as long as you don’t get stuck in the 70s with nothing to drink but Tequila Sunrises.

*Disclaimer: many things such as driving a car, operating heavy machinery, flying an aeroplane or delivering babies should be done sober.

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Features

Trust the algorithm: The future of AI in booze

Annie Hayes

January 8, 2020 12:24 pm

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Last month, Johnnie Walker’s parent company Diageo rolled out artificial intelligence (AI) whisky selector ‘What’s Your Whisky’, which analyses drinkers’ flavour preferences to pair them with their perfect single malt Scotch. Here, we take a look at the ground-breaking technology, and consider the ways in which algorithms could revolutionise the drinks industry in years to come…

Think back to a bottle of alcohol you bought without ever having tried it. What compelled you to pick that one, rather than another? Perhaps it was the look of the label, or the price. Maybe a friend recommended it, or you spotted it on this very blog. Or, if you’ve just road-tested Diageo’s new AI whisky selector, it might be because an algorithm told you to.

Named ‘What’s Your Whisky’, the selector uses FlavorPrint taste profiling technology to match your individual tastes to one of 18 featured single malts, explains Benjamin Lickfett, head of technology & innovation at Diageo. It asks eleven questions to understand your preferences – e.g. ‘how often do you eat bananas? How do you feel about chillies?’ – and then analyses your responses.

“To do this, we use an algorithmic machine learning analysis of 500 different flavour points based on data from the food science and expert sensory science sectors,” he continues. “Once individual flavour preferences have been mapped, the app uses AI to continuously learn what drives consumer preferences.”

Team Circumstance: Liam Hirt, Mark Scott and Danny Walker

Elsewhere, AI isn’t just matching you with your optimum booze pairing. It’s creating it. In November, Circumstance Distillery created the world’s first AI gin, called Monker’s Garkel, in collaboration with tech companies Rewrite Digital and Tiny Giant. They designed a ‘recurrent neural network’ named Ginette, explain Liam Hirt, Circumstance co-founder.

“She was trained to compose gin recipes using an enormous data set of botanical and recipes,” Hirt says. “We chose her best two recipes for further traditional development at Circumstance Distillery. One recipe emerged as a favourite, although it was very close. Ginette also came up with the name for the gin. A separate neural network was used to create the label and the wording on the back of the bottle.”

Circumstance isn’t the only producer to harness the power of AI to make great-tasting spirits. In May last year, Swedish distillery Mackmyra teamed up with Microsoft and Fourkind to create a whisky informed by Mackmyra’s existing recipes, sales data and customer preferences. In January 2017, Virgin’s travel arm partnered with super-computer Watson to analyse the social media posts of 15 million holidaymakers, match them to 5,000-plus flavour descriptions and reviews, and create a one-off rum recipe at Barbados’ Foursquare Distillery.

Is there a danger our industry’s tastemakers could soon be overthrown by AI distillers? Not quite. “AI technology is in its infancy, and is not ready to take over from a skilled distiller like those at our distillery,” reckons Hirt. “Where I see AI making a difference in the near future is as a creative muse used during product development. At Circumstance Distillery we do a lot of product development and contract distillation for customers. AI in its current form can be a useful tool at the brainstorming stage to contribute ideas that might be quite different and take development in an unexpected and novel direction.”

Would you take a recommendation from one of these?

In what ways, then, could AI potentially revolutionise the industry as we know it today? For now, the answer lies in behind the scenes operations. French drinks company Pernod Ricard, which owns Jameson whiskey and Beefeater gin, has been “developing a series of successful pilots and then projects at scale for quite a large array of applications” for a few years now, explains global media and content hub leader Thibaut Portal.

This could be something as simple as identifying trending venues using data from Google Maps, Google Venues traffic, Trip Advisor and social media channels, he explains; information that helps the company map and structure its approach to the on-trade. Automated algorithms help the company optimise its social media campaigns, too – by defining and predicting best days and hours of the week to interact with consumers as well as personalising messages and communications.

