The Johnnie Walker Story
It all began in 1820 when John Walker opened a shop in Kilmarnock. Many grocers had their own blends of whisky, but it was Walker’s blend, known as Old Highland Whisky, that began to build a reputation first in Scotland and then throughout the world, especially after John’s son, Alexander, took over in 1857.
In 1908, the firm launched ‘The Striding Man’ as part of a monumental advertising campaign - he’s been the symbol of Johnnie Walker ever since. Today, with its Red, Black and Blue labels, Johnnie Walker, now part of the Diageo empire, stands tall as a global icon and the biggest Scotch whisky brand… in the world!
