Hitchhiker Botanical Rums started during the Covid-19 lockdown. A design studio wanted to try something new. They went from designing spaces to making a unique rum. This wasn't just a product change. It was a team's journey into a new kind of crafting.
The idea came from a design team. They usually built spaces. They wanted to make something they could touch and taste. They aimed to create a modern brand. They also enjoyed the process.
Their goal was not to just join the market. They wanted to stand out. Hitchhiker did a lot of research and tastings. This was fun. They studied the market. The result was a collection of special rums.
The branding is unique. Each rum type has a creature or "hitchhiker" symbol. This represents where the rum's key ingredient comes from. Hitchhiker sees these creatures as important, not invasive. They show how even something small can have a big impact. This is like their rums' strong flavour profiles.
They offer several rums:
- The Sicilian Pine Botanical Rum: This has the smell of the Mediterranean.
- The Azorean Orange Blossom Botanical Rum: This captures the scent of the Azores.
- The Breton Sea Salt Botanical Rum: This has a touch of the Breton coast.
Hitchhiker Botanical Rums tell a story. They show the journey of their makers and the places they represent. They invite you to try a rum made with passion, uniqueness, and a focus on quality.