There’s big news in the Scotch whisky transfer market! Elixir Distillers has just signed Georgie Crawford from Diageo to be the manager for the brand’s forthcoming Islay distillery.
Today we learned that Georgie Crawford will be bringing 14 years at Diageo’s Scotch whisky distilleries to a close soon as she moves on to pastures new and joins Elixir Distillers this summer.
A distillery with no name
Elixir Distillers is a creator, blender and bottler of spirits founded by Sukhinder Singh and Rajbir Singh (you know, from that other site. What’s it called? The Whisky Shop?). It’s the name behind brands such as Port Askaig Islay single malt and Black Tot Caribbean rum but until now it’s never had its own distillery.
Getting Crawford on board is something of a coup for the brand, as she brings with her nearly two decades of experience to the role. Most recently, she was manager for the Port Ellen Distillery Revival project, so she has plenty of know-how when it comes to Islay distilleries.
Her career in Scotch whisky began at The Vaults in Edinburgh, the home of The Scotch Malt Whisky Society in 2002. Crawford has since worked for the likes of Talisker, Glen Ord, Teaninich and Lagavulin.
Sukhinder Singh comments
Sukhinder Singh, co-founder of Elixir Distillers, commented: “Having grown up on Islay, attending school a stone’s throw from our distillery site, Crawford’s love for the island and all its distilleries is unrivalled. She not only shares our passion for Islay whisky, but also our vision for the future and I know that she will bring both exceptional expertise and a fresh approach to a new Islay distillery.”
The plan is for the distillery to produce one million litres of alcohol a year and use floor maltings to process just over half of the barley needed. There will also be on-site housing for distillery workers, a visitor’s centre and a multipurpose educational facility, with further initiatives to support the local community and an apprentice programme for aspiring distillers to be pursued further down the line.
Elixir Distillers revealed in February that the Argyll & Bute council planning committee granted planning permission for them to go ahead with the project, which was first announced in 2018. Now with Crawford joining the team, things should be moving fast. Perhaps she can help them come up with a name.