Exciting news out of Ireland – Diageo’s €25 million Roe & Co whiskey distillery has started production in Dublin!
Located inside the former Guinness Power Station at St James Gate, Roe & Co houses three copper stills, which will run both double and triple distillation.
Up until now, the Roe & Co blend has been developed by master blender Caroline Martin, who used fruity malt whiskey blended with grain, matured in first-fill ex-bourbon casks.
The new site will produce 14,000 litres of malt spirit each run, up to an annual maximum capacity of 500,000 litres each year. In all, the distillery will provide direct employment for 18 people.
On opening, Roe & Coe becomes Ireland’s 27th operational whiskey distillery – at the start of the decade there were just four.
The building housing the distillery was renovated to offer an industrial feel. The vibe is reflected through all kinds of design elements, from the staff uniforms, to a contemporary tiki illustration on the barware, based on the original pear tree which stood in the grounds since the 17th century.
Roe & Co will open to visitors later this month, with guests treated to an immersive, 75-minute experience spanning Irish whiskey history, the old power station building, and of course, the operational distillery, which can be viewed from an elevated glass walkway.
Visitors can explore whiskey blending in Room 106, while in the Flavours Workshop they can experience sweet, sour, bitter, salt and umami flavours to work out their preferred cocktail profile. Meanwhile, the Power House Bar will offer seasonal signature serves based on Roe & Co and Irish wildflowers, made with home-grown ingredients. Tours cost €25 per guest, including a whiskey taster, flavours workshop and complimentary cocktail.
The launch of the distillery has been led by an all-female team, including Gráinne Wafer, Roe & Co global brand director; Caroline Martin, Diageo’s master blender; Lora Hemy, Roe & Co’s head distiller; Fiona Sheridan, Roe & Co’s assistant distiller; Tanya Clarke, general manager Diageo Reserve and Incubation Brands; Hayley Millner, marketing manager, Roe & Co Irish Whiskey; and Shannon Green, project engineer.
“Our master blender, Caroline Martin began the journey of reimagining Irish whiskey, but we didn’t stop the reinvention there,” said Wafer.
“Today we are launching a state-of-the-art distillery and experience like no other, led by our extremely talented distiller, Lora Hemy. This boutique experience, which will have a maximum of 16 guests per tour, will ensure visitors can get up close and personal with our remarkable distillery and whiskey, focusing on the five pillars of flavour.”
Speaking at a lunch to officially open the distillery, Diageo CEO, Ivan Menezes, added: “I am proud to be standing here today in one of the most iconic buildings of the Dublin skyline, which has been reimagined and regenerated into this world-class distillery and experience for Roe & Co.
“I am proud that we are here because of Diageo’s most valuable assets, its employees. We encourage them to be the best they can, to achieve great things, to be inclusive and diverse. We have focused on gender and today you see the progress we’ve made, because we are here now in this Roe & Co Irish whiskey distillery and experience because of the amazing team of talented women. You should be so proud, Gráinne, Lora, Fiona, Caroline, Tanya, Shannon and Hayley.”