Serengeti Spirits

Serengeti Spirits is a small business run by Alex and his wife, Halima. They started it after their first child, Malaika-Salama, was born. The company combines British and East African roots to make unique spirits. They are passionate about their distinctive products and enjoy sharing them with customers.

The Signature Range

Their range is inspired by the Serengeti National Park's wildlife. They use tropical fruits and flavours from Tanzania and Zanzibar. The ingredients, bottles, and packaging are sourced globally. This leads to high-quality spirits. Their Gin, for example, has 14 botanicals. All products are made in small batches by hand. The bottle stoppers are hand-painted, showing their commitment to quality.

Brand Logo and Focus

The brand's logo and first product feature the giraffe. This symbolises several things. The giraffe was on Tanganyika's flag, now Tanzania, before independence. It remains a national symbol. In Chinese culture, the giraffe symbolises luck and success. This aligns with their goal to enter the Asian market after launching in the UK and Tanzania.

The Distillery

Their micro-distillery is in a converted barn at an old country house. It may be small, but it has modern equipment and is decorated in brand colours of orange and black. They recently received a top food hygiene rating, showing their commitment to quality.

Future Vision

Serengeti Spirits aims to offer an immersive experience. They want to create animal-themed bottles and tropical fruit flavours. Their dream is to be known globally and to have their products in bars worldwide. They imagine customers enjoying their spirits in a Serengeti-themed bar, making lasting memories.