“We have applied AI mainly so far and at scale for our marketing and sales department activities, as data are massive and easy to collect,” says Portal. “AI technology definitely enables us to react faster and prepare for more informed decisions, leveraging and computing data available internally or sourced externally in a flash. It provides solid analysis capabilities and unlocks new business opportunities: from product launch to market share increases.”

While it’s still early days for Diageo’s customer-facing whisky selector – which launched across nine European countries in six languages – Lickfett says the team is excited about the potential of this untapped tech. “Once we’ve received the initial results, we’ll be looking to optimise how we integrate the AI experience in bars, supermarkets, online and beyond,” he says. “As with any new technology application, it is key to put the consumer at the centre of the experience, ensuring real value is added and to avoid creating technology for technology’s sake.”

The stills at Circumstance in Bristol

He makes a point. With that in mind, are there any challenges the industry might need to overcome to integrate AI technology successfully? The most obvious one, Hirt says, is knowledge. “Circumstance Distillery is very tech-focused, with successful projects such as issuing ‘whisky tokens’ in the form of our own cryptocurrency,” he says. “Most small businesses in the drink sector are not as tech-focused as we are.”

It’s a sentiment backed by Portal. “AI technology has developed so fast with so many suppliers that confusion is already there,” he explains. “It requires expertise, knowledge and capacity to select the right project.” With a little knowledge, however, the sky’s the limit. “There are so many offers on the market, available and easy to access for all,” he says. “We are entering a democratisation phase, as well as a learning curve for all to build.”

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News

Introducing: Jameson Caskmates Fourpure Edition

Adam O'Connell

September 19, 2019 4:39 pm

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Jameson has added to its impressive Caskmates range thanks to a collaboration with London brewery Fourpure. First there was Jameson Caskmates, a stout barrel-finished expression. Then there was Jameson Caskmates…

Jameson has added to its impressive Caskmates range thanks to a collaboration with London brewery Fourpure.

First there was Jameson Caskmates, a stout barrel-finished expression. Then there was Jameson Caskmates IPA Edition. Now Jameson Caskmates Fourpure Edition has joined the series, a fruity and fun bottling ideal for mixing, as we found out to our own pleasure at the launch event at the brewery last night.

Among live music, a t-shirt printing machine and more delicious beer than you could shake a stick at, the limited-edition whiskey, which is a UK exclusive, took centre stage. Jameson Caskmates Fourpure Edition was produced by finishing Jameson Irish Whiskey in barrels that were seasoned with the brewery’s Shapeshifter West Coast IPA for three months and bottled at 40% ABV. Its launch is the culmination of a project that has been 18-months in the making according to Ronan Collins, a senior brand ambassador at Pernod Ricard and the man who led the development of this whiskey from the Jameson side of things.

The barrels Jameson Caskmates Fourpure Edition were matured in started life as ex-bourbon casks that then housed Jameson’s triple-distilled Irish whiskey before Fourpure experimented with them. A total of five of its beers were trialed, including Juicebox, which was very nearly chosen. Shapeshifter, however, won out in the end, with Collins commenting that “It came up as the top in aroma, flavour and finish and, for me, it was different than anything I had tasted. It was so fun and fruity.”

The bottling brings together two brilliant booze brands in tasty harmony

“A part of us didn’t want it to be Shapeshifter because Jameson already has a Caskmate IPA, but Shapeshifter’s obviously a very unique beer. It’s got an incredibly powerful hop aroma, it’s quite dry and it’s got a lot of bitterness,” added John Driebergen, head brewer at Fourpure. “We feared it wouldn’t do that well and that it would fight with the whisky, but we were pleasantly surprised. The hops brought all these wonderful, fruity and tropical aromas.”

Fourpure Shapeshifter West Coast IPA was inspired by the travels of Fourpure founders Dan and Tom Lowe (they’re brothers, that’s not just a coincidence) in the Pacific Northwest. Described as a ‘traditional West Coast style-IPA, it combines a selection of hops including Citra, Mosaic, Centennial and a touch of Colombus. The name and design of both Shapeshifter West Coast IPA and Jameson Caskmates Fourpure Edition is a reference to a First Nations tale of a shapeshifting lake monster that lived in the remote lakes of the region called ~~Steve~~ Ogopogo. The playful, colourful art on the whiskey’s label certainly matches the tone of the drink itself.

