Master of Malt and Beer Hawk to place £1 for every order into a fund to help support those in the hospitality industry suffering from the COVID-19 crisis, and invite all others to join the scheme.
Over the past few days, we’ve been thinking about how we can best help our brothers and sisters in the hospitality industry who have been severely impacted by the events of the last week.
Today, we’re launching the Hospitality Support Alliance to help those left in dire financial need because of the impact of COVID-19.
Over the next month Master of Malt and our friends at Beer Hawk will be putting £1 for every order placed through any of our sites into a fund to help people who have lost their jobs because of this crisis. We’re partnering with hospitalityaction.org.uk to administer the fund, and make grants to impacted individuals.
Together, we’re going to try and support as many people as we can through this challenging time, and we’re going to do it in the way which people need most – by providing cold hard cash so they can buy the things they need and pay rent.
Our goal here is to help people from the hospitality industry meet their basic needs until national governments are able to step in and provide more long term support.
We invite all other online retailers to join our alliance, and help support our friends in the hospitality industry when they most need it. Please drop us a line at JoinTheAlliance@masterofmalt.com and be part of the fight back against COVID-19.
I would like to thank the good people at Budweiser Brewing Group for their support in making this happen so quickly.
Together, we will get through this.
PS: You can also donate directly to Hospitality Action by going to hospitalityaction.org.uk/donate/ (although you can’t currently buy any whisky from them).