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Master of Malt Blog

Tag: Diageo

Whisky is Coming!

Diageo and HBO have announced The Game of Thrones Single Malt Scotch Whisky Collection, with more details to come over the coming months. It’s all a bit mysterious at the…

Diageo and HBO have announced The Game of Thrones Single Malt Scotch Whisky Collection, with more details to come over the coming months.

It’s all a bit mysterious at the moment – like that bit in seasons five and six where Arya Stark spent what seemed like centuries in the Hall of Faces – but Diageo has released a short film on social media announcing a Game of Thrones single malt collection. It will feature eight whiskies: Lagavulin, Oban, Singleton, Talisker, Cardhu, Royal Lochnagar, Dalwhinnie and Clynelish.

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The Nightcap: 6 July

Happy Friday, team! Summer is ON (at least here in the UK) and there’s a certain football match on the agenda tomorrow… But before that comes around, it’s time to…

Happy Friday, team! Summer is ON (at least here in the UK) and there’s a certain football match on the agenda tomorrow… But before that comes around, it’s time to get an update from the world of booze. Bring on The Nightcap!

This week brought with it a new month as well as a whole new cohort of booze goings on – and of course a new Dram Club box for our subscribers, too! We took a sneak peek inside those packs of tastiness on Sunday.

On Monday we looked back to Fèis Ìle 2018 when Kilchoman founder Anthony Wills shared his plans for the distillery expansion project, and got part three of Annie’s Bourbon Series – this time it was Rob Samuels from Maker’s Mark in the spotlight.

The Glencairn glass has become synonymous with spirits (whisky in particular), and on Tuesday we met the family behind the business. Sales are soaring – it seems we can’t get enough fancy glassware to hold our boozes!

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Diageo eyes Baijiu boom with potential Shui Jing Fang investment

Diageo has proposed upping its stake in the company that makes premium baijiu brand Shui Jing Fang. Could there be a baijiu boom on the way? Do you fancy getting…

Diageo has proposed upping its stake in the company that makes premium baijiu brand Shui Jing Fang. Could there be a baijiu boom on the way? Do you fancy getting ahead of the curve like the hip specimen you are? We take a gander…

Earlier this week, drinks giant Diageo shared the news that it has proposed a plan to increase its stake in Sichuan Shuijingfang, a baijiu producer based in Chengdu, China. While the drinks giant currently holds a 39.71% equity stake in the producer, it could top it up to 60% if the move comes off.

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The Nightcap: 22 June

Another week comes to a close, so it’s time for a round-up of booze stories to help you start your weekend with a brain full of knowledge – it’s The…

Another week comes to a close, so it’s time for a round-up of booze stories to help you start your weekend with a brain full of knowledge – it’s The Nightcap!

It’s Friday! Unless you’re in Australia, where it’s probably next Wednesday. For those of you in Oz, keep powering through hump day. For everyone else, it’s time to grab a tasty beverage and have a gander at the booze news from this week with The Nightcap.

And today has been a news fest! If the Nightcap wasn’t enough for you, Macallan owner Edrington announced its financial results with a bit of a bang: as well as posting 7% growth, it also announced plans to sell Glenturret and Cutty Sark. Wowzers.

Elsewhere on the Master of Malt blog this week; Annie looked at the world of Bourbon alongside Jim Beam master distiller Fred Noe and picked out the blends you’ll want to boast about. Sam took a glance at Tomatin’s turnover (of the money variety, nothing to do with delicious baked goods). Kristy headed (just) north of the border to taste the first whiskies from the Annandale Distillery, and looked at how everyone goes to the pub when it’s sunny.

Henry didn’t quite share the enthusiasm for the sunny weather this week, as he introduced us all to Light Strike Awareness Day (it’s a thing), as well as showing off his knowledge of popular Scotch whiskies around the world, and exploring an upcoming Island distillery.

Phew. On the with booze news!

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The Nightcap: 18 May

It’s Friday, which means the weekend is here – and with it we’ve got another edition of The Nightcap! Read on for your handy digest of the week’s biggest booze…

It’s Friday, which means the weekend is here – and with it we’ve got another edition of The Nightcap! Read on for your handy digest of the week’s biggest booze news, all in one useful place!

It’s Friday, folks! Congratulations on making it through another week. It’s been a busy one in the world of all things sippable, so we suggest you get comfy, pour yourself a dram/G&T/anything else that takes your fancy, and join us as we recall another busy seven days in drinks.

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The Nightcap: 4 May

It’s Friday, it’s cocktail o’clock (here in the UK anyway), so there’s only one thing for it. Bring on this week’s round up of all things booze news: it’s The…

It’s Friday, it’s cocktail o’clock (here in the UK anyway), so there’s only one thing for it. Bring on this week’s round up of all things booze news: it’s The Nightcap!

Happy Star Wars Day, folks! Yep, somehow it’s May already. But no need to fear, The Nightcap is here, bringing you the biggest and booziest news stories from the last seven days!