In terms of enjoying what’s inside the bottle, it’s fair to say Jameson Caskmates Fourpure Whiskey can is perfectly pleasant neat, but for me, it really shines in a highball with soda or in the delightful signature serve, Hop to It. The bright and refreshing cocktail, which was the welcome drink last night, combines 25ml of Jameson Caskmates Fourpure Whiskey, 5ml of sugar syrup and 10ml of Triple Sec, which you then top-up with Fourpure Shapeshifter West Coast IPA, bringing both of the key expressions together in one tasty tipple. If that’s not your speed, however then the classic North American-style Boilermaker is the way to go. “I think it’s the perfect partnership,” said Collins. Having tried the pairing myself, it’s hard to disagree.

You can find Jameson Caskmates Fourpure on Master of Malt!

Jameson Caskmates Fourpure Edition

Jameson Caskmates Fourpure Edition Tasting Note:

Nose: A hop-influenced aroma filled with tropical and slightly grassy notes dominates the nose, with fresh orange slices, Rocket ice lolly and pineapple juice bringing plenty of ripe fruitiness to the fore. Things become cakey later with freshly baked gingerbread, vanilla sponge and marzipan.

Palate: The classic Jameson profile makes more of an entrance here with butterscotch, orchard fruits and vanilla. Blackcurrant, a hint of woody warmth and a flashback of tropical fruit appear underneath.

Finish: Long, sweet and mouth-coating, with more notes from the nose making a pleasant return.

Overall: An insanely enjoyable dram that’s very easy to drink and mixes beautifully.

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Features

Five essential tips for making the most of your distillery tour

Annie Hayes

September 5, 2019 3:00 pm

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Whether it’s your first time getting up close and personal with a pair of stills – or you’ve already checked off the HQ of your entire drinks trolley – you’ll…

Whether it’s your first time getting up close and personal with a pair of stills – or you’ve already checked off the HQ of your entire drinks trolley – you’ll want to make the most of your distillery visit. From unusual questions to tips and tricks, we tapped three distillers for their esteemed insider knowledge…

Take it from us, there’s never been a better time to be a full-on spirits geek. Whether through distillery tours, blending workshops, tailored tasting experiences or cocktail masterclasses, the masterminds behind our favourite sips have flung open their doors, filling both our minds and our glasses with spirited brilliance.

For most distillers, provenance is a huge part of what makes their liquid so unique. Native botanicals, regional production methods, local water, warehouse climate; whatever it might be, these unique factors form part of its DNA. There’s nothing quite like experiencing that sense-of-place first hand. It’s a lesson in history, science and art, all rolled into one.

To really get the best of this unique experience, we quizzed the people for whom distillery tours are their day-to-day. Heed their do’s and don’ts to make the most of your big day out (and remember to scope out the gift shop’s distillery exclusive bottlings while you’re there! It’s the best place to nab a gem…).

Oh, hello there Glenrinnes!

#1 Introduce yourself

Perhaps you’re a huge fan of the distillery and it’s been a lifelong dream to visit? Or maybe the local hotel receptionist recommended you drop by, and this will be your first time tasting neat gin. Whatever the reason you’re there, make it known to your guide. The best tour experiences are always the most interactive ones, says Meeghan Murdoch, operations manager at Glenrinnes Distillery in Speyside, since engaging in visitors’ knowledge helps them tailor the experience to the interests of the group.

#2 Come with the right mindset

For starts, arrive punctual and sober, says Andrew Anderson, head of distillery tours at Balcones Distilling in Texas. For the sake of your tour guide, mainly, but you’ll also enjoy the experience more if both your mind and palate are fresh. By all means, hit the bar up – there’s a certain magic about enjoying a dram on its home turf – but do so on your way out. Remember to turn your phone off (or set it to silent) so your guide has your full attention, and don’t answer it during the tour.

