Jameson has reopened its Bow St. brand home in Dublin – formerly known as The Old Jameson Distillery – following an €11m redevelopment. We sent Jake over to Ireland for…
Jameson has reopened its Bow St. brand home in Dublin – formerly known as The Old Jameson Distillery – following an €11m redevelopment. We sent Jake over to Ireland for the lowdown on the new multi-sensory experience and masterclasses.
First covered here on the blog during our interview with Irish Distillers Master Blender Billy Leighton a month ago, Jameson’s Bow St. brand home in Smithfield, Dublin has recently reopened following an ambitious €11m redevelopment. Now fully up and running, I paid them a visit last week.
Located on the site of John Jameson’s original 1780 Irish whisky distillery, a Jameson visitor centre in Dublin was first opened back in 1997. By the summer of 2016 a significant refurb was required to bring the experience up to date and handle greater numbers of visitors (over-subscription and delays had become a real problem, by their own admission), but what they’ve achieved since September is pretty damn impressive.
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