But before we get into agave-fuelled business deals, new bottlings and all things baijiu, let’s recap the week that was. We kicked off proceedings on Monday with our latest charity auction: snap up the super-rare The Macallan 40 Year Old Sherry Oak and raise a marvellous chunk of moolah for our nominated charity, Malaria No More UK! On Tuesday, Adam reported back from the launch of The Singleton’s Malt Master’s Selection – a single malt looking to ‘do a Haig Club’ and make whisky accessible to new audiences. Will it be a success? Time will tell.

Then it was time to reveal not just May’s Dram Club contents, but also the results of the epic Battle of the Blends: Challenge No. 3. Who was victorious? Did your favoured blend win? Find out in the post. And finally, we checked in with The Lakes Distillery’s whiskymaker-in-chief, Dhavall Gandhi, who lifted the lid on his liquid experiments. Intriguing…

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Introducing: The Singleton of Dufftown Malt Master’s Selection

Master of Malt meets Malt Master through a new Singleton expression from Dufftown Distillery: The Singleton of Dufftown Malt Master’s Selection! For us whisky-loving folk, there are few things we…

Master of Malt meets Malt Master through a new Singleton expression from Dufftown Distillery: The Singleton of Dufftown Malt Master’s Selection!

For us whisky-loving folk, there are few things we adore more than a big product launch to get all excited about. Diageo Reserve observed this fact, and so threw a big event to launch its latest labour of love: The Singleton of Dufftown Malt Master’s Selection!

The label design has been reinvigorated, the palate has been tweaked and the motive is clear: this is a spirit that will try to appeal to a wider, modern and perhaps whisky-shy consumer base. “This isn’t supposed to be patronising – it’s supposed to be welcoming and engaging,” summarised Ervin Trykowski, global Scotch whisky ambassador at Diageo. “It’s supposed to be the opposite of how you’ve talked about Scotch whisky before.”

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Diageo to invest a whopping £150 million in whisky tourism!

Diageo has announced plans to create a state-of-the-art Johnnie Walker visitor experience in Scotland’s capital, as well as upgrading its existing 12 distillery visitor centres – a project that encompasses…

Diageo has announced plans to create a state-of-the-art Johnnie Walker visitor experience in Scotland’s capital, as well as upgrading its existing 12 distillery visitor centres – a project that encompasses an investment of £150 million in Scotland’s whisky tourism sector.

Distillery visitor centres and whisky experiences have become essential pilgrimages for many whisky enthusiasts around the world, and Diageo has announced plans for a £150,000,000 investment over three years in Scotland’s whisky tourism sector. You’d best get preparing your suitcases, travel kits and holiday shorts.

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Diageo shows us how to #DrinkPositive this Christmas

From 1 December onwards, it’s a given that our plates are always full, and our glasses are rarely empty. Apparently it’s not actually obligatory to enter the New Year feeling…

From 1 December onwards, it’s a given that our plates are always full, and our glasses are rarely empty. Apparently it’s not actually obligatory to enter the New Year feeling puffy and tired, so Diageo has consulted some of Instagram’s finest for their tips on finessing the festive fun using #DrinkPositive.

‘Tis the season… of excess. The ‘eat, drink and be merry’ ethos is synonymous with silly season, and we tend to collectively embrace it – packing our diaries with spirited plans, foregoing exercise in every possible form and chomping chocolate coins with reckless abandon.

A huge part of this is hosting events: inviting old friends over for drinks and nibbles, packing the cupboards with snacks in anticipation of guests ‘popping by’, and preparing the menu for an inevitable and all-compassing family meal. If you search ‘Christmas’ on Pinterest, there are thousands upon thousands of cocktail recipes, food pairings and dinner party drinks serves to pick from; many are boozy, all are indulgent.

Believe it or not, there are ways to have all of the Yuletide fun without a) going overboard, or b) feeling deprived. Having cottoned on to our penchant for drinking, hosting and Instagram filters, the folk at Diageo recruited some social media starlets to show us how to have a magical time without the regret come 1 January using the hashtag #DrinkPositive.

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Lagavulin 8 Year Old becomes a permanent fixture!

Launched last year to mark the beginning of the Islay distillery’s 200th anniversary celebrations, Lagavulin 8 Year Old woo-ed Scotch whisky fans far and wide with its peaty deliciousness. It…

Launched last year to mark the beginning of the Islay distillery’s 200th anniversary celebrations, Lagavulin 8 Year Old woo-ed Scotch whisky fans far and wide with its peaty deliciousness.

It would be a shame to see it expire… And alas, we won’t! Because Lagavulin has decided to add the whisky to its rather roomy core range, which currently consists of its famed 16 year old variant and annual Distillers Edition release.

Should you be interested, the tale behind Lagavulin 8 Year Old is an unusual one. The celebratory bottling was created in tribute to Britain’s most famous Victorian whisky writer, Alfred Barnard, who sampled an eight year old Lagavulin whisky during a visit to Islay in the late 1880s.

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