Shh… They’re snoozing…

#3 Soak up the atmosphere

Distilleries are often beautiful buildings with hundreds of years’ worth of history, says Greg Hughes, managing director of Jameson Brand Homes and Education at Irish Distillers, and Jameson’s Bow Street and Midleton sites are a fine example. So, give yourself enough time to take in your surroundings. “Make an afternoon of it rather than coming in, having a quick tour and dashing off,” he says. “You lose some of the magic of these historical sites.” And don’t forget, your guide is a local, so make the most of their travel tips. “We’ve a really friendly team and they loved being asked where to go next, whether it’s a hotel, a bar or restaurant or another whiskey attraction.”

#4 Ask all of the questions

Any question that pops into your head. Even the one you feel embarrassed about asking. “We are here to interact, engage, and teach you about our craft,” says Anderson, “[your guide] will not think you’re stupid.” ‘Do you own the distillery?’, ‘Can I drink the dump bucket?’, ‘How many miles of pipe is in the distillery?’, and ‘Can we try the wort?’ are all legitimate questions he and the team have received. While some questions are trickier to answer than others, Hughes adds, “we love to see it, there’s a real enthusiasm there. When people are asking questions you can tell they’re really enjoying the experience – you don’t need to be a whiskey expert to have passion.” So, ask away.

Chances are, the distillers know what they’re doing with those stills

#5 Don’t ‘give it the biggen’*

Perhaps your uncle worked at the distillery three decades ago, or your best friend is involved with marketing the distillery. Regardless of what you already know about spirits production, local history, the brand, and so on, be gracious to your guide. “Don’t try to catch out the tour guide on your own knowledge,” says Katrina Stewart, Glenrinnes’ distiller. “Respect their experience and understanding and have an open discussion.” In the same vein, be open to learning about new ways to approach the production process, says Anderson. “Do not answer questions as if you’re the tour guide unless prompted or opened up to contribute – be attentive, and do not speak while the tour guide is speaking”.

* Urban Dictionary defines this as “When someone attempts to make themselves appear tougher or cooler than they really are”. So now you know.

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Master of Malt Blog

Tag: Jameson

Jameson introduces orange whiskey

Código 1530 releases one of the most expensive Tequilas in the world

Distil invests £5m into new Ardgowan Distillery

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And finally… Panic among NYC elite as Hamptons runs out of Champagne

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Pernod Ricard donates Christmas lunch money to charity

And finally…. ‘Renegade’ Alexandre Gabriel is new Cognac vice president

Glenlivet joins project to uncover whisky’s illicit past

WSTA creates interactive distillery map

Jameson launches new web series

The Black Forest comes to London

Macduff Distillery celebrates 60 years

GlenDronach announce new Kingsman whisky

And finally… Your phone could track your blood alcohol

Kümmel ye faithful!

Jameson supports global bar community online with Jameson Hosts

Glencairn sponsors Scottish crime writing awards

Bacardi and Deliveroo Editions delivering cocktails to your door

And finally… Gin, crisps and ready meals keep the nation’s spirits up during lockdown

Pub quiz answers

Rosebank Distillery returns with two rare single cask expressions

Famous Grouse now no. 1 whisky in Britain

Tariffs cause US spirits exports to drop 27% to EU

Larkfire Wild Water triumphs in whisky taste test

Family-run pub named the best in the country for the second time

Courvoisier and Pusha-T partner to open US pop-up

Happy 21st birthday, Kentucky Bourbon Trail!

Tullamore D.E.W. debuts new short film in Beauty of Blend campaign

Jameson whiskey hits 8 million cases sold in 2019

And finally. . . Are you telling me you built a time machine. . . out of a bar?

#1 Introduce yourself

#2 Come with the right mindset

#3 Soak up the atmosphere

#4 Ask *all* of the questions

#5 Don’t ‘give it the biggen’*

#4 Ask all of the questions